36 episodes

Delivering best practices, news and leadership strategies for association professionals.

Episodes are published monthly.

Interested in being a guest? Don't want to be a guest, but want to hear about a certain topic? Email us at associationadviser@nayloronline.com!

The Association Adviser Podcast is sponsored by Naylor Association Solutions. Learn about our resources for improved member engagement and non-dues revenue at www.naylor.com.

The Association Adviser Podcas‪t‬ Association Adviser

    • Business
    • 5.0 • 4 Ratings

Delivering best practices, news and leadership strategies for association professionals.

Episodes are published monthly.

Interested in being a guest? Don't want to be a guest, but want to hear about a certain topic? Email us at associationadviser@nayloronline.com!

The Association Adviser Podcast is sponsored by Naylor Association Solutions. Learn about our resources for improved member engagement and non-dues revenue at www.naylor.com.

    Create Steak and Sizzle for Your Virtual Sponsorships

    Create Steak and Sizzle for Your Virtual Sponsorships

    We're almost one year into the COVID-19 pandemic in North America, and virtual events - or at least hybrid events with both in-person and virtual components - are here to stay. One aspect of virtual event production that's essential to do well is meaningful sponsorships that encourage exhibitors to continue their financial support of the association. But how do you connect your sponsors with attendees when they're separated by two screens and a WiFi range? What benefits do you offer when you can't guarantee a certain amount of foot traffic past their booth? 



    Tobias Schremmer, director of sponsorships for Digital Summit, shares how he and his team have created virtual sponsorship packages that contain the "steak" - the attendee interactions and information that sponsors and exhibitors want - plus some "sizzle," or extras you should throw in to make sponsorship with your particular association worth continuing during this period of remote gatherings. In this episode, hear what they've learned about offering a meaningful virtual sponsor program that still leaves exhibitors satisfied with their ROI.



    Thanks to our sponsor, Naylor Association Solutions!

    • 32 min
    How to Write a Marketing and Communications Plan

    How to Write a Marketing and Communications Plan

    It's planning season for most associations - the time of year when we take a long-term view of how far we've come and where we'd like our work to take us in the new year. For many association marketing teams, it's time to draw up a communications and marketing plan. Rachel Clemens, chief marketing officer, and Nicole Araujo, client engagement director, both of Mighty Citizen, join us for a discussion about creating a comprehensive communications plan that covers all your bases AND wins over your leadership team.  



    Rachel and Nicole have come up with a five-part communications plan template that will help you write out everything you need to consider for a stellar communications program next year.  We also discuss how to gain acceptance of the plan among your organization's leadership, including how to get approval for ideas you've never tried before. 



    We wrap up with thoughts about how often you and your team should check in with your plan to ensure you're still on track, and what to do when things go off the rails as they did spectacularly in 2020. 



    This episode will help to anyone listening who is new to strategic communication planning or is looking for a refresher about best practices for creating a comprehensive marketing plan. 



    Find Mighty Citizen's five-part communications plan template here. 



    Thanks to our podcast sponsor, Naylor Association Solutions!

    • 47 min
    The Association Reinvention Mandate

    The Association Reinvention Mandate

    Our guest this episode is Jeff De Cagna, FRSA, FASAE, a leader and contrarian thinker in the association community. He talks with us today about the need for associations to reinvent themselves in the leadership and stewardship roles they were meant to fulfill. 2020 has been a year of uncertainty, protests, political upheaval and refocusing of all kinds of priorities. It's past time associations take a hard look at what their priorities are, and adjust accordingly. 



    Jeff explains that many associations have spent the last 20 years falling into what he calls "the relevance fallacy," or the idea that being relevant to as many stakeholders as possible is the ultimate goal. But relevance has caused association leaders to become more self-serving, and less focused on who they really need to be serving: their members, supporters, and their professional and geographical communities at large. 



    He goes further to say that going forward, associations must show a willingness to be uncomfortable as we transition to a way of doing business that's more sustainable and profitable. Reinventing associations in this image of stewardship will involve hard choices and the courage to take some self-sacrificing actions, but associations' very existence is at stake. If you've been thinking your association needs to regroup as we head into a new year, this episode is for you. 



    Read Part I and Part II of Jeff's article series, The Reinvention Mandate. 



    Thank you to our sponsor, Naylor Association Solutions. Naylor is devoted to building stronger associations. Learn how at www.naylor.com.  



    Want to be a guest on The Association Adviser Podcast? Have an idea for an episode topic? Email Kelly Clark, kclark@naylor.com.

    • 44 min
    How to Take Care of Your Virtual Event Participants

    How to Take Care of Your Virtual Event Participants

    Before 2020, Zoom meetings were somewhat of a novelty. But since March of this year, almost everyone has become familiar with — and become fatigued from — virtual meetings. Now, associations are having to step up their online meeting game to keep members engaged and excited about their involvement from home.

    And that's when Lindsay Gross and Kate Pojeta step in. Lindsay is the director of facilitation services and Kate is director of meetings and technology for Event Garde, a trendsetting professional development consulting firm that helps associations and nonprofits pushes the boundaries of what’s normal and expected to facilitate lifelong learning. On this episode, they share with us how Event Garde is helping associations support their boards and members through strategic, engaging online meetings.

    We talk through specific strategies their team uses for preparing for a remote meeting, and how running a remote meeting differs from in-person. Lindsay and Kate take a holistic approach to online meeting facilitation that emphasizes taking care of participants as much as it emphasizes acheiving the meeting's goals. It's a great lens through which to view virtual event planning and management, especially in a year that has been so heavy. In addition, they address managing everyone's expectations for what constitutes a successful virtual meeting, and how to make the most of engaging with others online. Kate and Lindsay teach us how to tap into unexplored possibilities to make your next virtual strategy session, board meeting, or full-blown annual conference a success.

    Event Garde has teamed up with Ricochet Advice to publish The Complete Guide to Virtual Event Creation, a tool to help with the conceptual preparation and detailed planning that virtual events require. Producing a virtual event is difficult, and those with years of experience can anticipate and resolve all the challenges associations face. But if you're new to virtual events, this virtual event guide, with its 147-point checklist and structures, should help you avoid the more common mistakes and put on an engaging event from which your attendees will benefit. Download The Complete Guide to Virtual Event Creation for free today. We cannot recommend this virtual event guide from our trusted content partners, Event Garde and Ricochet, enough!

    Want to guest star on The Association Adviser Podcast? Want to submit an idea for an episode? Email Kelly Clark, kclark@naylor.com. Submissions are always welcome!

    • 42 min
    Take the Shame Out of Your Career Changing Game with Nicolle Merrill

    Take the Shame Out of Your Career Changing Game with Nicolle Merrill

    How many times have you daydreamed about ditching your current job and doing something totally different? Nicolle Merrill wants you to know: A career change, whether voluntary or involuntary, is nothing to be afraid or ashamed of. She's a writer, speaker, and experienced career coach who is passionate about teaching professionals of all ages and experiences how to go after your dream job. Her book, Punch Doubt in the Face: How to Upskill, Change Careers, and Beat the Robots, translates the hype about robots taking all the jobs into a guide that helps professionals understand how to keep their skill set relevant and their mind engaged in their work.
    We talk with Nicolle about common themes she hears from workers of all ages. Things like, "I don't know what I want to do for the rest of my life," or "I want to change careers - but I don't want to go back to school." She walks us through her approach to overcoming these mental obstacles, and how to map your interests to your career path. After listening, you'll be motivated to take the necessary steps toward achieving your dream job while taking advantage of every career opportunity out there.
    Read more about Nicolle and her career changing work at her website, nicollemerrill.com. Her book, Punch Doubt in the Face: How to Upskill, Change Careers and Beat the Robots, is available on Amazon and on her website. 
    Listen to her podcast at  www.50conversations.com.
    Advertise on this podcast, or any of Association Adviser‘s platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.
    Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at kclark@naylor.com. Thanks to our podcast sponsor, Naylor Association Solutions.

    • 40 min
    Insights from the 2020 Association Communications Benchmarking Report

    Insights from the 2020 Association Communications Benchmarking Report

    We're discussing the results of the 2020 Association Communications Benchmarking Report. This report, published by Association Adviser and Naylor Association Solutions, details the challenges and successes association communicators face when producing their member communications. Over the course of nine years, more than 3,000 respondents have taken the survey, representing more than 100 industries. They've given us invaluable insight into how association staffs manage their member communications, how often they publish, in what channels, and to which member groups.
    This year, Association Adviser also added a number of questions specific to the COVID-19 pandemic and how it’s affected associations since the spring. And we've brought Sarah Sain, director of content at Naylor, to explore in more depth what the benchmarking report says about the state of association communications in 2020.
    Sarah Sain, CAE is responsible for the overall strategy, leadership and management of Naylor’s content department. In her nine years with Naylor, Sarah has provided editorial consultation and content strategy for more than 30 associations across an array of industries. Today, she works closely with a select group of Naylor’s association partners to plan, coordinate and produce their print and digital communications. Sarah also serves as writer and managing editor of Association Adviser.
    Sarah delves into the major challenges association communicators report facing in 2020, and six recommendations for meeting those challenges. While the report team does an excellent job every year of offering advice for association communicators, this year's recommendations are going to be so important as associations strive to prove their membership value and retain members through excellent communications.
    Advertise on this podcast, or any of Association Adviser's platforms, and reach thousands of association professionals eager to learn more about the businesses that can help them operate more effectively. Check out our media kit here.
    Suggest a guest or topic for The Association Adviser Podcast by emailing Kelly Clark at kclark@naylor.com. Thanks to our podcast sponsor, Naylor Association Solutions.

    • 37 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Top Podcasts In Business

Listeners Also Subscribed To