Taylor Swift Shows us the Art of the Easter Egg in her Album Lover Not Your Parents' PR

Taylor Swift is a mastermind at keeping fans on their toes. And how does she do it? Aside from probably not sleeping very much, she uses carefully planned Easter eggs, which are hidden messages that hint at the next surprise.In this episode, we explore how she masterfully sprinkles Easter eggs throughout her music videos, social media channels and interviews. And, we discuss why it's a brilliant marketing tactic to connect with fans, build curiousity and maintain a sense of suspense. Bec...