The Bottom Liine: Growth Strategies For Healthcare Practices Liine

Google has recently opened up Local Service Ads to a variety of healthcare specialties. These lesser-known ad types can provide much higher ROI and help get your practice ahead of the competition. Bill Fukui from MedShark Digital joins us to explain what you need to know!

We recently analyzed data from over 600,000 new patient inquiries and have uncovered some common performance gaps. In this episode we cover three critical takeaways relating to lead conversion rates, staff performance, and marketing channels. These may be a wake up call to many of you! You can find our full reports at www.liine.com/healthcare-marketing-benchmark-report/

When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting content off of your main website.

On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partners, an MSO company with five different brands under their portfolio.

"Specialty healthcare may be the only industry that I can think of where there's this much money being spent on leads that are this valuable...but where the people handling lead intake are not trained, monitored, and incentivized."On this episode, we discuss some common mistakes practices are making with lead intake phone training. We also cover the ideal mindset and strategy for retaining control and improving outcomes. Before co-founding Liine, Charlie Winn professionally consulted healthca...

How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Join us as we dive into his tech stack and processes.