The Art of Authority Podcast

Mike Saunders, MBA

Interviews and Episodes to Help you Radically Optimize Your Authority & Influence to Help You Make More Impact, Dominate Your Market & Establish Yourself as THE Premier Expert in Your Field.

  1. Episode #27 -The Art of Authority Podcast with Mike Saunders-Video Authority with Steven Washer

    09/30/2019

    Episode #27 -The Art of Authority Podcast with Mike Saunders-Video Authority with Steven Washer

    Steven Washer, the “Sherlock Holmes of Video Marketing”, is on a mission to unlock the power of video so thought leaders, mavericks, and independent business owners can use the power of the movies to attract clients and other opportunities that take their messages far and wide.Video is fast becoming the preferred way that consumers make decisions to solve problems that are giving them serious discomfort. Video trumps text every day of the week for conveying tone of voice, body language, and the meaning of what is said, so getting to YES can be easier than ever before. A life-long love affair with movies and technology, and learning from his work as a professor, marketer and director uniquely prepared Steve to guide people from around the globe to leverage their own video cameras to make money. It’s just that simple. Entrepreneurs, helping professions, and people on missions for good need a platform to say why what they do matters. The paths they’ve traveled to reach this place of service are often compelling reasons for clients to lean in and want to engage. It’s time to learn how to use the camera to make magic happen now in your life and business. Steve’s signature seminar, How to Use the Magic of Video to Engage Loyal Paying Clients Who Need You!, is available to your group now. For booking information, contact us at: www.Visible Authority.com The Art of Authority Podcast https://businessinnovatorsradio.com/the-art-of-authority-podcast/

    32 min
  2. The Art of Authority Podcast with Mike Saunders-John Hall Author of Top of Mind

    07/12/2019

    The Art of Authority Podcast with Mike Saunders-John Hall Author of Top of Mind

    John is the Author of Top of Mind, a bestselling book published by McGraw Hill. He Co-founded Influence & Co., the largest creator and distributor of expert content to major media. John has been called “one of the most powerful people in media who you’ve never met” by Inc. and a “must-see keynote speaker” by Forbes. You can book John to speak at JohnHallSpeaking.com or buy his book at www.topofmindbook.com Learn More: https://www.influenceandco.com/john-hall ********************************************************************* As an Entrepreneur, you know that you need higher returns on every marketing dollar you spend to get off the “Revenue Roller-Coaster” and stop the endless search for marketing solutions! I can help you leverage your expertise to increase your revenues. Clients that work with me are given a simple marketing strategy that brings them out of obscurity by raising their brand to a position of expertise and influence resulting in more clients, more profit and more impact. AUTHORITY POSITIONING IS A CUTTING EDGE MARKETING STRATEGY. LETS GET YOU UP TO SPEED! Download the Authority Positioning Blueprint - http://authoritypositioningcoach.com/the-plan/ Read the Book Authority Selling - http://authoritypositioningcoach.com/#books Building Your Authority is Your #1 Priority™ The Art of Authority Podcast https://businessinnovatorsradio.com/the-art-of-authority-podcast/

    29 min
  3. The Art of Authority Podcast with Mike Saunders-Ian Altman - Selling with Authority and Integrity

    04/08/2019

    The Art of Authority Podcast with Mike Saunders-Ian Altman - Selling with Authority and Integrity

    Business leaders call on Ian Altman to modernize their sales and marketing to align with how today’s customers actually make buying decisions. Organizations around the world have relied on Altman’s guidance and inspiration to double their business growth with an integrity-based approach from his bestselling book, Same Side Selling. Altman draws on decades of experience as a former CEO of technology businesses that he founded, sold, and ultimately grew to over $1 billion in value. This business success backed by years of research that Altman conducted to understand how customers make decisions, provides audiences invaluable insights to help them become more successful in business. Through his energetic and interactive talks, Altman engages audiences of sales professionals, subject matter experts, and executives alike from beginning to end with an approach to selling that everyone can embrace, even your customer. As a two-time bestselling author and weekly columnist for Inc. and Forbes, Altman’s latest book, Same Side Selling, is “one of two intriguing books you should read on B2B consultative selling” according to business luminary, Seth Godin. Altman’s popular weekly podcast, Grow My Revenue Business Cast is available on iTunes or wherever you get your favorite podcast. Learn More: www.ianaltman.com ********************************************************************* As an Entrepreneur, you know that you need higher returns on every marketing dollar you spend to get off the “Revenue Roller-Coaster” and stop the endless search for marketing solutions! I can help you leverage your expertise to increase your revenues. Clients that work with me are given a simple marketing strategy that brings them out of obscurity by raising their brand to a position of expertise and influence resulting in more clients, more profit and more impact. AUTHORITY POSITIONING IS A CUTTING EDGE MARKETING STRATEGY. LETS GET YOU UP TO SPEED! Download the Authority Positioning Blueprint - http://authoritypositioningcoach.com/the-plan/ Read the Book Authority Selling - http://authoritypositioningcoach.com/#books Building Your Authority is Your #1 Priority™ The Art of Authority Podcast https://businessinnovatorsradio.com/the-art-of-authority-podcast/

    36 min
  4. David C. Baker Author of The Business of Expertise- The Art of Authority Podcast with Mike Saunders

    03/04/2019

    David C. Baker Author of The Business of Expertise- The Art of Authority Podcast with Mike Saunders

    David C. Baker is an author, speaker, and advisor to entrepreneurial creatives worldwide. He has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. His work has been discussed in the Wall Street Journal, New York Times, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. He lives in Nashville, TN, but grew up in Guatemala, where he lived with the K'anjobal, a tribe of Mayans in San Miguel Acatán, Huehuetanango, where his parents did medical and literacy work. David helps entpreneurial creatives make better business decisions about their positioning and marketing, how they structure their roles in the firm, and how to benchmark their financial performance. His most recent book is called "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth." He also produces a podcast with Blair Enns at 2bobs.com ********************************************************************* As an Entrepreneur, you know that you need higher returns on every marketing dollar you spend to get off the “Revenue Roller-Coaster” and stop the endless search for marketing solutions! I can help you leverage your expertise to increase your revenues. Clients that work with me are given a simple marketing strategy that brings them out of obscurity by raising their brand to a position of expertise and influence resulting in more clients, more profit and more impact AUTHORITY POSITIONING IS A CUTTING EDGE MARKETING STRATEGY. LETS GET YOU UP TO SPEED! Download the Authority Positioning Blueprint - http://authoritypositioningcoach.com/the-plan/ Read the Book Authority Selling - http://authoritypositioningcoach.com/#books Building Your Authority is Your #1 Priority™ The Art of Authority Podcast https://businessinnovatorsradio.com/the-art-of-authority-podcast/

    29 min

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Interviews and Episodes to Help you Radically Optimize Your Authority & Influence to Help You Make More Impact, Dominate Your Market & Establish Yourself as THE Premier Expert in Your Field.