The Art of Language Persuasion

CHANGE@WORK, a podcast from Daggerwing Group, is about the ever-evolving world of work and the human behaviors that drive it. In this episode, host Chris Thornton interviews maslansky + partners President, Lee Carter. 

In addition to her role at maslanksy + partners, Lee is a language strategist, researcher and author of the book Persuasion: Convincing Others When Facts Don’t Seem to Matter. During their conversation, Lee and Chris discuss using language to change hearts and minds, the importance of empathy and why leaders should create a vision that people can actually see at their organizations.