Just One Tip from Your Podcast Performance Coach

Tim Wohlberg
  • 4.8 (46)
  • MARKETING
  • UPDATED BIWEEKLY
Just One Tip from Your Podcast Performance Coach

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks. Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show. In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you. Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe. Book a free-15-minute coaching call at https://podcastperformancecoach.com/

  1. 19H AGO

    How Tiny Stories Build Big Trust with Podcast Listeners

    Small Stories, Big Impact: How to Create Instant Connection with Your Podcast ✅ Free coaching call: PodcastPerformanceCoach.com ✅ Podcast Tune-Up Program: PodcastPerformanceCoach.com/podcast-tune-up Think you need an epic hero’s journey to make your podcast memorable? Think again. In this episode, I’m breaking down why small, everyday stories — the kind that take 30 seconds to tell — can be even more powerful than an elaborate narrative. Micro-stories trigger memories, spark emotion, and make your content stick. They're faster to tell, easier for your audience to connect to, and (bonus!) they make you way more relatable. Here’s what we cover: Why micro-stories work better than you think for business podcasts How a quick real-life moment creates visuals, emotions, and trust Why listeners remember shared human experiences (not facts and features) The secret connection between storytelling, memory, and client conversion How short stories can make your lessons land without feeling “salesy” And yes, I’m sharing a real (and slightly embarrassing) story about how I once got kicked off Apple Podcasts. Yep, even podcast coaches have rookie mistakes. (And yep, it made me a better podcaster — and coach.) If you’ve ever felt like storytelling was too big, too complicated, or just out of reach for your podcast — this episode will show you how simple it can be. Because your audience doesn’t need an epic. They just need you to be real. Need help making your podcast more relatable and lead-generating? Book a free podcast coaching call or learn more about the Podcast Tune-Up — a 6-step process to make sure your podcast is aligned with your business goals and audience needs. ✅ Free coaching call: PodcastPerformanceCoach.com ✅ Podcast Tune-Up Program: PodcastPerformanceCoach.com/podcast-tune-up Let’s make your podcast stick — and sell — without making it harder than it needs to be.

    5 min

  2. APR 15

    How Repelling Listeners Can Actually Boost Your Podcast ROI

    Book your free PRIVATE Podcast Coaching Call. Trying to attract everyone with your podcast? You might be turning off your best potential clients. In this episode, I’m making the case for intentionally repelling the wrong listeners to make your show way more effective as a business tool. In this episode of Just One Tip From Your Podcast Performance Coach, you’ll learn: Why a bigger, broader audience isn’t always better How trying to be everything to everyone can hurt your ROI The difference between reach and resonance What a country bar (yep, really) can teach you about podcast marketing Simple ways to clarify who your podcast is really for If you’re podcasting for your business, then every episode should help you build trust with the right listeners. The ones who are more likely to engage, convert, and ultimately become clients. But if your branding is too vague, your content is too broad, or your tone doesn’t match your ideal customer, your audience won’t feel like they’ve found their place. They won’t feel seen, understood, or interested in what comes next. And if your audience is full of the wrong people, it doesn’t matter how great your mic is or how much energy you bring to your episodes, your podcast won’t deliver ROI. So, instead of obsessing over getting more listeners, focus on getting the right ones. In this episode, I’ll show you how to make that shift and why it matters. Here’s what you’ll walk away with: A fresh way to think about how clarity can lead to stronger listener connections Practical ideas for making your podcast more aligned with your ideal audience Tips for adjusting your messaging and content to attract the right people Why being niche isn’t limiting—and how it can actually help you grow Remember, being clear about who your podcast is not for makes it way easier for the right people to find and connect with you. Want help getting clear on your ideal audience? We do that inside the Podcast Tune-Up program—a 6-step coaching experience that helps business owners improve their podcast strategy, messaging, and ROI. Book a free podcast coaching call and let’s talk about how to align your show with your ideal listener. 👉 Learn more at PodcastPerformanceCoach.com

    6 min

  3. APR 1

    Are You Using the Wrong Podcast Format? Here’s How to Fix It

    BOOK A FREE PODCAST COACHING CALL NOW! Get on Tim's Calendar here:  https://calendly.com/timwohlberg Choosing the wrong podcast format could be costing you leads and listeners. Here’s how to pick a format that actually grows your business. Your podcast format might seem like a small decision, but it’s a big one, especially if your podcast is part of your marketing strategy. In this episode, I walk you through why choosing a podcast format by default (usually the interview style) can cost you big time—and how to choose the one that will actually serve your listener, showcase your expertise, and help grow your business. What we cover in this episode: The biggest mistake most new podcasters make when choosing a format Why “everyone else is doing it” is a terrible reason to use the interview style Solo, interview, NPR-style, and panel formats—and how to know which one’s right How to choose a format that aligns with your business goals When to blend formats (and how to do it right) The importance of structure, consistency, and listener expectations How the right format builds authority and helps generate leads The two questions that should drive every podcasting decision you make Whether you’re launching a new podcast or trying to improve one that’s underperforming, this episode will help you rethink how you show up for your audience and make sure your format is doing its job. If you're still not sure what format will serve your business best, we can help. Book a FREE podcast coaching call at PodcastPerformanceCoach.com Or check out our 1:1 coaching programs: → Concept to Casting for new podcasters → Podcast Tune-Up for shows that need realignment Don't let the wrong podcast format keep you from the results you want.

    6 min

  4. MAR 18

    Want to Start a Podcast? Here’s What You Actually Need to Succeed

    Don’t Start a Podcast Without a Plan (4 Steps to Launch a Podcast That Works) Already have a podcast? Fix what’s not working with the Podcast Tune-Up: Starting from scratch? Get 1:1 coaching with Concept to Casting: Book a FREE podcast strategy call to see where your podcast fits in your business: PodcastPerformanceCoach.com Thinking about starting a podcast for your business? Got a mic? Then you're good to go!  WRONG. You’re already off track. A podcast can be an incredible tool to build authority, generate leads, and grow your business—but only if it’s done right. In this episode, I’m breaking down 4 essential steps to launching a podcast that actually serves your business. In this episode, you’ll learn: Why knowing your business first is critical (and the 4 questions to ask yourself before you launch) How to align your podcast with your brand so it attracts the right audience The key to making your podcast a lead-generating machine (instead of just a fun side project) Why ROI matters more than downloads—and how to measure success the right way Bonus: Want a podcast that works for your business? Let’s make sure it’s built for success. Book a free coaching call to get clarity on your podcast strategy: https://calendly.com/timwohlberg Resources & Next Steps: Already have a podcast? Fix what’s not working with the Podcast Tune-Up: Starting from scratch? Get 1:1 coaching with Concept to Casting: Book a FREE podcast strategy call to see where your podcast fits in your business: PodcastPerformanceCoach.com

    6 min

  5. MAR 4

    230 Is Your Podcast Brand Confusing Your Audience 4 Red Flags to Fix Now

    Get your Podcast Tune-Up today: PodcastPerformanceCoach.com/podcast-tune-up. Your podcast branding might be turning listeners away without you even realizing it! From vague names to misaligned messaging, these mistakes could be hurting your show’s growth. In this episode, I break down 4 branding red flags that might be confusing your audience and keeping your podcast from attracting the right listeners.  4 Red Flags Your Podcast Branding Needs a Fix Your podcast name is too vague, generic, or unclear Your branding doesn’t match your business or niche You don’t have a tagline that explains your show’s value You’re not speaking the language of your ideal audience A confused audience won’t stick around. Let’s fix that. Tune in for practical strategies to align your podcast branding with your business and audience. Fix Your Podcast Branding & Get More Listeners and Leads If your podcast isn’t attracting the right listeners or converting them into leads, it’s time for a Podcast Tune-Up. One of the six steps in our program is making sure your podcast is on-brand, on-message, and optimized for the right audience. Get your Podcast Tune-Up today: PodcastPerformanceCoach.com

    7 min

  6. FEB 18

    229 Want to Turn Podcast Listeners into Leads? Use This Engagement Strategy

    🎯 Podcast Tune-Up: Make sure your podcast is optimized to attract and engage the right audience → PodcastPerformanceCoach.com/podcast-tune-up 🎯 Not Sure What's Wrong with Your Show? Find out by doing my 7-point free Podcast Audit → PodcastPerformanceCoach.com/free-podcast-audit Don’t Just Talk—Listen! How to Actually Engage Your Podcast Audience Your podcast shouldn't be a one-way street. If your audience is only passively listening and never engaging, you’re missing a massive opportunity. In this episode, I share: ✔ The 3 best places to engage with your audience ✔ How to ask questions that actually get responses (I'm polishing up an old Radio Gem) ✔ The #1 mistake podcasters make when trying to boost engagement If you’re podcasting for your business, engagement isn’t just about growing your audience—it’s about building relationships, refining your message, and turning listeners into leads. Ready to make engagement EASY? Here’s what we cover: The 3 Best Places to Engage Your Podcast Audience: 1️⃣ Social Media – Pick ONE platform and optimize it. No scavenger hunts! Tell listeners exactly where and how to engage. 2️⃣ Private Communities (Substack, Facebook Groups, etc.) – Build deeper relationships off social media. 3️⃣ Your Email List – Newsletters don’t have to be one-way! Use your emails to start real conversations. BONUS: How to Ask for Engagement the Right Way Most podcasters ask the wrong questions—so nobody responds. I share my black-and-white question strategy (a talk radio secret!) that will instantly boost engagement. Links & Resources Mentioned in This Episode: 🎯 Podcast Tune-Up: Make sure your podcast is optimized to attract and engage the right audience → PodcastPerformanceCoach.com/podcast-tune-up 🎯 Substack for Podcasters: A powerful platform for audience engagement → Substack.com 🎯 Not Sure What's Wrong with Your Show? Find out by doing my 7-point free Podcast Audit → PodcastPerformanceCoach.com/free-podcast-audit Listen now and stop the one-way engagement today!

    12 min

  7. FEB 4

    228 3 Essential Places Your Show Needs to Live for Podcast Discoverability

    FREE Podcast Audit - a quick 7-step diagnostic tool to uncover what’s working, what’s not, and how to fix it. Get a REE Podcast Audit HERE Need a Podcast Tune-Up?  Improve your podcast ROI with 1-on-1 coaching. Podcast Tune-Up Details --------------------------------------------------------------------- If your downloads are low, your show might not be as discoverable as you think. And that’s costing you listeners and leads. Here’s where your podcast must live to maximize growth. The 3 Places Your Show Needs to Live to Fully Optimize Your Podcast 1️⃣ Your Website Your podcast should be on your business website for SEO benefits, improved searchability, and to help convert listeners into clients. No website? Podpage is an easy-to-use option for podcasters. Check it out here. 2️⃣ Every Podcast Platform Are you only on Spotify? That’s a lot of missed opportunities. Your podcast needs to be on all major platforms, including: Apple Podcasts Spotify Amazon Music iHeartRadio Overcast, Pocket Casts, and more Check your podcast host’s distribution settings to make sure you're reaching the widest possible audience. 3️⃣ YouTube & YouTube Music YouTube is a search engine powerhouse and one of the fastest-growing places for podcast consumption. Even if you don’t record video, you should: Create a dedicated YouTube channel for your podcast Upload audio episodes with a static image or waveform Make a playlist and turn it into a podcast on YouTube Music Optimize descriptions for search—don’t copy/paste from your website or podcast apps Need help setting this up? Listen to Episode #203: Google Podcasts is Dead! for a step-by-step guide. Note: Each platform should have a slightly different description to improve discoverability. Google penalizes duplicate content.   Ready to Get More Listeners? If your podcast is available everywhere but still isn’t driving leads or sales, it might be misaligned with your business. Take the FREE Podcast Audit—a quick 7-step diagnostic tool to uncover what’s working, what’s not, and how to fix it. 🔗 Get the FREE Podcast Audit here.   Find full show notes & resources at PodcastPerformanceCoach.com.

    8 min

  8. JAN 21

    Are Your Podcast Titles Killing Your Growth? Here’s How to Fix Them

    Get Your Free Podcast Audit Here  Are your podcast episode titles helping your show thrive, or are they holding it back? A poorly written title can kill your downloads, lose listeners, and leave your podcast buried in search results. But here’s the good news: you can fix them! In this episode, I’ll show you how to breathe new life into underperforming episodes by giving their titles a makeover. Learn how to: Identify which episode titles need an update (hint: look for low performance, outdated relevance, or poor SEO). Craft new titles that grab attention, create curiosity, and resonate with your target audience. Use actionable language, numbers, and keywords to boost discoverability and drive clicks. Avoid the dark side of titling—no clickbait or empty promises here! Experiment, track performance, and use insights to optimize future episodes. Your episode titles are your first impression and your biggest opportunity to stand out in a crowded podcast landscape. Whether you’re trying to attract new listeners, generate leads, or increase downloads, this simple strategy can make a massive difference. Don’t let stale titles stop your show’s success. Start optimizing and watch your podcast grow! Need help diagnosing other factors holding your show back? Grab my free Podcast Audit at PodcastPerformanceCoach.com or find the link in the show notes. It’s a quick and easy way to check your podcast’s alignment with your business goals and get actionable insights to improve your ROI. Listen now and make your titles work as hard as you do! Step-by-Step Guide to a DIY Podcast Audit Improve your PODCAST ROI in less than 1hr. FREE 7-Point Podcast Audit for Entrepreneurs https://podcastperformancecoach.com/free-podcast-audit/ Additional Resources: https://podcastperformancecoach.com/081-why-you-need-good-episode-titles-for-your-podcast/ https://podcastperformancecoach.com/139-top-3-mistakes-to-avoid-with-podcast-episode-titles/

    8 min
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4.8
out of 5
46 Ratings

About

Your podcast is an extension of your brand. It helps potential customers get to know you and trust you. It positions you as an authority and thought leader so you become the obvious choice. At least that’s what it’s supposed to do. Too bad yours isn’t. Let’s fix that, in 5-minutes chunks. Just One Tip is a podcast for podcasters looking to grow their authority and convert with greater ease. Host Tim Wohlberg is a 30-year radio veteran who straight up hears things you can’t hear in your show. As a podcast coach he helps entrepreneurs build better podcasts for their business or brand from scratch or can re-rebuild or pivot an underperforming show. In each 5-minute episode, Coach Tim offers up one quick tip that you can implement right away. From tech to content and performance to marketing – if you’re a business owner expecting your podcast to deliver some ROI (not to mention, ROE) then this is the podcast for you. Not to mention grow your audience, generate leads and sales. Make your next episode better than your last starting now. Press play and subscribe. Book a free-15-minute coaching call at https://podcastperformancecoach.com/

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