The Brand & Business Lens Dephlex Creatives

Today's episode is about consistency over perfection. The world is going through a lot now and most of us are in a boat of uncertainty waiting for the the perfect time to start something. 

We can't wait forever because if we're waiting for all the answers to start, We might never find all the answers so let's start now and improve upon it through consistency as we grow.

https://lensofkwame.com/006

Today’s listener is wondering about how to start his web development and marketing start up and how to make YouTube videos and how to market his start up.

So let’s think about and I’m going to share my thoughts about how he can go about it. 

What about you? Are you also in the same boat of starting something new and in need of ideas to market it.

https://www.lensofkwame.com/005

I’ve run a game on everybody, and they’re going to find me out. Yes that's one of the famous quotes of Maya Angelou

Even after writing eleven books and winning several awards, Maya Angelou couldn’t escape the doubt that she hadn’t earned her accomplishments.

I believe its safe to say that, no one can escape the thought of having self doubts but we have the power to decide how we respond to it.

There are so many ways to deal imposter syndrome but in today's episode we looked at 3 easy ways.

https://lensofkwame.com/004

Every brand or business out there is supposed to solve a problem of a want or a need.

Whether you’re selling makeup products or building websites, both businesses have one thing in common. That’s serving a particular group of people who have a desire to experience an outcome that can only be provided by these businesses.

The ultimate question every brand should ask is:

What group of people have the greatest desire to acquire the outcome that our solution provides?

The answer to this question is going help you identify the category or industry you want to serve, your target market, your target audience, your target group and finally your ideal customer avatar or audience persona.

I can’t stress enough on the importance of identifying the people who can benefit the most from our products and services especially now that, there is so much content and solutions out there.

Using the strategies in this episode, I believe we can narrow our audience from everyone to a specific group of people that represent our target audience.

Defining the audience for your brand gives you a foundation to build upon. It gives you the stability to make decisions:

How to tell your story
How to position your products and services against the competition
How to engage your audience in authentic and meaningful ways

Clearly stating who you serve takes your brand to the next level.

https://lensofkwame.com/003

Times are changing. When choosing brands to do business with, today’s consumers care about more than just what products or services they offer—they care about what kind of impact brands are making in the world. And if you want to take your brand to the next level, you need a sense of purpose—a sense of purpose your audience truly connects to.

In this episode, We talk about how to identify your brand's purpose, the difference between a purpose statement, vision statement and a mission statement.

We also look at how to write a brand  purpose statement.  

Hope you enjoy the episode and feel free to follow us on all social media to continue with the conversation.

Get all links, resources and show notes at:

https://lensofkwame.com/002

Welcome to the first episode of the podcast which is an overview of what to expect with upcoming episodes and is also a chance for me to apologize for teasing the podcast for over a year.

As they always say; it’s better late than never. I hope this podcast will be worth the wait.

Get all links, resources and show notes at:

https://lensofkwame.com/001