The Art of Profitability in SaaS and Service Businesses (with Marcel Petitpas) | Ep 22 The SaaS Academy Podcast

“We understood the problem very well, and it was a very real problem in the market.”
Today, Johnny (@johnnypage13) and Matt (@mattverlaque) are joined by Marcel Petitpas, co-founder and CEO of Parakeeto as well as head strategic coach at SaaS Academy, as they explore Marcel's journey from a service business owner to a SaaS entrepreneur, emphasizing the importance of understanding one's business model and mastering operations for success. Marcel explores the transition from service to SaaS, emphasizing the importance of identifying real problems, strategic positioning, and efficient service delivery for profitability. The discussion offers valuable insights for SaaS founders on leveraging agency relationships, optimizing operations, and the long-term impact of content marketing for business success.
Timestamps:
(0:33) - Introduction
(3:46) - Marcel's journey: from Apple store to SaaS CEO
(7:41) - The art of transitioning from service to SaaS
(11:22) - The pitfalls of skipping essential business steps
(16:09) - Leveraging podcasts for business growth and authority
(19:59) - Maximizing podcast appearances for lead generation
(23:08) - The long-term impact of content marketing
(25:13) - The journey from passion to expertise in business
(26:59) - The ripple effect of improving service business models
(28:49) - The challenge of agency profitability and client satisfaction
(33:18) - Exploring performance-driven agency models
(39:58) - Leveraging agencies for SaaS growth
(43:36) - Conclusion

Check out Marcel Petitpas on:
➤ Instagram | LinkedIn | Website | Parakeeto

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Check out SaaS Academy on:
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➤ Follow Matt Verlaque on: Instagram | LinkedIn
➤ Follow Johnny Page on: Instagram | LinkedIn