The Brand Sisters Alexis

Interested in an updated look for your business but not sure it’s worth the investment? A common question we get asked by prospective clients is, “What can I expect to get in return for my investment? What is it that professional branding offers that I can’t get from a cheaper service?” We dive deep into the answers to these questions and cover these topics:What are the options for brandingTimeless Designs vs TrendsResearched StrategyPurposeful Designs vs Generic OnesUpdate vs Rebra...

Words construct worlds. But in our business and branding, many of us use words flippantly. Beyond all the copy on your website, the explanations, descriptions, about you information- everything- the first thing that people see is your tagline. Your tagline is the invitation, the door, to come see what’s inside.In this episode, get clarity on what a tagline is, the purpose of it and some things to consider when creating your own. Read the full blog post here Follow us on Instag...

In this episode, we’re diving into the importance of storytelling in your business and how that can boost your conversion rates by 30%.For a long time in the business realm, storytelling was seen as unnecessary. You share the facts, data and research and focus on the details of success. But, in today's business climate, it’s not just about a transaction anymore, it's about buying INTO the business you're buying FROM.With this shift, storytelling has become a crucial part of any marketing stra...

A competitive analysis is where you identify your competitors and perform specific research to show their strengths and weaknesses to help us refine, and define, our own. How does a competitive analysis help your business?Helps compare our services and offeringsAssess gaps in the market that we can fillAnalyze our product or service suite for areas of improvementDevelops our brand voiceTaking all these things into account helps us make better decisions in our businesses...

Traditionally, business planning focuses on finances and milestone achievements. And why shouldn't it, if the goal is to grow your business?But, for soul-centered entrepreneurs, solely business focused planning can leave us feeling successful, but also empty. I found myself in that place last year and realized that my priorities and the way I was planning for them were way off. While I was hitting the marks I wanted, I wasn't feeling fulfilled. I didn't want to abandon business based goa...

Today there are several resources online that allow you to get a beautiful logo for $20 or less, including Etsy and Fiverr. Go a step up and you have resources like 99Designs and DesignCrowd that require only a couple hundred bucks to get an attractive logo for your business... so the question is... why pay any more than that? How do you know if a $20 logo or investing in an agency is your best option?Listen to the episode then head over hereRead the full blog post here Follow us on Instagram...