33 min

The Agency-Client Relationship - Alexandra Stankiewicz, CMO Sweathead, A Strategy Podcast

    • Marketing

Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to talk to her about what she's learned from being on both sides of the fence. 

We discuss:
- How agencies and clients can have better relationships
- What hurts the relationships
- Marketers' appetite for strategy from agencies
- What agency folk thinking about jumping client-side need to know

You can find Alex here: https://www.instagram.com/alexbdalex

 
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard 
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

Alexandra Stankiewicz is CMO and Head of Online Sales at Aloha. She's also worked at Chobani and Calvin Klein. But, guess what? Alex was one of the first ten employees at Mother New York and she spent seven years there. So I thought it would be great to talk to her about what she's learned from being on both sides of the fence. 

We discuss:
- How agencies and clients can have better relationships
- What hurts the relationships
- Marketers' appetite for strategy from agencies
- What agency folk thinking about jumping client-side need to know

You can find Alex here: https://www.instagram.com/alexbdalex

 
For more strategy talk:
1. Strategy newsletter: http://www.markpollard.net/email-newsletter/
2. Strategy drawings: http://www.instagram.com/markpollard 
3. Strategy Twitter: http://www.twitter.com/markpollard
4. Join 5,000+ strategists: http://www.sweathead.co
New book "Strategy Is Your Words" out soon.

33 min