218 episodes

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.


Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.


Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.


To learn more about Rob, his coaching and training, visit the website

The Agency Accelerator Rob Da Costa

    • Business
    • 5.0 • 8 Ratings

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.


Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.


Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.


To learn more about Rob, his coaching and training, visit the website

    Artificial Intelligence or Bust: 5 Harsh Truths Every Marketing Agency Owner Must Face to Harness AI Effectively

    Artificial Intelligence or Bust: 5 Harsh Truths Every Marketing Agency Owner Must Face to Harness AI Effectively

    Not every agency owner can afford 1-2-1 coaching and most agencies don’t have the budget to provide every team member with a mentor.


    But what if you could have a virtual coach available 24/7 to guide your agency? A digital assistant that operates like your own personal agency expert, dishing out expert advice tailored specifically for your business? Or what if you could create your own AI knowledge base to support your team or become the first line of customer support?


    That's the premise behind an AI coaching platform (a newish concept that is about to become very commonplace), and today I'm going to pull back the curtain on my journey creating one called AskRobAnything. 


    By listening to this episode of The Agency Accelerator podcast, you’ll learn how to:


    1. Streamline your knowledge into an AI system, allowing for on-demand, accurate business advice that directly reflects your expertise.


    2. Understand the nuances of AI technology in coaching, ensuring you prepare and structure your training data effectively to avoid counterproductive results.


    3. Utilise AI to enhance your team’s productivity and decision-making capabilities, offering a consistent, reliable resource that grows alongside your agency.


    Ready to revolutionise your approach to business coaching? Make sure to listen to this episode and discover the future of AI in agency coaching.


    Questions answered in this episode


    Q: What inspired the creation of the AI coaching platform, AskRobAnything?


    Q: Can you detail the challenges faced during the initial development of the AI coach?


    Q: How is the training data for an AI coach curated and refined to ensure reliability?


    Q: What surprising benefits emerged from using the AI coach within your team?


    Q: In what ways has the development process of an AI coach differed from your initial expectations?


    Q: What future developments are envisaged for enhancing the interactivity and capabilities of AI coaching tools?


    Q: What advice would you give to someone considering implementing an AI coaching tool in their business strategy?


    Quotations


    "Simply uploading content does not create a reliable AI coach; meticulous data curation is key to avoid the trap of garbage in, garbage out."


    "AskRobAnything evolved from a digital coaching tool into a comprehensive AI assistant, enhancing not just my business but the entire marketing agency landscape."


    "Creating an AI coach like Ask Rob Anything was a game changer, automating expert advice and revolutionising agency operations 24/7."


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Register for the free webinar on AI's impact on agenciesDiscover more about AskRobAnything, your AI Agency Coach

    • 21 min
    Set It and Forget It: Building Self-Managing Lead Generation Campaigns

    Set It and Forget It: Building Self-Managing Lead Generation Campaigns

    Are you tired of constant email management that eats up your time and gets you nowhere? Or perhaps you email your list sporadically (or not at all!)?


    In today's fast-evolving digital world, maximising lead generation and nurturing customer relations are paramount. Yet, many agency professionals are bogged down in an endless cycle of manual email tasks or worse, stuck in client service with no time to focus on lead generation. This not only slows down progress but also hampers the agency's scalability and client engagement - the very lifeline of the business.


    By tuning into this episode of The Agency Accelerator podcast, you'll discover how to:


    1. Harness the power of email automation to scale up your marketing efforts efficiently, saving both time and resources.


    2. Set up robust, email sequences that effectively guide potential clients through each stage of their journey, from lead to conversion.


    3. Combine precision targeting and personalisation to send impactful messages, ensuring your emails resonate with and captivate your audience.


    Unlock the full potential of your agency's lead nurturing with cutting-edge email strategies. Press play and let’s journey together towards effortless email success.


    Questions answered in this episode


    Q: What factors should you evaluate when selecting the right email automation software for your agency?


    Q: Could you elaborate on how email sequences nurture leads through the sales funnel?


    Q: What are some popular email automation platforms and their respective pros and cons?


    Q: How do personalisation and segmentation enhance the impact of email sequences?


    Q: What are the types of lead capture forms and their best placements on websites and landing pages?


    Q: What are some best practices for creating effective and engaging email sequences?


    Q: What key performance indicators should agencies track to measure the success of their email campaigns?


    Quotations


    "Automation is the key to scalability, efficiency, and consistency in today's fast-paced digital landscape, not just in email marketing but across your whole agency." — Rob Da Costa


    "Craft your email sequences as compelling narratives; use consistent tone and messaging to guide subscribers through a journey, providing real value every step of the way." — Rob Da Costa


    "By embracing a culture of continuous testing, tracking, and optimisation, your email automation system can remain a powerful lead generation and conversion engine for your agency." — Rob Da Costa


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Discover the Build, Nurture, Convert Blueprint training courseExplore the Self-Running Agency Membership ProgramFurther information on the Creative Crew Community

    • 22 min
    Unlocking the Power of the Inbox: 5 Essential Tactics to Transform Your Agency's Lead Generation with Email Marketing

    Unlocking the Power of the Inbox: 5 Essential Tactics to Transform Your Agency's Lead Generation with Email Marketing

    Do your meticulously crafted email campaigns feel like they're vanishing into the ether, met with silence or a swift move to the 'trash' folder? Or maybe you know you should be using email as a lead generator but you’re not!


    In today's noisy landscape, grabbing the attention of your audience is more challenging than ever. Email marketing might not be sexy or trendy but it is still one of the best ways to build a 1-2-1 relationship with your ideal target customer.


    By listening to this episode of The Agency Accelerator podcast, you'll gain insights on how to:


    1. Implement email marketing strategies that rise above the digital noise, ensuring your message reaches—and resonates—with your ideal audience.


    2. Harness cost-effective techniques that turn your email list into an owned asset, creating a direct and powerful communication channel with prospects.


    3. Examine the importance of tracking and refining your campaigns, transforming analytical data into newfound opportunities for growth and engagement.


    Discover the art of captivating your subscribers and converting them into loyal clients through email marketing.


    Questions answered in this episode


    Q: Why is email marketing still the best method for lead generation in the fast-paced digital era?


    Q: What are the fundamental advantages of using email marketing over other channels like social media or traditional advertising?


    Q: How does owning an email list offer more control and security compared to building a following on social media platforms?


    Q: Can you delve into the cost-effectiveness of email marketing for agencies of various sizes?


    Q: What metrics should be considered to accurately measure the success of an email marketing campaign?


    Q: What strategies are recommended for segmenting your email list to enhance campaign personalisation and impact?


    Q: Could you outline how automated email sequences benefit engagement and the sales process?


    Quotations


    "Remember, you own your email list, whereas you rent your social media audience. Build an asset that's yours, adding value to your business." - Rob Da Costa


    "By delivering personalised, valuable content through email, we're not just making one-time sales but nurturing long-term relationships that foster trust and loyalty." - Rob Da Costa


    "Get the 80/20 content balance right in your email marketing: 80% value-add, 20% sell. It's about creating emails that your audience looks forward to, not spam." - Rob Da Costa


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Explore additional FREE resources on email marketing and lead generationLearn more about AskRobAnything, the AI coaching platform Further information on the Creative Crew Community

    • 14 min
    The Power of Specialisation - How Niching Down Can Skyrocket Your Marketing Agency's Growth

    The Power of Specialisation - How Niching Down Can Skyrocket Your Marketing Agency's Growth

    Are you constantly battling to stand out in the saturated market of generalist marketing agencies?


    For marketing agencies today, the challenge of differentiation and client attraction is a constant challenge, elevated by an inundation of competitors that often results in a diluted brand and a frustrating race to the bottom. 


    It's a common predicament that can leave you feeling lost in the crowd, impacting your agency's growth and profitability prospects.


    In this episode of The Agency Accelerator podcast, you'll gain insights into how to:


    1. Master the art of specialisation to position your agency as the distinguished expert in a chosen niche, making your brand the obvious choice for clients.


    2. Command premium rates confidently by offering specialised knowledge and services that are highly valued in the marketplace.


    3. Attract your ideal clients with targeted and compelling messaging that resonates, reducing wasted time on mismatched business pursuits.


    Get ready to make your agency the leading choice for clients in your niche – hit play and let's dive in.


    Questions answered in this episode


    Q: What are the pitfalls of a generalist approach, and how does it hinder an agency's ability to stand out?


    Q: How does I go about identifying and defining a profitable niche for my marketing agency?


    Q: What practical steps should agencies take to craft messaging that resonates deeply with their target niche audience?


    Q: Can you dispel some common fears and misconceptions associated with narrowing down to a niche market?


    Q: How can agencies leverage content marketing and thought leadership to establish authority in their chosen niche?


    Q: In what ways does specialisation enable an agency to command higher rates and attract premium clients?


    Quotations


    "By niching down and specialising, you aren't closing doors—you're opening up to a world of opportunities to work with your ideal clients and deliver exceptional value." - Rob Da Costa


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Niche Finder WorkbookDownload the free Ideal Client Persona WorkbookFurther information on the Creative Crew Community

    • 21 min
    Mastering Client Acquisition: Identifying Ideal Prospects & Avoiding Proposal Ghosting

    Mastering Client Acquisition: Identifying Ideal Prospects & Avoiding Proposal Ghosting

    Have you ever poured your heart into a proposal, only for your potential client to disappear without a trace?


    In this fast-paced world, where new trends shape the landscape of client engagement every day, the ability to secure ideal prospects and craft proposals that convert is more essential than ever. For anyone in the marketing agency space, dealing with prospects going silent post-proposal can be both frustrating and costly, hindering business growth and wasting valuable resources.


    By tuning into this episode of The Agency Accelerator podcast, you’ll discover how to:


    1. Precisely identify prospects that align with your agency’s expertise and values — paving the way to more meaningful connections and a higher success rate.


    2. Develop strategies to create proposals that resonate deeply with clients' needs, setting you apart and making sure your hard work is acknowledged.


    3. Employ effective communication and follow-up tactics to not only present your proposals with impact but also to avoid the dreaded 'proposal ghosting' that leaves you in limbo.


    Let's transform your proposal woes into wins!  So grab a coffee and let’s get started.


    Questions answered in this episode:


    Q: How do you effectively pinpoint your ideal prospects to save time and maximise agency success?


    Q: How do you qualify leads to ensure a focus on prospects with the highest conversion potential?


    Q: What are the crucial steps to take when presenting a proposal to prevent it from being ghosted?


    Q: How do you maintain client engagement while waiting for a proposal decision?


    Q: What methods have proven effective for soliciting honest feedback and adjusting client acquisition strategies accordingly?


    Quotations


    “Position yourself as the expert in your specific niche to naturally attract clients who are looking for exactly what you offer." - Rob Da Costa, Agency Accelerator Podcast


    “Be a ‘Rottweiler’ with your proposals; the only outcomes should be a yes or no, not an endless wait in purgatory." - Rob Da Costa, Agency Accelerator Podcast


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Download the free Ideal Client Persona WorkbookGuide on niching for your agencyFurther information on the Creative Crew Community

    • 13 min
    The Perennial Puzzle: Why Marketing Agencies Struggle with Their Own Marketing

    The Perennial Puzzle: Why Marketing Agencies Struggle with Their Own Marketing

    Why are agencies so bad at applying the smart advice they give their clients, to their own businesses?


    I’m on a Mission this year to apply everything I teach my clients to my own business and this inspired me to record this episode.


    Time Stamp


    [01:45] - Why are marketing agencies not very good at doing their own marketing?


    [02:26] - Is the 'client service hamster wheel of doom' affecting marketing agencies' ability to market themselves?


    [03:13] - Why might agencies rely on word-of-mouth and referrals instead of active marketing strategies?


    [04:09] - What happens when marketing agencies experience the feast or famine cycle?


    [04:59] - How can agencies demonstrate the effectiveness of their marketing advice?


    [05:40] - What should an agency owner do if they recognise the need for marketing but lack the time?


    [06:21] - How can a marketing agency put a successful system in place for marketing efforts?


    [07:22] - Why is outsourcing, especially to a VA, beneficial for an agency's marketing?


    [08:03] - What is Rob Da Costa's approach to applying what he teaches to his own business this year?


    [08:57] - How can agencies make sure they are doing effective marketing and business development?


    Quotations


    “We live in an instant gratification world, yet most robust business development strategies deliver in the medium to long-term” - Rob Da Costa


    “Try and be your own best customer!” - Rob Da Costa


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    YouTube ChannelAskRobAnything AI Coaching Platform

    • 10 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Alex J Sanfilippo ,

Brilliantly curated content from a pro!

Rob not only brings on great guests, but he also has some incredibly helpful solo episodes. All around, this is a much listen to show for anyone who’s wanting to accelerate the growth of their agency! A+

Macstephen1 ,

Marketing is the key!

This show is a great resource for not only Agency owners, but any business owner. Listen in and grow!!

PursueYourPurpose ,

Priceless information

Rob gives extremely important advice for anyone looking to run their agency properly!

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