29 min
The birth of the "portfolio aSaaSin" and the history and future of marketing automation with Anu Shukla, Co founder of Tapjoy and Botco.ai The Bridge
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- Entrepreneurship
Anu Shukla, Co founder and Executive Chairman of Botco.ai, joins the show to talk about:- The keys to finding product market fit as an entrepreneur, and her experience finding product market fit, multiple times, in various market conditions.- Anu's experiences as a pioneer in the marketing automation space, as well as the ups and downs of building on someone else's platform. - Anu's evolution as an entrepreneur from a specialist to a portfolio aSaaSin.
Anu Shukla, Co founder and Executive Chairman of Botco.ai, joins the show to talk about:- The keys to finding product market fit as an entrepreneur, and her experience finding product market fit, multiple times, in various market conditions.- Anu's experiences as a pioneer in the marketing automation space, as well as the ups and downs of building on someone else's platform. - Anu's evolution as an entrepreneur from a specialist to a portfolio aSaaSin.
29 min