10 min
The 6 Most Common Industry Lies Podcasters Shouldn't Buy Into Just One Tip from Your Podcast Performance Coach
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- Marketing
Podcasting is easy.
Just grab a mic and go.
Lots of people are making tons of money podcasting.
These are lies. Or at best, half truths.
In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t be a total downer because I also share ways to make these lies true, somehow.
Let’s get to the key myths or half truths I hear all the time.
This episode was inspired by an ad I heard and it bugged me. Okay, it kind of enraged me but I’m getting over it.
The ad was for a podcast hosting company - I won’t name names but I also wouldn’t recommend them as a host. Anyway, here’s the ad copy “If you have ideas to share then you’re already a podcaster”.
I probably should have warned you about how asinine that was. I’m sorry if you were eating cereal and that cereal is now all over the wall. I spit my coffee out the first time I heard it too.
So, to be perfectly clear, having ideas to share does NOT make you a podcaster. That is a lie.
Lie #1 - If You Have Something to Say, You’re Already a Podcaster
To be even clearer, having an idea for a podcast does not even mean you should start a podcast. If you do this, then you may have a podcast but don’t count on anyone other than your mom listening to it.
There are many more steps between idea and podcaster - especially if you want your podcast to serve as a marketing tool for your business or to build up your authority. You want to have a little bit more intention beyond ‘I have a podcast’. If you want to be a successful podcaster, make sure you have put some serious consideration into who you’re talking to, why they would listen (aka what’s in it for them), how you’re going to stay consistent (with publishing and message) and why YOU are even podcasting (beyond the ego-boost of saying that you are a podcaster).
Lie #2 - You Just Need a Mic
This is a partial truth. You definitely need a mic. I won’t even dignify the other lie out there (about being able to use your phone to record a podcast… No, just NO). But, having a mic does not make you a podcaster. As I’ve said before and in 169 podcasts before this - you need to be clear about what the heck you are saying into your mic… and to whom… and why you’re saying it. I would also suggest that you will also need a program to record what you’re saying, do some editing, and have a platform to distribute that finished recording.
The idea that having a mic is all that is required is laughable and yet, I’m not laughing because so many people really truly believe this lie. I hate to be the grinch that stole podcasting but there is so much more to podcasting than the mic.
Lie #3 - Podcasters Can Make Big Bucks, Quick
This lie is usually backed up with Joe Rogan as an example. Who wouldn’t want to strive for making millions and millions of dollars just for turning a mic on for a few hours a few times a week? Sign me up. I hate to be the dream-dasher but I have to pull you down to reality. I’m doing it for your own good.
Striving to be even 10% as successful as Joe Rogan’s podcast would require you to have a top 10 podcast with sponsors desperate to access your massive audience. You would also need a team of people to make this happen. And, it will likely take you several years of not being paid anything to work up to this point.
And, let’s be really, really clear about the speed of these riches. It took Joe Rogan decades to get to his level of fame. Most of the other top-earning podcasts were started at least 4 years ago - when there was a lot less competition or are leveraging a huge following they already have. So, if you think 4 years of consistently producing high quality podcasts is a get rich quick scheme, then go for it.
Caveat! I have witnessed many entrepreneurs who are using their podcast to grow their authority in combination with other smart marketing si
Podcasting is easy.
Just grab a mic and go.
Lots of people are making tons of money podcasting.
These are lies. Or at best, half truths.
In this episode, I get real with you about some of the harmful industry lies being told to podcasters. But don’t worry, it won’t be a total downer because I also share ways to make these lies true, somehow.
Let’s get to the key myths or half truths I hear all the time.
This episode was inspired by an ad I heard and it bugged me. Okay, it kind of enraged me but I’m getting over it.
The ad was for a podcast hosting company - I won’t name names but I also wouldn’t recommend them as a host. Anyway, here’s the ad copy “If you have ideas to share then you’re already a podcaster”.
I probably should have warned you about how asinine that was. I’m sorry if you were eating cereal and that cereal is now all over the wall. I spit my coffee out the first time I heard it too.
So, to be perfectly clear, having ideas to share does NOT make you a podcaster. That is a lie.
Lie #1 - If You Have Something to Say, You’re Already a Podcaster
To be even clearer, having an idea for a podcast does not even mean you should start a podcast. If you do this, then you may have a podcast but don’t count on anyone other than your mom listening to it.
There are many more steps between idea and podcaster - especially if you want your podcast to serve as a marketing tool for your business or to build up your authority. You want to have a little bit more intention beyond ‘I have a podcast’. If you want to be a successful podcaster, make sure you have put some serious consideration into who you’re talking to, why they would listen (aka what’s in it for them), how you’re going to stay consistent (with publishing and message) and why YOU are even podcasting (beyond the ego-boost of saying that you are a podcaster).
Lie #2 - You Just Need a Mic
This is a partial truth. You definitely need a mic. I won’t even dignify the other lie out there (about being able to use your phone to record a podcast… No, just NO). But, having a mic does not make you a podcaster. As I’ve said before and in 169 podcasts before this - you need to be clear about what the heck you are saying into your mic… and to whom… and why you’re saying it. I would also suggest that you will also need a program to record what you’re saying, do some editing, and have a platform to distribute that finished recording.
The idea that having a mic is all that is required is laughable and yet, I’m not laughing because so many people really truly believe this lie. I hate to be the grinch that stole podcasting but there is so much more to podcasting than the mic.
Lie #3 - Podcasters Can Make Big Bucks, Quick
This lie is usually backed up with Joe Rogan as an example. Who wouldn’t want to strive for making millions and millions of dollars just for turning a mic on for a few hours a few times a week? Sign me up. I hate to be the dream-dasher but I have to pull you down to reality. I’m doing it for your own good.
Striving to be even 10% as successful as Joe Rogan’s podcast would require you to have a top 10 podcast with sponsors desperate to access your massive audience. You would also need a team of people to make this happen. And, it will likely take you several years of not being paid anything to work up to this point.
And, let’s be really, really clear about the speed of these riches. It took Joe Rogan decades to get to his level of fame. Most of the other top-earning podcasts were started at least 4 years ago - when there was a lot less competition or are leveraging a huge following they already have. So, if you think 4 years of consistently producing high quality podcasts is a get rich quick scheme, then go for it.
Caveat! I have witnessed many entrepreneurs who are using their podcast to grow their authority in combination with other smart marketing si
10 min