30 episodes

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate Marketing. Learn from an array of digital marketing experts, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

The Affiliate Marketing Podcast Lee-Ann Johnstone - Founder of Affiverse

    • Business
    • 4.9 • 30 Ratings

We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate Marketing. Learn from an array of digital marketing experts, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing. Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age. Visit : www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate  program  managers who want to launch, scale or grow affiliate marketing programs in under 90 days! Need help with your Affiliate Program? Want to launch an affiliate program successfully? Talk to our agency team and find out how our consulting and account management services and how we  can help you drive consistent sales for your business! >> Book a free call HERE: https://affiversemedia.com/contact/

    Entering the Netherlands: Revising Strategies & Navigating the Current Trends

    Entering the Netherlands: Revising Strategies & Navigating the Current Trends

    This week, Lee-Ann invites Floris Assies (Founder and CEO, BetterWorldCasinos.com) and Steven Vrolijk (Managing Partner, XY Legal Solutions) to discuss the strategies and current trends in the iGaming industry in the Netherlands. They provide insights into the history of iGaming regulation in the country and the recent changes that have allowed operators and affiliates to enter the market. They also discuss the marketing and strategic landscape in the Netherlands, highlighting the importance of language and cultural factors. The speakers also touch on the challenges and opportunities in the Dutch market, including the highly regulated nature of the industry and the importance of compliance.

    Listen to find out more about:
    Compliance with Dutch regulations – including the 95% rule (essential for affiliates in the market).A sustainable approach to gambling.The crucial role that language and cultural factors play in the Dutch market.
    Key segments of this podcast and where you can tune in to go direct:
    [12:48] Tips for Affiliates Entering the Dutch Market[27:28] The Importance of Affiliation for Consumer Protection[35:00] Compliance and the 95% Rule
    The Final Countdown! Affiverse AMPLIFY 2024
    Virtual Event – March 19 and 20
    Grow your knowledge and make connections at our unmissable virtual event for Affiliates and Affiliate Managers.
    Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.
    Your All Access Ticket (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event. 
    Get your ticket now! 

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.”
    If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    • 30 min
    Collaborative Affiliate Marketing: Building Relationships that Matter!

    Collaborative Affiliate Marketing: Building Relationships that Matter!

    In this episode, Jenny Gonzalez, Co-Founder and CEO, Rocahead, shares her journey into the industry and offers valuable insights. She emphasises the importance of hustle and continuous learning, highlighting the need to stay up-to-date with industry trends and techniques. Jenny also discusses the changing landscape of traffic sources and the role of technology in affiliate marketing. She encourages affiliates and program managers to find their niche and specialise in order to add value to the ecosystem. The episode concludes with a discussion on upcoming events and the importance of collaboration in the industry.

    Listen to find out more about:
    The Importance of Hustle and Continuous Learning.Building successful relationships – crucial for long-term success.Finding your niche and specialising to give you a competitive edge.Collaboration and adding value to each other is key in the industry.
    Key segments of this podcast and where you can tune in to go direct:
    [12:00] The Changing Landscape of Traffic Sources[15:00] The Role of Technology in Affiliate Marketing[21:00] Upcoming Events and Learning Opportunities
    Get your On-Demand ticket to AMPLIFY 2024
    Grow your knowledge and make connections at our virtual event on March 19 and 20.
    Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.
    Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.
    Register for your ticket now!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.”
    If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    • 37 min
    Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth

    Maximising Affiliate Marketing Success in Asia: Approaches and Strategies for Rapid Growth

    In this week’s episode of the Affiliate Marketing Podcast, Lee-Ann Johnstone interviews Parul Bhargava, Co-Founder and CEO of vCommission. Listen to this insightful discussion about maximising affiliate marketing success in Asia. They discuss the growth of affiliate marketing in the Asian market, the importance of language and currency localisation, successful brands in the region, and the strategies for success in the Asian market. They also talk about building relationships with affiliates, tracking and analytics, common mistakes in affiliate marketing, and the trends to watch in the Asian market. Don’t miss these valuable insights for brands looking to expand their affiliate marketing efforts in Asia.

    Listen to find out more about:
    Affiliate marketing is growing rapidly in the Asian market, driven by factors such as the increasing popularity of gaming and the mobile-first adoption of gadgets.Language localisation is not always necessary in the Asian market, as many countries have a significant English-speaking population and consume online content in English.Building strong relationships with affiliates is crucial in the Asian market, and brands should prioritise transparency, timely payments, and open communication.Content marketing remains a key trend in the Asian market, with a shift towards video content and influencer marketing.
    Key segments of this podcast and where you can tune in to go direct:
    [07:14] Language and Currency Localisation[18:10] Strategies for Success in the Asian Market[26:00] The Future for Affiliate Marketing in Asia
    Get your On-Demand ticket to AMPLIFY 2024
    Grow your knowledge and make connections at our virtual event on March 19 and 20.
    Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.
    Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.
    Register for your ticket now!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.”
    If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    • 36 min
    Crafting Highly-Converting Creatives for Your iGaming Business

    Crafting Highly-Converting Creatives for Your iGaming Business

    In this conversation, Lee-Ann Johnstone speaks with Stuart Allen and Adrian Jooste from Vegas Kings about the psychology of design and how to create successful campaigns for affiliate programs. They discuss the importance of a good brief and provide tips for creating one that effectively communicates the desired outcome to the design team. They also emphasise the need for open communication and feedback between affiliate managers and designers. The conversation covers best practices in design, including the use of colour, imagery, and messaging. The speakers also discuss trends in design and the impact of AI on the industry.

    Listen to find out more about:
    Creating a detailed and clear brief to effectively communicate your desired outcome to the design team.Why open communication and feedback are essential for successful collaboration between affiliate managers and designers.Creating a strong and recognisable brand.Considering the user journey and creating designs that are concise, visually appealing, and have a clear call-to-action.Staying up-to-date with design trends and adapting your strategies to different platforms and target markets.
    Key segments of this podcast and where you can tune in to go direct:
    [07:23] Working with non-creative people\[12:02] Psychology of design and best practices[21:03] Tips for Affiliate Managers
    Get your On-Demand ticket to AMPLIFY 2024
    Grow your knowledge and make connections at our virtual event on March 19 and 20.
    Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.
    Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.
    Register for your ticket now!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.”
    If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    • 38 min
    Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success

    Building a Thriving Career in Affiliate Marketing: Tips and Paths to Success

    This week, the Affiliate Marketing Podcast welcomes Valery Fly, Senior Affiliate Manager at Alpha Affiliates. Lee-Ann and Valery discuss how Valery's team manages their affiliate relationships and why they choose to have one affiliate account manager for each partner. They also explore the benefits of this approach for both the team and the affiliates. Valery shares three tips for affiliate managers: staying updated on industry news, being patient and building good relationships, and networking to build a strong professional community. Valery also reflects on the mistakes she has made and emphasises the importance of focusing on quality partnerships rather than quantity. Finally, they discuss their vision for the future of affiliate marketing…
    Listen to find out more about:
    Managing affiliate relationships end-to-end with one account manager can improve efficiency and provide a better user experience for affiliates.Affiliate managers should stay updated on industry news, be patient and build good relationships, and network to build a strong professional community.Focusing on quality partnerships and avoiding the temptation to take on too much can lead to better results.The future of affiliate marketing may involve more digital technologies to improve networking and create a more relaxed and enjoyable conference experience.Key segments of this podcast and where you can tune in to go direct:
    [06:16] The importance of learning terminology and gaining on-the-job training.[08:22] Understanding the industry and how to position yourself in the industry.[12:28]  Self-preservation: How to time-manage – the tactics you need to remain fresh and give your clients the best version of you.
    Get your On-Demand ticket to AMPLIFY 2024
    Grow your knowledge and make connections at our virtual event on March 19 and 20.
    Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.
    Your on-demand access ensures that you have access to all of the content from the two days to watch at a time to suit you AFTER the event.
    Register for your ticket now!

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.”
    If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    • 34 min
    Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies

    Guarding Your Affiliate Marketing Business: Anti-Fraud Tools and Strategies

    In this episode of the Affiliate Marketing Podcast, Lee-Ann chats to Rich Kahn, the founder of Anura.io, to discuss the topic of affiliate fraud. Rich explains the landscape of affiliate fraud, its impact on brands and businesses, and the different types of fraud that exist. He also highlights the need for ongoing vigilance and staying ahead of emerging fraud trends. Join them both as they provide practical tips and strategies for preventing affiliate fraud.
    Listen to find out more about:
    Defining affiliate fraud.How to stay informed about emerging fraud trends.Prioritising fraud prevention in order to protect your brand and bottom line.Key segments of this podcast and where you can tune in to go direct:
    [13:38] Identifying potential affiliate fraud.[18:08] Setting up fraud alerts in affiliate programs.[29:21] Practical tips for fraud prevention.
    Register NOW for AMPLIFY SUMMIT 2024
    As an affiliate manager, you are constantly required to learn and evolve. Grow your knowledge and make connections at our virtual event.
    Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them.

    Register for your VIP ticket now!
    VIPs are invited to join us at the live-streamed event on March 19 and 20, or you can choose to access all of the content on-demand at a time to suit you.

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.”
    If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    • 37 min

Customer Reviews

4.9 out of 5
30 Ratings

30 Ratings

Fromdeathtorecovery ,

💕

I am so intrigued

CharleeAnn Nemelka ,

Saving grace - be sure to listen!

I clicked on one episode with a goal to listen before going to bed. It’s currently the middle of the night and Imm about 6 episodes in. I can’t. Stop. Listening. Leeann provides so much insight that is incredibly helpful!

sraybur ,

Relevant and entertaining content

Lee-Ann does such a wonderful job with these podcasts. I always enjoying listening and learn something new every show. Thank you!!!

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