The Automotive Leaders Podcast Jan Griffiths

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In this episode of the Automotive Leaders Podcast, Jan Griffiths welcomes Hadi Awada, President of Axalta Mobility Coatings. Known for his exceptional leadership and dedication to fostering a positive work culture, Hadi dives into his unique approach to leading with people and culture at the forefront.
Hadi starts with his journey; he recounts his decision to leave the draining environment of a demanding corporate job. He then joined a $20 million startup, only to return to the corporate world with a new perspective and mission to change corporate culture from within.
Hadi explains his role in keeping his team cohesive and operating smoothly. By fostering trust and maintaining a no-politics policy, he ensures that his team remains focused on their collective goals and stays out of the weeds.
They discuss what makes a high-performance team: psychological safety and positive conflict, setting the stage for a discussion on fostering a healthy and creative work environment. Hadi points out that creativity thrives in an environment where fun and positive competition are encouraged, leading to a motivated and innovative team.
Respect is central to Hadi's leadership approach. He believes in being firm but fair without resorting to disrespect. Hadi explains that true accountability involves anticipation and initiative—rewarding those who foresee and prevent problems rather than assigning blame when things go wrong. When issues arise, he looks at the systems and processes, not individuals, to find solutions and improve.
Hadi points to transparency as a key leadership trait. He says transparency doesn't mean breaching confidentiality but being genuine and open with your team. He believes that when leaders show their true selves, they encourage others to do the same, fostering a culture free of fear and politics.
Going personal, they explore Hadi's interests, such as his favorite binge-worthy shows, passion for music, and morning routine, which keep him grounded and effective as a leader.
Themes discussed in this episode:
Why automotive leaders should prioritize culture and peopleThe positive impact of staying authentic in all aspects of lifeHow to foster a creative and collaborative environment for your companyThe importance of transparency in automotive leadershipThe impact of positive conflict and enjoyable competitionNurturing a culture of respect and promoting proactive accountabilityUnderstanding Hadi’s approach to transforming workplace culture
Featured Guest: Hadi Awada
What he does: Hadi Awada is the President of Global Mobility Coatings at Axalta. He leads Axalta’s Mobility Coatings business, supporting the evolving coatings needs of established and emerging automotive and commercial vehicle OEMs, fleet owners, and shared mobility providers. Hadi was previously President of Faurecia Clean Mobility – North America, where he also served as a member of Faurecia’s North American Board of Management and President of Faurecia Clean Mobility – Asia Pacific, serving on multiple boards with JV partners. He began his career after earning his BA from the University of Toledo, serving

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In this special episode of the Automotive Leaders Podcast, host Jan Griffiths teams up with co-host Carl Anthony, Managing Director and co-founder of Automoblog and AutoVision News, for an in-depth conversation with Alan Amici, the President and CEO of the Center for Automotive Research (CAR).
Since assuming the position at CAR almost two years ago, Alan says the organization has been very active and is making exciting developments to strengthen it further.
"CAR's mission is to inform and advise with the goal of making the automotive industry more viable and sustainable," says Alan. He explains that CAR achieves this mission through a three-pronged approach: conducting research, hosting events, and fostering partnerships with private and public entities.
Discussing the need for a cultural shift in the automotive industry to match its technological advancements, Alan points out the strategies employed by General Motors and Ford to attract new talent. He also underscores the industry's need for more diversity, particularly women in leadership roles, to improve decision-making and better cater to market demands.
Alan emphasizes how the traditional model of making car changes after assembly is changing with over-the-air updates; this allows for continuous improvement and risk-taking in development. He also talks about the increasing global competition, especially from China, and emphasizes the need to focus on speed and adaptability to remain competitive.
The episode concludes with a look at the upcoming Management Briefing Seminar (MBS) conference in Traverse City, Michigan. Be sure to listen to the very end when Alan shares the names of their visionary guests and the new content they prepared for CAR's main event!
Themes discussed in this episode:
Why we need to adapt culturally to support innovations such as software-defined vehicles and the development of electric vehiclesUnderstanding CAR’s role in the global automotive industryThe need to increase the representation of women in engineering and leadership roles to achieve workforce diversityUnderstanding the importance of speed and adaptability in maintaining competitiveness amidst increasing global competitionHow automakers are increasingly bringing software development capabilities in-house and the challenges they face in developing these competenciesThe challenges and the requirements for transitioning from internal combustion engines to electric vehiclesWhat you can anticipate from the upcoming CAR-MBS and why you should attend
Co-host: Carl Anthony
What he does: Carl Anthony is the Managing Editor and Co-Founder of Automoblog and AutoVision News. He also hosts AutoVision News Radio and AutoSens Insights. Carl is a regular contributor on MotorMouth Radio on WHPC 90.3 FM and an active member of the Automotive Women's Alliance Foundation, supporting its mission to empower women in the automotive and mobility industries. He has collaborated with top automotive brands like Escort Radar, Cobra Electronics, Real Truck, and Meguiar's as a respected ambassador. Carl's previous roles include dealership and new vehicle launch...

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In this episode of the Automotive Leaders Podcast, host Jan Griffiths interviews Cory Hohs, the CEO and co-founder of HAAS Alert. Cory takes us through the fascinating journey of HAAS Alert, a company dedicated to revolutionizing roadway safety through connected vehicle technology and V2X (vehicle-to-everything) communication.
Cory shares his leadership philosophy, emphasizing the importance of trust and rallying his team around a shared mission. At HAAS Alert, that mission is clear and compelling: ensuring everyone gets home safely. He recounts the personal incident that inspired HAAS Alert—a near-collision with an ambulance—and the realization that vehicle-to-vehicle communication technology was overdue.
Cory underscores the significance of being mission-driven throughout the discussion. He said that HAAS Alert is not just a tech company but a safety company first. This focus on safety over technology for its own sake has been crucial in motivating his team and the broader market.
Cory highlights HAAS Alert's successful partnership with Stellantis. He praises Stellantis for its innovative mindset and willingness to adapt HAAS Alert's technology quickly, bypassing the usual bureaucratic obstacles that can slow down such integrations. This partnership exemplifies how forward-thinking OEMs can successfully work with startups to enhance vehicle safety.
The episode shows how different tech startups and traditional automotive companies are. suggesting that legacy companies can learn much from startups' agile, mission-focused approach. Cory's insights offer a refreshing perspective on leadership and innovation in the auto industry, making this episode a must-listen for anyone interested in the future of automotive technology and safety.
Themes discussed in this episode:
Leadership style of a tech startup CEO and co-founderCory’s views on building trust and focusing on a mission rather than just selling techHAAS Alert’s passion for saving lives through innovative tech solutionsRevolutionizing roadway safety through connected vehicle technologyHow a personal near-miss with an ambulance inspired Cory to create HAAS AlertEffective strategies for tech startups to collaborate with major automotive manufacturersThe story of a seamless integration with Stellantis showcases what’s possible when an OEM embraces innovation
Featured Guest: Cory James Hohs
What he does: Cory is the CEO and co-founder of HAAS Alert, a company dedicated to saving lives through connected vehicle safety and smart infrastructure solutions. He focuses on collision prevention technology for first responders and government fleets, ensuring safer roads with real-time alerts integrated into automotive systems. Cory's background includes over a decade in engineering and product management, with significant contributions to connected and autonomous vehicles. His leadership has positioned HAAS Alert as a key player in enhancing roadway safety, delivering nearly one billion alerts across over 240 cities and private fleets, including police, fire, EMS, and more.
On leadership: “To be a leader within an organization, especially at a startup where you're asking people to do more, you're asking people to strive further, asking them to do things...

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In this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the changing dynamics between traditional automotive companies and tech startups, featuring guest Ted Serbinski, a pioneering figure in Detroit's startup ecosystem.
Ted opens up about his journey, shaped by a military upbringing and a rebellious spirit. He recounts his move to Detroit in 2011, where he played a crucial role in establishing Detroit Techstars and building a collaborative environment among automotive giants and tech startups.
Offering advice to tier-one suppliers struggling to engage with startups, Ted highlights the importance of patience and a long-term vision. He notes that innovation takes time, and results aren't immediate. He advises against the tendency to reorganize frequently, which can disrupt the growth of innovative ideas.
When asked about the most vital trait for automotive industry leaders, Ted emphasizes trustworthiness. He believes building authentic relationships is crucial for long-term collaboration and success in the startup world.
Ted introduces his current venture, HAAS Alert, a startup in the connected vehicle space. The company, founded in 2015, aims to enhance road safety by sending digital alerts from emergency vehicles to nearby drivers. Ted shares the story of HAAS Alert's inception and its journey to becoming a production-ready solution in the automotive industry.
Reflecting on the visionary approach of leaders like Dan Gilbert, who believed in Detroit's potential even during its downturn, Ted emphasizes the importance of believing in and trusting the innovation process rather than relying solely on measurable metrics.
Ted's passion for innovation and deep understanding of the startup and automotive world make his insights important for anyone looking to thrive at this intersection.
Themes discussed in this episode:
Bridging the gap between startup culture and traditional automotive practicesFostering trust and long-term vision for successful collaborations between startups and established companiesStrategies for tier-one suppliers to connect with startupsThe evolution and growth of Detroit's tech scene, particularly through initiatives like Techstars and the impact of community and collaboration in driving progressThe pivotal role of trust in successful leadership and partnershipsNavigating the differences and intersections between corporate and startup environmentsIntegrating innovative startup technology within traditional automotive frameworksEmbracing continuous learning and a growth mindset to tackle the challenges of the startup ecosystem and innovation.
Featured: Ted Serbinski 
What he does: Ted Serbinski is a tech entrepreneur and venture capitalist dedicated to investing in founders who are shaping the future of transportation. Currently, he serves as the Chief of Staff & Detroit General Manager of HAAS Alert, a company focused on advancing automotive safety through real-time alerts. After relocating from San Francisco to Detroit in 2011, Ted played a crucial role in catalyzing the Detroit startup scene. His work has significantly influenced Detroit's tech scene, earning him multiple recognitions for his contributions to economic growth and innovation.
On leadership: “As a leader, I think of...

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In this episode of the Automotive Leaders Podcast, host Jan Griffiths dives into the findings of the 24th Annual North American Automotive OEM and Supplier Working Relations Index (WRI) with guests Dave Andrea of Plante Moran, who led the study, and Sig Huber, Chief Commercial Officer for ELM Analytics.
Dave starts by giving a macro-level overview of the industry's recent challenges, from electrification and new market competitors to supply chain disruptions and cost inflation. Despite these hurdles, Toyota, Nissan, Honda, and General Motors have emerged as top performers in the WRI. Toyota, in particular, saw another significant 30-point increase, reflecting their strong culture of continuous improvement and respect for people, known as The Toyota Way.
They discuss General Motors, which has shown steady improvement despite leadership changes. Dave credits the company’s progress to the consistent focus on supplier relations by successive Vice Presidents of Purchasing. Sig emphasizes that GM's efforts under leaders like Steve Kiefer have embedded supplier relationship management deeply into the company’s culture.
Jan and Dave then address the decline in Ford’s ratings, attributing it to organizational challenges and a more command-and-control purchasing style. Sig warns that Ford’s recent UAW negotiations and slower-than-expected EV adoption rates add to their struggles.
On a brighter note, Stellantis shows signs of improvement under Marlo Vitous’s leadership despite a rocky past with supplier relations. However, Jan questions how much Stellantis's top executives value the WRI.
In their closing comments, Dave and Sig reflect on the industry's future and the need for change. Dave emphasizes adapting business practices to navigate uncertain technology trends and regulatory issues. Sig highlights the industry's resilience, stressing that collaboration and trust with suppliers are crucial for overcoming challenges.
Themes discussed in this episode:
Understanding the significance of the Automotive OEM-Supplier Working Relations Index (WRI) Study as a tool for assessing industry performance and supplier relationsAddressing electrification, supply chain disruptions, and cost inflation and their impact on OEM-supplier relationshipAnalyzing the cultural and organizational elements that contribute to Toyota's enduring success, including continuous improvement, respect for people, and long-term relationship-buildingThe influence of leadership changes, such as Vice Presidents of Purchasing, on supplier relations and organizational performanceFord's decline in WRI scores and the organizational issues contributing to challenges in supplier relations and performanceThe role of effective communication in fostering strong relationships between OEMs and suppliers.The importance of trust and collaboration between OEMs and suppliers in navigating future challenges.

Featured guest: Dave Andrea
What he does: Dave Andrea leads the a href="https://www.plantemoran.com/"...

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In this episode, Jan Griffiths announces she is taking a well-deserved break to head back to her homeland, Wales. She reflects on this year, filled with unexpected achievements like becoming an author and launching AutoCulture 2.0. Amidst the highs of success, Jan opens up about the inevitable crash that followed, shedding light on the less glamorous side of achievement.
Despite the challenges, the overwhelming support for her book on social media and its rapid rise to the top of Amazon's charts in the leadership category left Jan grateful for the dialogue it sparked on culture change in the automotive industry.
With the audiobook and Kindle versions released and the paperback version still available, Jan eagerly invites feedback from listeners, encouraging them to engage in conversations with their teams about the book's insights. She shares her email, jan@gravitasdetroit.com, welcoming thoughts and questions.
For now, Jan invites listeners to tune in to another podcast she co-hosts and produces, Auto Supply Chain Prophets, where recent guest Shiv Taylor, VP of Enterprise Technology at Volta Trucks, shares valuable insights on the company's revival after facing bankruptcy.
Themes discussed in this episode:
The importance of taking breaks to recharge and reflect on both personal and professional aspects of lifeEmbracing both the highs and lows of achievementFostering dialogue and community engagement around topics like culture and leadershipThe value of learning from experiences, both positive and challenging, for personal and professional growth
Your Host
Jan Griffiths is the architect of cultural change in the automotive industry. As the President & Founder of Gravitas Detroit, Jan brings a wealth of expertise and a passion for transforming company cultures. Additionally, she is the host of the Automotive Leaders Podcast, where she shares insightful conversations with industry visionaries. Jan is also the author of AutoCulture 2.0, a groundbreaking book that challenges the traditional leadership model prevalent in the automotive world. With her extensive experience and commitment to fostering positive change, Jan is at the forefront of revolutionizing the automotive landscape. Reach out to her at Jan@gravitasdetroit.com
Mentioned in this episode:
Listen to the AutoCulture 2.0 Book Launch speech.Grab a copy of AutoCulture 2.0: Leading with GravitasVolta Truck's Electrifying Comeback to EV Business
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