207 episodes

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.


Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.


Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.


To learn more about Rob, his coaching and training, visit the website

The Agency Accelerator Rob Da Costa

    • Business
    • 5.0 • 8 Ratings

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.


Every Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.


Whether you are just starting out or running an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.


To learn more about Rob, his coaching and training, visit the website

    Mastering Agency Sales: Ben Potter's 3 Pillars of Success

    Mastering Agency Sales: Ben Potter's 3 Pillars of Success

    Are you ready to turn leads into loyal clients by transforming your agency's sales strategy? 


    In the hyper-competitive agency landscape, breaking through the noise and winning a consistent flow of new ideal target clients is a challenge many face. 


    Our latest episode with Ben Potter throws a lifeline to agencies stuck in a cycle of unproductive sales tactics or overreliance on referrals and word of mouth.


    In this episode you will learn:


    1. Strategies to drill down to what potential clients truly need, which goes beyond their initial briefs, delivering a more impactful and personalised service proposition.


    2. The importance of why a clear positioning of your agency can drastically cut through competition and how a niche focus can attract more qualified leads.


    3. Actionable advice on crafting a sales process that's both consultative and relationship-driven, ensuring your agency doesn't just chase opportunities but builds them from a foundation of trust and expertise.


    Another super practical episode so let’s dig in and let insider knowledge from Ben Potter reshape the way you think about agency sales.


    Questions answered in this episode:


    Q: Could you dissect the concept of not taking a client brief at face value and the significance of understanding individual challenges within it?


    Q: Why is a marketing plan pivotal, and could you outline the components of a robust sales process for an agency?


    Q: Could you explain what social selling is and why is it gaining preference over traditional cold outreach methods?


    Q: In what ways can the approach of buying cold lists for email marketing backfire and tarnish an agency's reputation?


    Q: How does the correct positioning influence lead generation quality, and why is a measured stance in pursuing opportunities beneficial?


    Q: Why is a slower and more consultative sales process advocated over a quick proposal-writing approach?


    Quotations


    Ben Potter: "Peeling back the layers of a client brief is critical; it's about solving their challenges, not just fulfilling a list of requirements. Dive deep to deliver real value."


    Rob Da Costa: "When it comes to sales and marketing, in all you do, foster relationships first, sell second."


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Agency Accelerator LIVE workshopsLearn more about AskRobAnything, your AI Agency CoachBen’s websiteBusiness development scorecard quizReach Ben on Linkedin

    • 40 min
    The Power of Now - How Today's Actions Impact Your Agency's Future

    The Power of Now - How Today's Actions Impact Your Agency's Future

    Are you struggling to balance day-to-day agency demands while steering towards long-term success? 


    In this episode, Rob Da Costa shares how present actions impact your agency's future, helping you avoid short-term thinking traps and make choices that support long-term success. 


    By tuning in, you'll gain insight into the common pitfalls of ‘future blindness’, learn 4 essential keys to rise above them, and discover real action steps to ensure your future agency owner self thanks you for today's decisions. 


    Questions answered in this episode:


    Q: How does the constant hustle of running an agency impact the ability to make choices with the future in mind?


    Q: What are the common pitfalls of ‘future blindness’ and how can they impact the agency's long-term success?


    Q: What are the four key areas that agency owners should focus on to ensure their present actions align with their future vision?


    Q: How can agency owners carve out time for strategic thinking away from client service and operationally standardise procedures?


    Q: How can agency owners make employee check-ins and development a priority, and why is it essential for future success?


    Q: What steps can agency owners take to schedule blocks of time for marketing and business development, and why is it crucial for the future viability of the agency?


    Quotations


    "Your future agency owner self will thank the choices that you make today if you stay heads up, envisioning future possibilities while handling today's realities.”


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Agency Accelerator LIVE workshopsLearn more about AskRobAnything, AI Agency Coach

    • 15 min
    The Rise of AI Coaches in 2024: A Game Changer for Agencies

    The Rise of AI Coaches in 2024: A Game Changer for Agencies

    Welcome to The Agency Accelerator podcast, where we explore all things related to running and growing your agency in a profitable, sustainable, and enjoyable way. 


    In today's episode, host Rob Da Costa delves into the fascinating world of AI coaching and its potential impact on agency owners. 


    Rob shares his journey of developing his own AI coach, AskRobAnything, equipped with over 30 years of agency expertise. 


    He discusses the concept of AI coaching, its applications, and the challenges and triumphs he encountered during the development process.


    Join us as we uncover the emerging world of AI coaching and its potential to revolutionise the way agency owners support and guide their clients in the future.


    Questions answered in this episode:


    Q: What are AI coaches and how do they work?


    Q: Explain the process of developing an AI coach and using it for tailored coaching and guidance.


    Q: How are AI coaches used to enhance client service and support, and how can they benefit team members?


    Q: How can AI coaches be integrated into daily routines to maximise their effectiveness?


    Q: What are your thoughts on the future of AI coaching?


    Q: How do you see AI coaches benefiting agencies and their clients?


    Quotations


    "AI coaching platforms provide a way forward for seasoned professionals to exponentially share our knowledge and better support our clients, our community and other people on their growth journeys." - Rob Da Costa


    "The opportunity to receive highly personalised, niched advice on demand already seems like science fiction, but AI coaching is making it a reality." - Rob Da Costa'


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Learn more about AskRobAnything, AI Agency coachGet help with growing your agency: The Self-Running Agency Implementation Group

    Further questions:


    If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

    • 23 min
    Creating a Powerful Senior Leadership Team: A Crucial Step in Building a Self-Running Agency

    Creating a Powerful Senior Leadership Team: A Crucial Step in Building a Self-Running Agency

    Are you tired of feeling overwhelmed as an agency owner, wearing too many hats and juggling countless responsibilities? 


    If so, this episode is your guide to creating a powerful senior leadership team to free up your time and transform your agency. 


    By listening, you'll learn the crucial insights to build a self-running agency, gain the confidence to delegate responsibilities and promote a culture of shared ownership and accountability within your team. 


    This episode will be relevant for anyone aspiring to grow their agency because creating a leadership team as soon as you can is a crucial step to start getting responsibilities off your shoulders! 


    It's time to take the first step towards a more profitable, sustainable, and enjoyable agency.


    Questions answered in this episode:


    Q: Why is it crucial to form a senior leadership team for an agency?


    Q: What are the challenges associated with building a senior leadership team?


    Q: When is the right time to form a senior leadership team, and who should be part of it?


    Q: What is the focus of senior leadership team meetings, and how often should they occur?


    Q: Can you share examples of successful senior leadership team implementations?


    Quotations


    "A self-running agency isn't a distant dream, but a tangible goal that begins by building a strong leadership team." - Rob Da Costa


    "Even if you're a small agency with just two people, you can and you should start forming a leadership team." - Rob Da Costa


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Learn more about growing your agency in a free copy of my Self-Running Agency BookGet help with growing your agency: The Self-Running Agency Implementation Group

    Further questions (AskRob):


    If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

    • 15 min
    The Power of Simplification: Achieving More by Doing Less in Your Agency

    The Power of Simplification: Achieving More by Doing Less in Your Agency

    Struggling to juggle numerous tasks and tools in your agency, leading to decision fatigue and diluted quality of service? 


    Imagine achieving more by doing less. 


    In this episode, Rob discusses the power of simplifying your agency's operations, from service offerings to marketing strategies, and the profound impact it can have on your business and your stress levels. 


    With practical strategies and personal experiences, Rob provides valuable insights on how to streamline marketing, business development, and service delivery to achieve greater profitability and client satisfaction. Tune in to gain a fresh perspective on doing less to achieve more, and discover the power of simplification in growing a successful agency.


    Time Stamp


    [00:00] Introduction to the concept of simplifying business goals for the new year.


    [04:01] Observations of resistance towards simplification from clients.


    [05:02] Benefits of simplification in terms of focus and excellence.


    [06:09] Communicating core differentiation through simplicity.


    [07:55] Increased profitability through specialisation.


    [10:31] Simplification in marketing and business development strategies.


    [14:26] Encouragement to do less and do it better, while resisting the temptation to do more.


    Quotations


    “Do less and do it better, rather than being tempted to do more and spreading ourselves too thin." - Rob Da Costa


    "Simplify your services and be seen as the expert, not the generalist, to achieve greater excellence and profitability." - Rob Da Costa


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    Contact Rob: robert@dacostacoaching.co.ukJoin one of my free live trainings; The AgencyAccelerator FREE Workshops

    Further questions (AskRob):


    If you've got questions about anything we discussed in this episode, or if you've got questions about anything I've ever discussed on this podcast, head here and I will give you my best answer!

    • 15 min
    Why Agencies Are Not Profitable - The Pathway to 30%+ Net Profit with Robert Patin

    Why Agencies Are Not Profitable - The Pathway to 30%+ Net Profit with Robert Patin

    Are you struggling to maximise your agency's profitability in today's competitive market? 


    Discover the foolproof strategies for achieving 30%+ net profit with Robert Patin in this week’s Agency Accelerator podcast.


    In this episode, you'll learn how to shift from time-based selling to value-based selling, analyse client profitability, and make strategic business decisions that drive your agency's success.


    You'll gain insights into increasing your agency's profitability, building value-based client relationships, and making strategic decisions for long-term success.


    Tune in now to uncover the secrets of achieving 30%+ net profit and revolutionise your agency's profitability!


    Time Stamp


    [01:34] A definition of net profit


    [03:00] What are typical agency net profits?


    [05:00] Why are so many agencies at the lower end of net profit (10%)?


    [06:34] Stop measuring your hourly rates and start measuring average earnings or effective bill rate


    [09:00] Stop selling time to clients!


    [12:48] What are the first steps to increasing profit margins?


    [15:32] Are there alternative ways to measure capacity and efficiency besides using time recording?


    [17:55] Why you should increase your prices (taking a value-selling approach)


    [22:50] Steps to increasing profits


    [27:35] When we are in an investment phase, how long should it be and how do we know we are making the right investment?


    Quotations


    “The thing I want to do most is often right behind the thing I want to do the least!” - Robert Patin


    “When we sell time to clients we focus on the wrong thing and disregard our years of experience and our strategic insights” - Rob Da Costa


    “Make decisions that are not emotionally based - hence the importance of a plan” - Robert Patin


    Rate, Review, & Subscribe on Apple Podcasts


    “I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.”


    If that sounds like you, please consider rating and reviewing my show! This helps me support more people like you to move towards a Self-Running Agency. How to leave a review on Apple Podcasts


    Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then, let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Useful links mentioned in this episode:


    All resources mentioned today - on one page The AgencyAccelerator FREE Workshops

    • 34 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Alex J Sanfilippo ,

Brilliantly curated content from a pro!

Rob not only brings on great guests, but he also has some incredibly helpful solo episodes. All around, this is a much listen to show for anyone who’s wanting to accelerate the growth of their agency! A+

Macstephen1 ,

Marketing is the key!

This show is a great resource for not only Agency owners, but any business owner. Listen in and grow!!

PursueYourPurpose ,

Priceless information

Rob gives extremely important advice for anyone looking to run their agency properly!

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