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197 episodes
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The Affiliate Marketing Podcast Lee-Ann Johnstone - Founder of Affiverse
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- Business
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4.6 • 9 Ratings
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We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing. Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/
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Empowering Affiliate Marketing: Scaling Strategies for the Creator Economy
In this episode of the Affiliate Marketing Podcast, Vana Han, Head of Global Affiliate for TikTok Business, joins Lee-Ann. Vana discusses the affiliate program that TikTok for Business has and how it targets SMB advertisers. Vana shares strategies for scaling an affiliate program, including narrowing down the focus on key partners and growing existing partners. Talking points include:Challenges in the content creator ecosystemBalancing AI and human creativity in MarketingEnsuring transparency...
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Smart Data Strategies: How Affiliate Managers Can Win Back Their Sunday Nights
In this episode of the Affiliate Marketing Podcast, Emma Tett, VP of Agency Innovation at impact.com and co-founder of Affluent discusses the evolution of Affluent. Lee-Ann and Emma look at its impact on the affiliate marketing industry, and the insights it provides for improving affiliate programs.The conversation covers topics such as: data aggregation, storytelling with data, GA integration, performance-driven insights, and profit margin improvement.Talking points include:The value of...
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The Intersection of Commerce and Content: Publishing Strategies
This week on the Affiliate Marketing Podcast Hanan Maayan, the VP of Marketplace Operations at impact.com discusses his journey into affiliate marketing and the impact of AI on the industry. He highlights the transformation of the industry over the years, from the early days of online dating websites to the rise of Google and social media. Hanan predicts that the future of affiliate marketing will involve a shift towards high-value, high-touch relationships and a focus on creating meanin...
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Staying Ahead: The Importance of Education for Affiliate Managers
Don’t miss this episode of the Affiliate Marketing Podcast, with Lee-Ann in conversation with Coady Joy, Head of Affiliate and Partnerships Education at impact.comTalking points include:The story behind the PXA Academy.The universal truth contained in this quote: "Everybody falls into this industry by accident, and then they end up loving it.”The need for brands to invest in training their teams.Listen to find out more about:How the PXA Academy was created to provide education and training in...
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Scaling Success: Holiday & Peak Planning Strategies for Affiliate Marketers
This week on the Affiliate Marketing Podcast, Lee-Ann is joined by Melissa Feemster, co-founder of Team Bespoke for a conversation about planning for holiday and peak periods in affiliate marketing.Talking points include: The importance of planning and anticipating consumer behaviorStrategies for leveraging different marketing channels Diversifying marketing channels and being prepared to pivot based on competitionMelissa also shares insights on managing coupons and loyalty partners...
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Shaping the Future: Culture, Leadership, and Career Development
Welcome to a brand new season of the Affiliate Marketing Podcast. We are delighted to announce that this season is sponsored by impact.com. Season 17 begins with an inspiring conversation between Lee-Ann and Robert Glazer. Robert is Founder and Board Chair of Acceleration Partners, and he discusses his experience in the affiliate marketing industry. Talking points include: the challenges of running an agency, the evolution of the industry, and the future of affiliate marketing in the digital ...
Customer Reviews
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I am so intrigued
Saving grace - be sure to listen!
I clicked on one episode with a goal to listen before going to bed. It’s currently the middle of the night and Imm about 6 episodes in. I can’t. Stop. Listening. Leeann provides so much insight that is incredibly helpful!
Relevant and entertaining content
Lee-Ann does such a wonderful job with these podcasts. I always enjoying listening and learn something new every show. Thank you!!!