3 episodes

This is your go-to spot for real talk with the masterminds of business strategy. It's about sharing stories, insights, and little nuggets of wisdom to help you unlock BIG Growth.

The BIG Strategy Podcast Jeff Eyet

    • Business
    • 5.0 • 9 Ratings

This is your go-to spot for real talk with the masterminds of business strategy. It's about sharing stories, insights, and little nuggets of wisdom to help you unlock BIG Growth.

    E003: Meeting the Moment at Mural with Ward Bullard

    E003: Meeting the Moment at Mural with Ward Bullard

    Drawing upon years of human-centered design expertise, Ward Bullard shares his strategic insights from pivoting a visual collaboration startup, Mural, during the COVID-19 pandemic. Initially focused on large enterprises, the company swiftly adapted to meet the urgent needs of educators transitioning to remote learning. Ward emphasizes the importance of organizational resilience – assembling a top-tier team empowered to pursue customer-centric solutions. Despite being overlooked internally, their impact far outstripped expectations, enabling transformative growth by wowing customers with exceptional support during uncertain times. Ward's approach highlights the value of strategic talent acquisition, autonomy, and an unwavering commitment to delivering innovative solutions that create a better future through purposeful collaboration.

    • 32 min
    E002: Extension vs. Innovation in CPG with Beth Hammond

    E002: Extension vs. Innovation in CPG with Beth Hammond

    This week, we're joined by Beth Hammond, an innovation expert in consumer packaged goods (CPG) who's captured consumer trends to drive line extensions and "out of the can" innovation. Beth breaks down her mindset and process, giving us a candid, behind-the-scenes look at what it takes to get the innovation engine humming in established CPG companies. She's not holding anything back!

    • 25 min
    E001: Brewing Innovation at Peets Coffee with Jess Mitchell

    E001: Brewing Innovation at Peets Coffee with Jess Mitchell

    In this episode, we sit down with Jessica Mitchell, the former Head of Retail Marketing and Director of Innovation at Peet's Coffee. She discusses her experience successfully bringing cold brew coffee to market at Peet's Coffee, specifically 1.) understanding younger consumers and their evolving coffee preferences, 2.) reframing Peet's values from a focus on dark roast to an emphasis on great coffee, and 3.) expanding beyond the traditional coffee shop to point-of-sale locations. In the story of cold brew's journey from insight to launch, she highlights the importance of grounding innovation in consumer needs, building diverse teams, and always being willing to sell your idea.

    • 39 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

onetodisappointthemall ,

Added into my rotation.

I’ve had the great privilege of working with Jeff on organization level design and disruption at a fortune 10 company. He’s a compelling thinker, great storyteller and lives just far enough in the future that I leave our conversations motivated that we can get there and make things better.

Jmac1766 ,

Yup.

Interesting for sure.

Mhill78 ,

More epsidoes please

Easy to listen to Jeff with his vast experience helping businesses unlock new revenue streams. The path to sustained growth is rarely straight and Jeff gets the rich details from his guests. He has had some fantastic guests too. Highly recommend.

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