Techforce Middle East Salesforce

Sophie Simpson, Founder and Managing Director of award-winning communications agency Atteline, talks to us about her long and illustrious career working in PR in this episode of Techforce. She tells us about how she supports some of the biggest brands in the GCC and deliberate decisions she’s made to build a positive workplace.  

Al Marmoom Initiative empowers individuals with challenges to develop strengths often overlooked in mainstream settings. The nonprofit set out to help students develop their physical abilities — like their posture, muscle strength, and flexibility. But the lessons have a much bigger effect than just that.

Saud Al Sumait, the Deputy CEO at Drops Group, and Bernadette Geagea, Director of Customer Care at Majid Al Futtaim, reveal the seemingly obvious but seldom practised principle of successful digital transformation initiatives in this episode of Techforce. The retail leaders discuss the unique challenges that affect entrepreneurs in the Middle East and offer advice on striking the right tone in the digital age.

Mukesh Kumar and Matthew Lambert from Salesforce talk to us about how they help businesses tackle digital transformation in this episode of Techforce. They tells us about their work in Salesforce’s partner ecosystem and how it’s helping to create the transformation leaders of tomorrow. 

Group Operations Director at Skybound Wealth Management Husain Rangwalla shows us what it means to provide a white glove service in financial advice in this episode of Techforce. He discusses major trends impacting the wealth management space, giving wealth management an overhaul, and offers advice for businesses looking to embrace cutting-edge technology.

Mohamed Abdul Rahim at Octopian Security, talks to us about what it takes to drive successful, meaningful digital transformation in this episode of Techforce. He walks us through how he helps some of the largest organisations in the Middle East drive innovation, improve business outcomes, and stay ahead of the curve.