59 episodes

Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next?

Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you?

Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads?

Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s keeping you from getting more bookings?

In this podcast, you’ll learn the wedding marketing strategies that really work so your wedding leads know you’re legit, truly understand your value, and won’t even think twice about your rate.

You’ll know what your couples need to hear from you - and how and when to say it! - to make them take action and book with you. And you’ll get tons of ideas and inspiration through step-by-step action plans, conversations with real wedding pros that spark ideas for your own business, and a weekly boost of confidence and encouragement that’s hard to find in the wedding industry.

Hey there! I’m Kate Storey - marketing strategist, writing expert, and co-owner of Book More Brides with my sales expert husband Nick. We’ve seen too many amazing wedding pros struggle to get leads online, feel unsure about how to talk to their couples in a way that makes them want to buy, and worry they’re not looking legit or professional enough to compete.

Well, I have good news: Marketing your wedding business doesn’t have to be complicated, and when you know how to finally put these pieces of the puzzle in place, you’ll stop stressing about how to get the wedding leads you love - and start having your competitors wonder why they’re suddenly hearing YOUR name everywhere!

Whether you’re just getting started, you’re ready to ditch your 9-to-5, or you want to level up your full-time wedding business - if you’re ready to learn the wedding marketing ideas that book more brides and make you more money, this podcast is for you!

Pop in those earbuds and get ready to binge listen your way to a more profitable wedding business!

Learn: bookmorebrides.com

Connect: hello@bookmorebrides.com

Community: bookmorebrides.com/book-more-brides-growth-academy

FB Group: fb.com/groups/BookMoreBridesTribe

Instagram: @bookmorebrides

The Book More Brides Podcast - Wedding Business, Wedding Marketing, Book More Weddings, Wedding Business Mentor, Bridal Busin Kate Storey | Marketing Strategist, Brand Clarity Coach, Messaging Mentor

    • Business
    • 5.0 • 21 Ratings

Do you wish you could make more money in your wedding business, but need someone who can provide simple wedding marketing strategies and just tell you what to do next?

Do you know you can close the couples who come to you, but can’t always get them to book a call and talk to you?

Do you want more of your perfect couples contacting you, and fewer budget brides and dead-end leads?

Do you know you’re great at what you do, but worry you’re not looking professional enough to your couples and it’s keeping you from getting more bookings?

In this podcast, you’ll learn the wedding marketing strategies that really work so your wedding leads know you’re legit, truly understand your value, and won’t even think twice about your rate.

You’ll know what your couples need to hear from you - and how and when to say it! - to make them take action and book with you. And you’ll get tons of ideas and inspiration through step-by-step action plans, conversations with real wedding pros that spark ideas for your own business, and a weekly boost of confidence and encouragement that’s hard to find in the wedding industry.

Hey there! I’m Kate Storey - marketing strategist, writing expert, and co-owner of Book More Brides with my sales expert husband Nick. We’ve seen too many amazing wedding pros struggle to get leads online, feel unsure about how to talk to their couples in a way that makes them want to buy, and worry they’re not looking legit or professional enough to compete.

Well, I have good news: Marketing your wedding business doesn’t have to be complicated, and when you know how to finally put these pieces of the puzzle in place, you’ll stop stressing about how to get the wedding leads you love - and start having your competitors wonder why they’re suddenly hearing YOUR name everywhere!

Whether you’re just getting started, you’re ready to ditch your 9-to-5, or you want to level up your full-time wedding business - if you’re ready to learn the wedding marketing ideas that book more brides and make you more money, this podcast is for you!

Pop in those earbuds and get ready to binge listen your way to a more profitable wedding business!

Learn: bookmorebrides.com

Connect: hello@bookmorebrides.com

Community: bookmorebrides.com/book-more-brides-growth-academy

FB Group: fb.com/groups/BookMoreBridesTribe

Instagram: @bookmorebrides

    059 \\ Can't get wedding leads to see your value? Answer these 3 questions to make it happen faster!

    059 \\ Can't get wedding leads to see your value? Answer these 3 questions to make it happen faster!

    Do you struggle to get wedding leads to see your value?
     
    Are you wondering how to get couples to see why you're better than your competition - and not only better, but even worth spending more than they planned so they can book YOU?
     
    Last week, another one of our Growth Academy students told us how he had booked a couple who said he was more expensive than others - but they wanted HIM, because he had shown them why he was the better choice. 
     
    If you want this for your wedding business - and you want more leads to see your value faster - there are 3 questions you must answer for them...and I'm sharing them in this episode!
     
    Want to fast-track making more money in your wedding business, with a mentor who can just show you what to do next in your wedding business marketing and sales? You need the Growth Academy! Learn more about it here: https://www.bookmorebrides.com/book-more-brides-growth-academy/ 

    • 18 min
    058 \\ What will help you get wedding clients fast: a good-looking website, or words that sell? Here's the truth!

    058 \\ What will help you get wedding clients fast: a good-looking website, or words that sell? Here's the truth!

    It's the business equivalent of the chicken or egg question - which is better to do first: Make your website look good (design), or sound good (writing)?
     
    When it comes down to it, what will convince couples that you are the right wedding pro for them and book with you?
     
    Yes, you do need a good-looking website that will be attractive to your couples...after all, we only have half a second to make a first impression with them!
     
    But if you have to decide where to focus your wedding business marketing first - getting a beautiful website, or having the right words that sell - there's a very good reason why you should start with the words...and it all starts with a sports car. (Listen to the episode and you'll know what I mean!
     
    Learn - > www.bookmorebrides.com/ 
     
    Connect - > hello@bookmorebrides.com 

    Community - > www.facebook.com/groups/bookmorebridescommunity

    • 21 min
    057 \\ How do wedding businesses make money if you hate selling? Here's how to sell CONFIDENTLY when you don't have sales experience!

    057 \\ How do wedding businesses make money if you hate selling? Here's how to sell CONFIDENTLY when you don't have sales experience!

    When it comes to selling in your wedding business, have you found yourself saying any of these things?:
     
    "The selling process it makes me feel so insecure...I hope this feeling will leave me soon!"
    "I have no background in selling, so it is SO alien to me."
    "The struggle is real with sales & networking when you're an introvert with impostor syndrome!"
     
    These are real quotes from real wedding pros...and they're more common than you might think. (You're not the only one!)
     
    Most of us don't have sales experience; or, if we do, we kind of sucked at it and decided we're not good at it - which means that, when it comes time to offer the sale to a lead, we probably start sweating and stammering and sounding super not-confident about the whole thing.
     
    Doesn't exactly make a lead want to jump to sign a contract, does it? 
     
    The uncomfortable truth is that we NEED to be good at selling in order to grow our wedding business or finally make it our full-time job...but how?
     
    In today's episode, I'm sharing tips to go from feeling like a pushy salesperson to feeling totally comfortable offering the right packages to your leads. You can do this, and I'm going to show you how!
     
    **Want to really push past hating sales and maybe even get excited to offer the sale to your wedding leads? Book a free consultation call with us - we'll give you some actionable tips and a clear path to wedding business growth! 
     
    Learn - > www.bookmorebrides.com/ 
     
    Connect - > hello@bookmorebrides.com 

    Community - > www.facebook.com/groups/bookmorebridescommunity

    • 26 min
    056 \\ Make your wedding business stand out from the competition! 3 must-know wedding marketing tips to increase bookings

    056 \\ Make your wedding business stand out from the competition! 3 must-know wedding marketing tips to increase bookings

    Are you stressed out about how to make your wedding business stand out from your competition?
     
    Do you feel like it's nearly impossible to get couples to see your value in a crowded market?
     
    Or do you think the only way to get ahead is to offer something (or a style) that is TOTALLY NEW AND UNIQUE from anything anyone has seen before?
     
    So many wedding pros struggle with this...and a lot of times, it's what drives them out of business - because they don't know how to get couples to see why they're the must-have wedding pro in their area.
     
    Today, I'm sharing 3 must-know wedding marketing tips to increase bookings, stand out from the competition, and feel totally ready to stake your claim in your local area that YOU are the wedding pro that they absolutely have to have! 
     
    And if you're willing to put these into action, you WILL stand out from your competition - because, while you might look like a lot of other wedding pros in your area, these 3 tactics will make wedding leads sit up and take notice. 
     
    It's time to elevate you above everyone else...fast! Let's do this!
     
    Learn - > www.bookmorebrides.com/ 
     
    Connect - > hello@bookmorebrides.com 

    Community - > www.facebook.com/groups/bookmorebridescommunity

    • 27 min
    055 \\ Do couples say you're "too expensive"? Here's how to market to brides who won't care about the cost!

    055 \\ Do couples say you're "too expensive"? Here's how to market to brides who won't care about the cost!

    Are you getting the "wow, you're so expensive / out of my budget" response from your couples more than you'd like?
     
    This is the WORST to hear, because it pretty much confirms one of our biggest fears as a wedding pro: We're charging too much, and no one wants to hire us because we're too expensive - so we better reduce our rates. Right? 
     
    WRONG!!
     
    There are some very understandable reasons why your leads think you're too expensive - and what it all boils down to are these two things:
    Couples have no idea what things cost for a wedding, so everything seems too expensive; and
    They don't understand your value yet.
     
    The good news is, these are very fixable problems! In today's episode, I'm sharing with you how to respond when you get the "you're too expensive / out of my budget" line from leads, so you can feel more confident responding (and closing them) when you hear it...without reducing your rates!
     
    Learn - > www.bookmorebrides.com/ 
     
    Connect - > hello@bookmorebrides.com 

    Community - > www.facebook.com/groups/bookmorebridescommunity

    • 24 min
    054 \\ MOB mentality: How to market to brides when your client is really the parents!

    054 \\ MOB mentality: How to market to brides when your client is really the parents!

    You've probably heard me say before that our couples have to be the focus of our wedding business marketing, not us...but what if there's someone else we're not considering in our messaging?
     
    What if there's someone else we should be speaking to, and making sure they're seeing what they need to see and hearing what they need to hear?
     
    I'm talking about the PARENTS of your couples - the mother of the bride (MOB), father of the bride, future mother in law...anyone who will be encouraging (or DISCOURAGING) your couples to hire you! 
     
    If you've ever heard your leads say, "I need to talk about this with my mom," or had their mom or MIL join them for an appointment with you - THIS is the episode for you!
     
    **Want to finally know out the emotional needs of not only your perfect couples, but also the decision-making parents? I can help you with that! With just 2 hours of your time, my Homepage Refresh Package will give you:
    Your website homepage content completely written out, from top to bottom, laid out in a proven framework to get leads scrambling to book a call with you
    A complete Perfect Couple Profile that clearly spells out your couples’ emotional needs (a.k.a. the words that make them want to buy), so you finally know what they need to hear to book you
    My Messaging Pillars worksheet, which shows your couples’ wants, concerns, objections (and how to answer them) and so much more - which you can use over and over again on social media posts, ads, your profile on WeddingWire or The Knot…anywhere you need to convince couples you’re the perfect wedding pro for them
    Recommendations on images that will captivate your leads from the moment they land on your website. (Because remember: You only have a half second to make a first impression with them online! 😳)
     
    Ready to get this taken care of once and for all? Book a call with us here, or email me at hello@bookmorebrides.com and let me know you're interested in the Homepage Refresh Package!
     
    Learn - > www.bookmorebrides.com/ 
     
    Connect - > hello@bookmorebrides.com 

    Community - > www.facebook.com/groups/bookmorebridescommunity

    • 24 min

Customer Reviews

5.0 out of 5
21 Ratings

21 Ratings

TMBRCA ,

If weddings are your business, you NEED this!

This resource has been so helpful for me in this competitive wedding space. Thanks so much!

Still Meadows Venue ,

Love love love!

Book more brides podcast is wonderful! I love how it feels like a 1 on 1 session! As a venue owner who is always looking to improve our business it’s nice that Kate covers very specific topics that any wedding pro would need to know! Love listening to Book More Brides on my way to the venue. Every episode gives me a take away on how I can make an area of our business better!

Kris1012345N ,

I think I can book a bride now!

I stumbled onto this podcast but—holy cow—with the way Kate breaks things down so clearly I feel like I could even book a bride or two!

All jokes aside, I’m so so so impressed with the level of content on this podcast. Thanks for shining your light on the world and delivering bomb free content!!

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