The Athlete Brand Advisor Podcast features advice and interviews about athlete branding. Learn how marketing, public relations and broadcasting can build your name, image and likeness. We also have special episodes to talk about recent news, events and anything in the world of sports.
Talking Athlete Trademarks with Attorney Justin Clark
In this episode, we’re talking about athlete branding and specificlaly athlete trademarks. There are some really important things that athletes should do to protect their rights as an athlete for their name, image and likeness.
Why athletes who write a book have a stronger athlete brand, featuring author Dan Good
How writing a book can help build your athlete brand and lead to NIL opportunities.
NIL opportunities and education for student athletes, featuring Dr. Eric J. Simeon
Learn how education is the key for athletes who want to secure NIL deals and partnerships.
NIL Legal Questions Answered by Sports and Business Attorney Joshua Frieser
This episode is packed with legal information about name, image and likeness opportunities for high school, college and pro athletes.
What athletes can learn from sports broadcasters
In this episode, Greg Glynn talks with fellow hockey play-by-play broadcaster Mike Keeley from the Maine Mariners about a wide range of topics including, tips for athletes who want to build their brand and explore broadcasting as a career.
Michael Keeley has been the Media Relations and Broadcast Manager of the Maine Mariners since the team first began in 2018. He serves as the radio play-by-play announcer for the team in addition to handling most of the PR, communications, and media duties within the organization. Michael has been broadcasting sports for over 10 years, getting started with NCAA DIII hockey in 2009, as a freshman at SUNY Oswego. He received his B.A. in Broadcasting and Mass Communication from Oswego in 2013.
Prior to Maine, Michael spent four years working in the NAHL with the Keystone Ice Miners (Connellsville, PA) and Austin Bruins (Austin, MN) while also covering baseball for the Northwoods League's Rochester Honkers (Rochester, MN), where he was named “Announcer of the Year” in 2017.
What you'll hear from the podcast episode:
How Mike became a broadcaster
What Mike did to practice his play-by-play broadcasting
Why Mike chose SUNY-Oswego
How timing can be everything for a sports broadcaster
Why starting out as a color commentator can be helpful for your broadcasting career
Greg and Mike share a valuable lesson for aspirating broadcasters: to take your shot
How color commentary can help you become a better play-by-play broadcaster
The opportunity for athletes if they are injured to try sports broadcasting
Mike talks about the Mariners Coach’s Show
How to create your own play-by-play style
How networking as a broadcaster can help advance your career
How players can grow their athlete brand by getting to know the broadcaster
Why having and athlete profile can be a huge benefit for your future career
Why athletes in the ECHL should be thinking about building their brand to get a pro contract
Connect with Mike Keeley:
Twitter: @keeleymike (twitter)
Maine Mariners website
Mentioned in the podcast:
Paratriathlon athlete Steve Lovelace shares his inspirational athlete story
In this episode, we’re talking about the incredible athlete story of Steve Lovelace and what it takes to overcome incredible adversity and injury to become a paratriathlon pioneer.
In 1982, Steve was a healthy athletic college freshman ready to make my mark on the world. Little did he know that shortly after his fist year of college he would be involved in a near death accident that left him paralyzed below the waist.