21 episodes

Lessons and laughs for communications professionals in 10ish minutes. Thoughts brought to you by 212 Communications, a strategic communications agency. Hosted by Marla Clendenin, Mads Caldwell and Erica Mechlinski.

Not Your Parents' PR Marla, Mads & Erica

    • Business
    • 5.0 • 11 Ratings

Lessons and laughs for communications professionals in 10ish minutes. Thoughts brought to you by 212 Communications, a strategic communications agency. Hosted by Marla Clendenin, Mads Caldwell and Erica Mechlinski.

    The Intersection of Art and Marketing

    The Intersection of Art and Marketing

    As the saying goes, constraints truly do breed creativity. In this episode, Marla chats with Rachel Bradley, Marketing and Content Manager for Strategic Factory. A few years ago, Marla met Rachel while she was working at DuClaw Brewing Company, leading marketing efforts and snapping the most iconic photos. In this fun conversation, Rachel reflects on how she blends her artistic background into her career and shares insightful tips for product photoshoots. To all the scrappy creatives out ther...

    • 42 min
    Thoughtful Leadership

    Thoughtful Leadership

    Are you and your clients engaging in thought leadership….or just content marketing? Mads is joined by guest and crisis communications expert Jon Goldberg to talk about this over-used phrase, and how we might shift into “thoughtful leadership.” Follow Us LinkedIn: 212 CommunicationsInstagram: @NotYourParentsPR @MarlaRose__ @MadsCaldwellThat's all for now! Follow Us:LinkedIn: 212 CommunicationsInstagram: @notyourparentspr, @MarlaRose__ @MadsCaldwell

    • 20 min
    How Laughter Leads to Brand Loyalty

    How Laughter Leads to Brand Loyalty

    No funny business in communications? We highly disagree. After a single tweet made her giggle during her late-night unproductive social media scroll, Marla scrapped her original episode to explore all things hilarious. She unpacks why humor is sparingly used in marketing, how it can be used effectively, and when it's best to be avoided. Campaigns Marla Raved About:Lyft: "Crumbs Were Left" Drizly: "A Farewell Rant"Oatly: "Fck Oatly"That's all for now! Follow Us:LinkedIn: 212 Communicatio...

    • 21 min
    Navigating AI in Newsrooms

    Navigating AI in Newsrooms

    Struggling newsrooms + generative AI = magic, right? Not exactly.Mads chats with Christina Veiga, sr. media relations director for the News Literacy Project to chat about all things AI in journalism including: Newsroom AI fails and wins, how to identify credible information, disclosures, the proliferation of deepfakes moving into election season, and more.Find more on the News Literacy Project at https://newslit.org/ or @NewsLitProject on Instagram.That's all for now! Follow Us:LinkedIn: 212 ...

    • 13 min
    The Significance of Storytelling

    The Significance of Storytelling

    We broke the rules. We’ve asked one of our parents for PR advice. Introducing Marla’s dad, Michael Clendenin. With 40+ years of expansive communications experience, he's a master storyteller and media whisperer. His longstanding career leading the Con Edison media relations team had him on and off camera, calmly representing the company through pivotal events including 9/11, Hurricane Sandy, and COVID-19. Tune in for a remarkable reflection on his career, internal and external stake...

    • 1 hr 9 min
    Six Must-Have Content Tools

    Six Must-Have Content Tools

    We're baaack! Join Marla as she gushes over her favorite tools for content creation. From designing to writing to trusting that little voice inside your head, here's what you need to take on the new year. The 6 Content Tools You Need: 1. Wannabe Design Wizards - Canva2. PR PRos - Coverage Book3. Visual Storytellers - InShot4. On-Camera Work Cultures - LED Portable Camera Light5. The Editor's Editor - Grammarly 6. Social Media Scrollers - LinkedInThe 3 Tools You Have:1. Gut - trust it. 2....

    • 15 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

Just some good ideas ,

🔥 finally the PR conversations we need!!!

It’s about time we had real conversations about the professional PR space. This podcast has all you need to make the changes you want and grow. If you’ve got a brand, listen in!!

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