Ted Fleming | Partake Brewing Aisle 42

Non-alcoholic beer is all the rage but it's not new to the grocery store.

For the longest time it was a sleepy category, dominated by multi-national brands, leaving a lot to be desired from a taste and experience stand point.

Then in 2017 a plucky Canadian took it upon himself to brew award-winning beer that can be enjoyed anywhere, by anyone, anytime.

This episode of Aisle 42 is a conversation with Ted Fleming, the founder of Partake Brewing and we talk about the exciting future of their healthier, low-calorie, guilt-free beer.

The discussion covers a wide range of topics including the importance of quality, precision, and natural ingredients in the brewing process, how consumers with dietary restrictions or lifestyles cherish alternative beverages, sustainability and social responsibility in beverage making, and we even hear about his experience on Dragon's Den which included a beer cart bike journey in a rain storm on a Toronto Highway.

The entrepreneurial force is strong with this one.

To learn more about their wide selection of beer visit https://drinkpartake.com. 

To learn more about Ethical Food Group and why the Aisle 42 podcast exists visit http://www.ethicalfoodgroup.com.

Here's a summary of the conversation:

Introduction: The interview began with Ted Fleming and Corwin Hiebert expressing excitement about discussing low-calorie, nonalcoholic, and sustainable beer.

Vision for Future Grocery Stores: Fleming envisions future grocery stores as more accessible, distributed, and affordable, emphasizing the importance of community and convenience.

Nonalcoholic Beer in Grocery Stores: They discuss the growing consumer interest in nonalcoholic beer, noting it as a guilt-free option that is gaining shelf space in grocery stores.

Partake Brewing's Journey: Fleming shares the story of Partake Brewing, starting with its first IPA in 2017. He highlights the challenges and innovation required to create a diverse range of nonalcoholic craft beers.

Brewing Process and Quality: The conversation touches on the technical aspects of brewing nonalcoholic beer, emphasizing precision and food safety. Fleming explains the delicate nature of the process and the importance of quality ingredients.

Consumer Base and Drinking Occasions: They note the evolving consumer base for nonalcoholic beer, from those abstaining for health reasons to others seeking moderation. The flexibility of nonalcoholic beer enables consumption in various social and personal contexts.

Sustainability and B Corp Certification: Partake's commitment to sustainability and social responsibility is highlighted by their B Corp certification. This reflects the company's efforts in reducing environmental impact and supporting community well-being.

Experience on Dragons' Den: Fleming shares his experience pitching Partake on Dragons' Den, noting the exposure and challenges, as well as the outcome of securing a deal.

Availability: The interview concludes with information on where to find Partake beer, mentioning its wide distribution in North America both online and in various retail locations.