30 episodes

We're on a quest to keep affiliate marketing, simple. Join your host Lee-Ann Johnstone, CEO of Affiliate Insider Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate Marketing. Learn from an array of digital marketing experts, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiliateinsider.com for more great content or discover our AMPP (Affiliate Manager Performance Program) a live coaching program for affiliate + digital marketing managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Talk to our agency team and find out how our program audits and account management services can help you drive consistent sales for your business!Book a free call HERE: https://affiliateinsider.com/contact/

The Affiliate Marketing Podcast Lee-Ann Johnstone

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    • 5.0 • 1 Rating

We're on a quest to keep affiliate marketing, simple. Join your host Lee-Ann Johnstone, CEO of Affiliate Insider Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate Marketing. Learn from an array of digital marketing experts, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiliateinsider.com for more great content or discover our AMPP (Affiliate Manager Performance Program) a live coaching program for affiliate + digital marketing managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Talk to our agency team and find out how our program audits and account management services can help you drive consistent sales for your business!Book a free call HERE: https://affiliateinsider.com/contact/

    Affiliate Pulse on Africa

    Affiliate Pulse on Africa

    If you’ve been following us along this crazy journey, then you’ll know that Thursdays mean one thing... a brand-new episode of the affiliate marketing podcast! On this week’s episode we have our brand-new affiliate marketing manager, Lara Bower. Lara has been in the affiliate space since starting her career in 2016, She has a passion for affiliate marketing and hopes to make an impact in the African market as a whole. She believes that through education we can provide brands with endless opportunities to grow and succeed. 
    Lara got her first start in e-commerce and has a great deal of knowledge in the lottery and iGaming space. She hopes to continue her growth across various industries, adding to their brands and leading successful campaigns. 


    Listen to find out more about: 
    How did Lara first get into the affiliate industry Affiliate marketing in Africa Who are the thought leaders in the African affiliate market 

    [02:00] - Lara discusses her first role within the affiliate world 
    [06:00] - Lee-Ann tells us why the affiliate world hasn’t fully developed yet in Africa 
    [14:00] - Are brands missing out on something in this market? Listen to find out 
    [19:00] - Lara tells you what she is most excited about learning in the business 


    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    
    Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  
    Subscribe to our podcast HERE!

    • 23 min
    Affiliate Compliance and All Things Regulation

    Affiliate Compliance and All Things Regulation

    The affiliate marketing podcast is continuing the 8th season with once again, another amazing guest on the show! On this week’s episode we have founder of Rightlander, Ian Sims. Ian is a web developer with a background in financial services. In 2004, he started to create a network of affiliate websites which he subsequently sold in 2016. Following this exit, he started to develop Rightlander, initially as a tool to monitor the relevance of a customer journey but soon to develop a focus on compliant content as online marketing regulations became stricter. Rightlander launched in 2018, now has 18 staff and monitors publisher, affiliate and influencer content across multiple channels for over 300 global brands.


    Rightlander analyses millions of web pages, posts, ads and videos every month from different countries to identify affiliate marketing that does not comply with industry, partnership or product guidelines. Clients then review and remediate prioritised results via Rightlander's online portal, or via API integration, to reduce business risk, save time and develop their partnerships with confidence. Who else is better to discuss affiliate compliance and all things regulation?
    Listen to find out more about: 
    Ian's background and how he got into the affiliate industryWhat compliance actually is The importance of having a trustworthy relationship with affiliates 

    [04:00] - Listen to hear what the main areas of compliance are 
    [08:00] - Ian discusses different challenges that Rightlander can help overcome 
    [18:00] - Hear why Rightlander is one of the most used compliance sites
    [33:00] - Ian discusses what he would like to see in the industry 
    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    
    Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!  
    Subscribe to our podcast HERE!

    • 42 min
    The Story of Ufurnish.com

    The Story of Ufurnish.com

    Welcome back to all of you lovely listeners! This week has been a scorcher in the UK and it’s only going to get hotter with our latest episode of the affiliate marketing podcast dropping. In this week’s episode, we have Ray Wright, Co-Founder and Chief Revenue & Operating Officer of ufurnish.com. ufurnish.com is a search and discovery website for home furniture and furnishings (think Rightmove but for furniture). 
    Ray has over 20 years of experience in sales, operations and marketing within the technology sector globally. He's successfully been part of multiple start-up companies and launched ufurnish.com with his wife and business partner in July 2020. 
    Listen to find out more about: 
    Ray’s journey What Ray believes creates a successful business The hidden financial side of growing ufurnish [01:30] - Ray discusses how he first discovered the affiliate world 
    [05:30] - Listen here as Ray tells us how he began his journey 
    [16:00] - Hear what Ray believes needs to improve within the affiliate industry 
    [27:00] - Ray gives his take on what he believes the future of the affiliate industry will look like 
    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    
    Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    
    Subscribe to our podcast HERE!

    • 34 min
    Increasing E-commerce Sales + The Future of Audience Engagement

    Increasing E-commerce Sales + The Future of Audience Engagement

    The affiliate marketing podcast is back again with another star-studded episode. This week we are discussing affiliate marketing technology, the type that helps to engage audiences and helps affiliates to make more sales.

    We are joined by long-time retail and technology veteran, Simon Bird who is the co-founder and CEO of RevLifter. In this episode, he discusses why he believes that digital technology can help brands align the specific needs of their customers with their key business goals.
    In 2017, Simon Bird co-founded RevLifter to leverage proprietary shopper data and AI to deliver hyper-personalised offers that deliver significantly higher ROI than one-size-fits-all promotions. In 2020, RevLifter grew revenues by +300%, launched in several international markets, landed a number of global brands, and claimed several eCommerce awards following an explosion in demand for tailored, 1-2-1 promotions.
    Listen to find out more about: 
    What brands should be doing to increase engagement, conversions and margins.Why it is important for affiliate managers to adopt new technology and platformsThe future of the ecommerce space[01:04] – Simon explains how he first got into the affiliate marketing industry
    [10.00] - Listen as Simon explains why affiliate managers are important for organisations on a wider level
    [16:21] - Hear how influencers and ‘true’ content sites will have to adapt their approach in line with the economic crisis
    [22:22] – Listen as Simon debunks some common myths surrounding affiliate marketing
     
    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    
    Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    
    Subscribe to our podcast HERE!

    • 31 min
    How To Adapt Your Purpose For More Affiliate Program Growth

    How To Adapt Your Purpose For More Affiliate Program Growth

    The affiliate marketing podcast is back again with another star-studded episode. This week we are focusing heavily on adapting your purpose for your affiliate program, and who else better to discuss this than Purpose Brand Agency, CEO, Diane Primo. She is the only African-American female CEO of a purpose-driven communications agency. Diane’s focus on impact marketing stems from the belief that brands must be relevant, purpose-driven and committed to consumers to be successful today. Consumers’ demand for meaning, transparency and authenticity has changed the nature of and raised the stakes in all communications.


    As founder of Purpose Brand, Diane builds on a 30-year career leading some of the top marketing organizations in the country. She served as General Manager at Quaker Oats, President of Product Management at Ameritech and SBC (currently AT&T), Chief Marketing Officer of CDW and CEO of a Kleiner Perkins-backed e-commerce startup in the home services sector. She holds an MBA from Harvard Business School and a BA from Smith College.

    Scaling Purpose in a Divisive World is Diane’s very own book and represents the most up-to-date, cutting-edge thinking on corporate purpose. It is both a framework for mastering corporate purpose and a way to achieve a more resilient and prosperous business.

    Listen to find out more about: 
    Why Diane wrote this book Understanding the marketplace that you’re in The future of affiliate marketing and the importance to ADAPT

    [01:40] - Diane discusses her background 
    [07:30] - Listen as Diane discusses her inspiration for writing the book 
    [13:00] - Hear why trust is crucial for any affiliate marketing method 
    [22:00] - How to deal with the changes of digital

    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.    

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.    

    Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!    

    Subscribe to our podcast HERE!

    • 28 min
    Managing Talent in a Growing Industry

    Managing Talent in a Growing Industry

    After kicking off season 8 with a bang last week, we knew we had to keep up the standards. On this week’s episode of the affiliate marketing podcast, we have another amazing guest in Nic Yates, Head of Global Affiliate Partnerships, Silverbean. Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands across the partnership economy. Who better to discuss managing talent in a growing industry? 
    As well as being a well-rounded digital marketing strategist, Nic always has one eye on the future of the channel supporting clients and Silverbean to grow within the partnership ecosystem. He launched and manages the Silverbean Open Brand to Brand Network, which has facilitated over 300 introductions between brands looking to partner with like-minded businesses. Nic also launched the Global Affiliate and Partner Marketing Mentor programme across EMEA, APAC and North America. His strategic view has supported Silverbean to expand globally, supporting the likes of Ralph Lauren, Virgin Australia, Revolut, John Lewis & Partners and many more.
    Listen to hear more about: 
    Nic’s background and what he has offered the affiliate world The key skills you need to portray to become a success within this industry The challenges that all affiliate businesses will face[02:10] - Nic discusses his successful mentoring programming 
    [06:00] - Listen to hear why it is crucial to retain successful employees 
    [18:00] - listen to find out about brand 2 brand partnerships 
    [27:00] - Lee-Ann discusses what you should do to manage talent in a growing 
    “I love AffiliateINSIDER’s Affiliate Marketing Podcast.” – If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.   
    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.   
    Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!   
    Subscribe to our podcast HERE!

    • 32 min

Customer Reviews

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1 Rating

1 Rating

sraybur ,

Relevant and entertaining content

Lee-Ann does such a wonderful job with these podcasts. I always enjoying listening and learn something new every show. Thank you!!!

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