48 episodes

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.

(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

The B2B Mix Show Stacy Jackson | Alanna Jackson

    • Business
    • 5.0, 5 Ratings

Welcome to The B2B Mix Show. We're focused on digital marketing and sales topics to help you elevate your B2B brand.

(Psst . . . in older episodes of Season 1, we called ourselves The Marketing Mix.)

    Social Media in the C-Suite

    Social Media in the C-Suite

    Executives, are you still not active on social media? Marketers, are you frustrated that your C-Suite isn't helping support the brand on social? Then this episode is for you.

    In this episode, we speak with Brandon Lee, the Founder & CEO of Yip Yip, Inc., and FunnelAmplified. He’s a serial business builder who specializes in creating companies that help businesses increase revenues through personalized communication systems.  Brandon developed and continues to use a framework called Liked; Trusted & Remembered to help companies and professional service providers grow their business by starting new relationships and nurturing existing relationships.

    Brandon shares his experience and insights with us to talk about how and why C-level executives should be embracing social media.

    Want to connect with Brandon online? Reach him on LinkedIn or via FunnelAmplified or Yip Yip.

    __

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 43 min
    Employee Engagement through Adversity

    Employee Engagement through Adversity

    In this episode, we're talking about employee engagement during times of adversity -- and let's face it, we've all been dealing with a touch of adversity lately with the COVID-19 pandemic upending things on both personal and professional levels. With all this uncertainty, employee engagement can be a bit precarious. When people aren't engaged, productivity lags, and sales and marketing efforts can suffer.

    Thankfully, we've got Jacqueline Throop-Robinson joining us to discuss how to manage employee engagement through adversity. Jacqueline, the founder of Spark Engagement, Inc., has a 30-year career focused on uplifting leaders and inspiring passionate engagement at all levels of an organization. As a best-selling author of Fire Up Your Team: 50 Ways for Leaders to Connect, Collaborate and Create with their Teams, Jacqueline strives to create cultures of passion, productivity, and performance.

    During our conversation with Jacqueline, we cover:


    Employee engagement levels -- before and during the pandemic
    Employee engagement as part of disaster preparedness planning
    Managing teams and morale during times of uncertainty
    Applying "lessons learned" during the COVID-19 pandemic to future periods of adversity
    and more

    Want to connect with Jacqueline online?


    Website: www.sparkengagementindex.com
    LinkedIn: www.linkedin.com/in/jacquelinethroop-robinson/

    --

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 33 min
    A Conversation about Crisis Marketing

    A Conversation about Crisis Marketing

    Jeremy Miller of Sticky Branding joins us to talk about crisis marketing during the COVID-19 pandemic. Jeremy has three critical questions business owners and marketers should be asking themselves. We cover these questions and more during our conversation.

    Want to connect with Jeremy online? Catch him at any of the following sites:


    stickybranding.com 
    LinkedIn 
    Twitter

    --

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 33 min
    Your Way to a Successful Blogging Strategy

    Your Way to a Successful Blogging Strategy

    In this episode, we're having a conversation about blogging. Alanna interviews Stacy to get down to the nitty gritty of what makes a successful blog. Stacy is a top-notch writer and has all the tips and tricks you need to know for blogging. The information shared in this episode should be useful to new and seasoned blog writers. 

    Here's what Stacy discusses:


    Benefits of blogging
    How to identify a topic
    Types of blogs to write
    The use of external resources
    Things to be cognizant of when writing
    Blogging SEO tips
    Tools to use in blogging


    --

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 44 min
    Encouraging Young Women in B2B SaaS Marketing

    Encouraging Young Women in B2B SaaS Marketing

    In this episode, we're talking with Liz Duff about encouraging young women who are entering careers in B2B SaaS marketing. Liz is a public relations and content marketing specialist at SalesRight, as well as a Tedx speaker.

    Here's what Liz discusses with us:


    Young women and fearless goal setting and pursuit of those goals
    Pursuing speaking opportunities
    Imposter syndrome
    How seasoned professionals can support young women in their careers
    Why this isn't a typo: womxn

    Want to get in touch with Liz? Connect with her on LinkedIn.

    --

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 40 min
    Managing a Team That's Suddenly Working from Home

    Managing a Team That's Suddenly Working from Home

    Life, both personal and professional, has changed quite a bit in just a week or two, hasn't it? Suddenly, many of us are working from home right now to help "flatten the curve" of coronavirus cases. If this is your first time managing a remote team, then maybe you need a few tips to make things run smoothly.

    David Kreiger of SalesRoads has been operating with a remote workforce since he's company's inception. Regardless of whether you're managing a sales team, a marketing team, or some other group, the advice David shares can help you have a sense of connectivity, collaboration, and productivity during your team's work-from-home stint.

    After you listen to this episode, be sure to check out David's blog post for a full list of the tips and tools he recommends during this episode.

    Want to get in touch with David? You can reach him on LinkedIn or www.salesroads.com.

    --

    About The B2B Mix Show:

    The B2B Mix Show with Alanna Jackson and Stacy Jackson is brought to you by Jackson Marketing. Need help with your B2B online presence? Let's talk!

    Connect with us on social media:

    The B2B Mix Show -- Twitter, Instagram, LinkedIn, Facebook

    Stacy Jackson -- Twitter, LinkedIn

    Alanna Jackson -- Twitter, LinkedIn


    ---

    This episode is sponsored by
    · Anchor: The easiest way to make a podcast. https://anchor.fm/app

    • 39 min

Customer Reviews

5.0 out of 5
5 Ratings

5 Ratings

apepper728 ,

Excellent podcast!!!

Wow! These two know what's going on! Just when I thought marketing may not be as helpful to me, I found myself hooked! These ladies have relevant topics and they're just interesting to listen to.

meaghmL ,

Expert B2B marketing insights with some sisterly banter

I love listening to the B2B Mix Show and hearing tips and best practices from leaders in B2B marketing! Alanna and Stacy are great hosts and make me feel like I'm sitting in the same room with them and their guests. It's fun to hear them play off of one another during their interviews too. The sisterly love is real!

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