32 episodes

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

The SaaS Academy Podcast SaaS Academy

    • Business
    • 5.0 • 10 Ratings

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

    The Power of Intimacy: Building Strong Customer Relationships (with Calvin Correli) | Ep. 31

    The Power of Intimacy: Building Strong Customer Relationships (with Calvin Correli) | Ep. 31

    "Intimacy is what we offer to our customers. We make them feel seen, heard, and felt."
    --

    👉🏻 Want a 3-step action plan to help scale your SaaS?

    [Book a FREE growth session]
    (https://www.saasacademy.com/scalenow?utm_campaign=SAPodcast_2023&utm_source=youtube&utm_medium=shownotes).

    --

    Today,  @johnnypage1  and  @mattverlaque  are joined by  @CalvinCorreliOfficial , the CEO of Simplero.

    We dive deep into his personal growth journey, the importance of leveling up your "inner game" so you can unlock business growth. Calving talks about the inspiration behind Simplero, how the integration of spirituality and entrepreneurship will turn you into a better problem solver and create positive change in the world.

    ---

    Timestamps:
    00:00 Introduction and Background
    08:07 The Integration of Spirituality and Entrepreneurship
    14:29 The Power of Intimacy in Business
    25:42 Driving Revenue through Word-of-Mouth Referrals
    32:28 Building a Culture of Intimacy and Customer Success
    42:40 The Role of Coaching in Business and Personal Growth
    46:30 Lessons Learned as a Leader
    50:46 The Importance of Energy and Focus
    55:30 Customer Success-Led Growth Strategy
    59:58 Building a Business Based on Love and Empathy

    ---

    Check out Calvin Correli on:

    ➤ [Instagram] (https://www.instagram.com/calvincorreli)
    ➤ [LinkedIn] (https://www.linkedin.com/in/truecalvin/)
    ➤ [Simplero] (https://simplero.com/)
    ➤ [Personal Website] (https://calvincorreli.com/)

    Check out SaaS Academy on:

    ➤ [Instagram](https://www.instagram.com/saasacademy/)
    ➤ [LinkedIn](https://www.linkedin.com/company/saasacademy/)
    ➤ [Twitter / X](https://x.com/saasacademy)
    ➤ [Facebook](https://www.facebook.com/SaaSAcademy)
    ➤ [Website](https://www.saasacademy.com/) |

    Listen to the SaaS Academy Podcast on:
    ➤ [Apple](https://podcasts.apple.com/ph/podcast/the-saas-academy-podcast/id1718719323)
    ➤ [Spotify](https://open.spotify.com/show/05gCHHhhpmDxaFacza6Qpo?si=98bd9025716746c4)

    ➤ Follow Matt Verlaque on: [Instagram](https://www.instagram.com/mattverlaque/) | [LinkedIn](https://www.linkedin.com/in/matt-verlaque/)

    ➤ Follow Johnny Page on: [Instagram](https://www.instagram.com/johnnypage13/) | [LinkedIn](https://www.linkedin.com/in/johnnypage/)

    • 1 hr 3 min
    From NASA Engineer to Entrepreneur (with Tyler Ryan) | Ep. 30

    From NASA Engineer to Entrepreneur (with Tyler Ryan) | Ep. 30

    "What it means to be data-driven is to let 99% of the decisions be made for you so that you can focus on the high-leverage 1%."
    --
    👉🏻 Want a 3-step action plan to help scale your SaaS?
    Book a FREE growth session (https://www.saasacademy.com/scalenow?...)
    --
    Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with former NASA engineer turned entrepreneur, Tyler Ryan.
    In this great conversation we go deep into Tyler's background and strategies, how he approached leaving one the best jobs on the planet to pursue his dream of entrepreneurship, and his big vision for his company LTV Numbers.
    We uncover his journey from failed software development to successful launch and how that required a strong commitment to data-driven decision-making.
    --

    Timestamps:
    00:00 Tyler's Background
    08:30 The culture of rich history of NASA
    11:16 Balancing the "Big Picture" at NASA
    14:36 Transitioning from NASA to Entrepreneurship
    15:33 The Origin Story: Building a Document Search Product
    26:24 Joining a Business Mastermind and Starting Fit Funnel Guys
    29:21 The start of LTV Numbers
    32:18 The power of making the next bold move
    33:12 Combining software with services
    34:43 The customer journey
    36:41 The challenges of data organization
    42:46 What does being data-driven look like?
    01:05:50 Data-driven decision-making
    01:07:43 Auditing your metrics
    01:10:29 The power of Paired Metrics
    01:13:49 The struggle for work/life balance
    01:19:50 The big vision for LTV Numbers


    --

    Check out Tyler on:
    ➤ LinkedIn: https://www.linkedin.com/in/tylerjryan/
    ➤ Website: https://ltvnumbers.com/
    ➤ Instagram: @tyler_ltvnumbers

    Check out SaaS Academy on:
    ➤ [YouTube] / @saasacademy | [Instagram] (/ saasacademy ) | [LinkedIn] / saasacademy | [Twitter / X](https://x.com/saasacademy) | [Facebook] / saasacademy | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify (https://open.spotify.com/show/05gCHHh...)

    • 1 hr 36 min
    Unlocking the Potential of Product-Led Growth (with Wes Bush) | Ep. 29

    Unlocking the Potential of Product-Led Growth (with Wes Bush) | Ep. 29

    👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?....
    Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Wes Bush
    He’s the author of the best-selling book Product-Led Growth and founder of PoductLed.com — a proven system that helps SaaS companies scale their business by focusing on being product first.He’s coached over 300+ SaaS companies and generated over $1B in self-serve revenue!Some of those companies include giants like Keap and startups like Enzuzo who he helped double their free-to-paid conversion rate in just 6 months.
    And he has a NEW upcoming book coming out in August titled ‘Product Led’ which will teach you how to turn your product into a $100M growth machine without a sales team.
    In this episode, Wes breaks down:
    Implementing a successful product-led growth strategy.How solving beginner problems for users is key to product-led growth.Talking to customers and understanding the market before implementing a product-led growth strategy.Transitioning from a sales-led business to a product-led business.And how sales-led companies can learn from and implement product-led strategies to improve their operations and customer experience, regardless of their current business model.
    Check out Wes on:
    ➤ LinkedIn: https://www.linkedin.com/in/wesbush/
    ➤ Website: https://productled.com/

    Check out SaaS Academy on:
    ➤ [YouTube]    / @saasacademy   | [Instagram] (/ saasacademy ) | [LinkedIn]   / saasacademy   | [Twitter / X](https://x.com/saasacademy) | [Facebook]   / saasacademy   | [Website](a...

    • 1 hr 10 min
    How To Build A Data-Driven Business (with Cedric Chin) | Ep. 28

    How To Build A Data-Driven Business (with Cedric Chin) | Ep. 28

    "If you're asking for swimming advice, you don't go and talk to someone who has never swum before. You go talk to an Olympic swimmer."
    Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Cedric Chin, the genius behind Commoncog.com - an industry leading blog that helps founders accelerate business expertise.
    in this episode, Cedrics breaks down the concept of believability and its importance in decision-making, as well as the process of becoming data-driven in business.

    He also shares his insights on scaling businesses, working with data, and operations. After this episode you should improve your intuitive decision-making and learn how to truly embrace the data-driven decision-making in business.

    00:00 The Importance of Believability in Decision-Making
    06:32 Becoming Data-Driven: Understanding Routine and Exceptional Variation
    13:37 The Amazon Method: Statistical Process Control and WBR
    23:43 Building an Appreciation for Data-Driven Decision-Making
    28:33 Accelerating Revenue Growth and Pursuing Business Outcomes
    29:29 The Transition to Data-Driven Decision-Making
    32:22 The Process Control Worldview
    33:20 Debating Summary Metrics in Business
    57:31 The Role of Data Tools in Operational Excellence
    59:29 The Causal Model of Business Metrics
    01:01:55 The Importance of Knowledge in Business
    01:20:00 Understanding the Growth Loop and Iterative Improvement

    Check out Cedric on:
    ➤ Commoncog: https://commoncog.com/
    ➤ Twitter: https://x.com/ejames_c
    ➤ LinkedIn: https://www.linkedin.com/in/cedchin/

    👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?....

    Check out SaaS Academy on:
    ➤ [YouTube]( / @saasacademy ) | [Instagram]( / saasacademy ) | [LinkedIn]( / saasacademy ) | [Twitter / X](https://x.com/saasacademy) | [Facebook]( / saasacademy ) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast...) | [Spotify](https://open.spotify.com/show/05gCHHh...)

    ➤ Follow Matt Verlaque on: [Instagram]( / mattverlaque ) | [LinkedIn]( / matt-verlaque )
    ➤ Follow Johnny Page on: [Instagram]( / johnnypage13 ) | [LinkedIn]( / johnnypage )

    • 1 hr 27 min
    The Power of Deceleration: How to Create Clarity As A High Performer (with Steve Schlafman) | Ep. 27

    The Power of Deceleration: How to Create Clarity As A High Performer (with Steve Schlafman) | Ep. 27

    “Who are you beyond your professional identity?”
    Join Johnny (@johnnypage13) and Matt (@mattverlaque) as they sit down with Steve Schlafman, a former VC who traded the boardroom for the coaching couch. Steve now guides high-achievers, especially founders, through major life pivots and career crossroads.
    In this episode, Steve opens up about his own winding path from venture capitalist to life coach, sharing the "aha" moment that sparked his career shift. He goes deep into the fascinating world of "founders in transition," revealing the unique hurdles and unexpected opportunities that emerge when driven individuals decide to hit the brakes
    Tune in to hear Steve's unique perspective on the intersection of high performance and intentional living.
    (01:17) - Steve's background
    (04:15) - The concept of "founders in transition"
    (07:50) - Embracing slowing down
    (11:48) - Transitioning concepts that also apply to builders
    (15:19) - Habits of founders behind successful transitions
    (19:31) - The power of internal monologues in high-performing founders
    (27:52) - The eventual necessity of slowing down
    (31:09) - How Steve helps shape new identities for founders
    (37:23) - The connection between a diversified identity and resilience
    (43:53) - Steve's "journey inventory" exercise
    (48:48) - The moment Steve realized his passion for helping founders transition
    (55:39) - Everyone is always going through micro cycles
    (58:23) - The concept of being above the line/below the line
    (01:05:55) - Living the undivided life
    (01:09:44) - The differences between transitioning and deceleration
    (01:16:42) - Building appreciation for deceleration
    (01:21:27) - VC-backed founders and the integrated life
    Check out Steve on:
    ➤ Personal website: https://www.schlaf.co/
    ➤ Downshift: https://www.downshift.me/
    ➤ Twitter: [](https://www.instagram.com/danielpriestley)https://x.com/schlaf
    ➤ LinkedIn: https://www.linkedin.com/in/schlaf/

    The 15 Commitments of Conscious Leadership: A New Paradigm for Sustainable Success - [](https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE)https://www.amazon.com/dp/B00R3MHWUE

    👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?utm_campaign=SAPodcast_2023&utm_source=applespotify&utm_medium=shownotes).

    Check out SaaS Academy on:
    ➤ [YouTube](https://www.youtube.com/@SaaSAcademy) | [Instagram](https://www.instagram.com/saasacademy/) | [LinkedIn](https://www.linkedin.com/company/saasacademy/) | [Twitter / X](https://x.com/saasacademy) | [Facebook](https://www.facebook.com/SaaSAcademy) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast/the-saas-academy-podcast/id1718719323) | [Spotify](https://open.spotify.com/show/05gCHHhhpmDxaFacza6Qpo?si=98bd9025716746c4)

    ➤ Follow Matt Verlaque on: [Instagram](https://www.instagram.com/mattverlaque/) | [LinkedIn](https://www.linkedin.com/in/matt-verlaque/)

    ➤ Follow Johnny Page on: [Instagram](https://www.instagram.com/johnnypage13/) | [LinkedIn](https://www.linkedin.com/in/johnnypage/)

    • 1 hr 26 min
    The Importance of Niching Down in the AI Space (with Maddie Bell) | Ep 26

    The Importance of Niching Down in the AI Space (with Maddie Bell) | Ep 26

    “I just read the best fiction of my life and it was my pitch deck from two years ago.”
    Join Johnny Page (@johnnypage13) and Matt Verlaque (@mattverlaque) on a new episode of the SaaS Academy Podcast as they sit down with Maddie Bell, CEO of Scheduler.ai. Maddie's journey from Procter & Gamble to co-founding a thriving startup is packed with valuable lessons for aspiring entrepreneurs.

    Discover how Maddie and her husband successfully balance the challenges of building a company while raising a family. Learn how they've leveraged AI to streamline scheduling and cater to a niche market, proving that technology and personal life can coexist harmoniously.

    Maddie opens up about the risks and rewards of leaving a stable job to pursue her passion, sharing her experiences from fundraising rounds and the valuable lessons she's learned along the way.

    But it's not just about the tech – Maddie delves into the importance of aligning AI with the core principles of customer connection and business growth. This episode is a must-listen for anyone interested in the intersection of AI, entrepreneurship, and achieving a fulfilling work-life balance

    (05:40) - Maddie Bell's backstory
    (6:34) - Winning two Hackathons (Slack and Square)
    (10:32) - Unexpected expansion through 'niching down'
    (13:26) - De-risking and setting timelines to go all-in
    (21:35) - Expectations before leaving Procter & Gamble and feelings after the fact
    (24:30) - Fundraising rounds before and after the change of focus
    (26:50) - To patent or not to patent (ROI considerations)
    (31:26) - The right and wrong ways to leverage AI
    (35:20) - The entry point to start using AI
    (37:10) - The three phases of AI (including the two we've seen so far)
    (42:45) - Scheduler AI competing with basic ChatGPT wrapped tooling
    (47:48) - Intimately understanding the jobs to be done for your customer
    (51:40) - The rhythms and habits of Maddie and her co-founder Mike Bell
    (55:18) - Maddie's thoughts on 'founders are the ceilings of growth'
    (57:15) - The value of coaching
    (1:01:48) - "You were digging for oil and you were close but you stopped."
    (1:07:30) - What Maddie wants to be remembered for



    Check out Maddie’s LinkedIn and her website:
    ➤ [LinkedIn] (https://www.linkedin.com/in/maddiebell)
    ➤ [Website] (https://www.scheduler.ai/)

    👉🏻 Want a 3-step action plan to help scale your SaaS? [Book a FREE growth session](https://www.saasacademy.com/scalenow?utm_campaign=SAPodcast_2023&utm_source=applespotify&utm_medium=shownotes).

    Check out SaaS Academy on:

    ➤ [YouTube](https://www.youtube.com/@SaaSAcademy) | [Instagram](https://www.instagram.com/saasacademy/) | [LinkedIn](https://www.linkedin.com/company/saasacademy/) | [Twitter / X](https://x.com/saasacademy) | [Facebook](https://www.facebook.com/SaaSAcademy) | [Website](https://www.saasacademy.com/) | [Apple](https://podcasts.apple.com/ph/podcast/the-saas-academy-podcast/id1718719323) | [Spotify](https://open.spotify.com/show/05gCHHhhpmDxaFacza6Qpo?si=98bd9025716746c4)

    ➤ Follow Matt Verlaque on: [Instagram](https://www.instagram.com/mattverlaque/) | [LinkedIn](https://www.linkedin.com/in/matt-verlaque/)

    ➤ Follow Johnny Page on: [Instagram](https://www.instagram.com/johnnypage13/) | [LinkedIn](https://www.linkedin.com/in/johnnypage/)

    • 1 hr 7 min

Customer Reviews

5.0 out of 5
10 Ratings

10 Ratings

ScottHerringLA ,

SaaS Must Have

I’ve been following along the Dan Martell path for about a year. Dan’s two best assets have put together a must-listen podcast here. It’s engaging, entertaining, and informative. I love the link of each episode because it fits into my day without a big ask. I never miss an episode.

Jonathan Estes ,

New Year. New Habit. New Podcast.

Make it your habit to listen to this podcast. The podcast hosts deliver content based on extensive experience and transparent communication. You don’t have to be a SaaS Founder to gain from this podcast. Want to be a better leader? Listen. Want to recruit talent with a clear process? Listen. Want to find a company to truly love working for? Listen.

SParkhotyuk ,

Gold mine for every SaaS founder!!

Must listen to podcast if you’re a SaaS founder, leader, team member… the amount of knowledge and experience Johnny and Matt bring to the table and share is incredible. Save yourself the headache and learn from them, level up yourself, your team and your company.

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