92 episodes

Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world. 

The Build Good Fundraising Podcast BuildGood.com

    • Business
    • 4.6 • 15 Ratings

Fundraising isn't easy, but it should be simple. We take the mystery out of fundraising with practical tips and strategies to help nonprofit leaders grow their revenue and impact so they can do more good in the world. 

    #92: How to use Meta ads to find and acquire new donors, with Dana Snyder

    #92: How to use Meta ads to find and acquire new donors, with Dana Snyder

    Have you ever used paid Facebook and Instagram ads to support your fundraising? 
    Ads can supercharge your donor acquisition strategy, but they can also be a little scary if you’re just starting out—and if you’re new to digital marketing.
    To continue our series on new donor acquisition, we’re chatting with Dana Snyder from Positive Equation, host of the Missions To Movements podcast and Creator of the Monthly Giving Mastermind. 
    Her mission is to equip nonprofits with the knowledge of how to use social media ads to attract potential supporters to their cause and create sustainable giving models by building monthly giving programs for everyone to become a philanthropist.
    In our chat, we get into:
    Myths vs. Facts when it comes to paid adsHow to think about the lifetime value of a donor acquire through adsThe right way to set up a lead generation campaign using Facebook Ads ManagerA step-by-step breakdown of how to automate email list growth using an ad strategyIf you’ve never run ads before, or if you’re a seasoned pro, you’ll find useful and valuable advice here.




    ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 


    🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 


    🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 


    ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 


    Thanks for listening! 


    ---- 


    #Fundraising #Nonprofit #Philanthropy #Marketing 


    Interested in  working with a fundraising agency to grow your nonprofit?


    BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 
    You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 
    ➡️For more information, go here: www.buildgood.com

    • 37 min
    #91: How to acquire new donors online, with Jeff Giddens

    #91: How to acquire new donors online, with Jeff Giddens

    So you want to find new donors online?
    Then this is a foundational podcast episode for you to listen to.
    We’re beginning our series on online new donor acquisition with a master of digital fundraising: Jeff Giddens from NextAfter.
    In our chat, we get into: 
    Why sending prospective donors to a donation page might not be effective if you want to actually get a first gift from someone Why trying to understand donors is a better strategy than trying to get them to understand your cause How to think about your new donor acquisition strategy using content offersHow to find, create and develop content offers prospective donors might actually want to download How to build an effective acquisition funnel How to drive traffic to your funnel using paid adsThe key metrics you should keep an eye on to begin testing and optimizing your acquisition funnelAlong the way, we also get into how direct mail—and even door to door fundraising!—can influence the way you think about new donor acquisition online.




    ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 


    🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 


    🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 


    ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 


    Thanks for listening! 


    ---- 


    #Fundraising #Nonprofit #Philanthropy #Marketing 


    Interested in  working with a fundraising agency to grow your nonprofit?


    BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 
    You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 
    ➡️For more information, go here: www.buildgood.com

    • 53 min
    #90: The 4 core ways to acquire new donors

    #90: The 4 core ways to acquire new donors

    You need to retain donors if you want to grow sustainably—but you also need to find new donors. 
    It seems simple enough, but we all want to skip to the “growing revenue” part without investing in both acquisition and retention. It doesn’t work. I’ve tried. You need to work on both, consistently and reliably. 
    If you’re a listener of this show, you already know that listening to donors, engaging them, asking, celebrating and reporting is the best way to keep more of your donors connected, and giving. 
    But how do you acquire those donors in the first place? 
    On today’s podcast, we get into the core 4 ways you can use to find new donors. They are 
    cold outreachwarm outreachcontent and mediaadvertisingNone of them are a magic solution that will grow your donor file. Each of them takes work, time, focus, and yes—money. And all of them work together to make your organization known, and to help you earn the trust of prospective donors. 

    ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 


    🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 


    🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 


    ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 


    Thanks for listening! 


    ---- 


    #Fundraising #Nonprofit #Philanthropy #Marketing 


    Interested in  working with a fundraising agency to grow your nonprofit?


    BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 
    You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 
    ➡️For more information, go here: www.buildgood.com

    • 37 min
    #89: How to set realistic growth goals for 2024—a step by step guide

    #89: How to set realistic growth goals for 2024—a step by step guide

    Many nonprofits want to see 10-20% growth (or more!) year over year—and are tasking their fundraising team to make it happen without a clear-eyed view of what it takes. 
    It’s not that sustained growth is unrealistic, but it becomes harder to raise more money year after year without investing resources (read: money and time!) in the right things to support that growth.
    On today’s podcast, we’re going to do a bit of easy math together to see if you’re prepared to meet your growth goals. 
    Don’t worry—we’ll walk you through it, step by step! If you want to follow along, you may want to grab: 
    Your income/expense statement from your last fiscal yearYour overall donor retention rate This worksheet you can download here By the end of the episode, you’ll have a good idea of just what it will take to meet your growth goals for 2024—and if your goals are realistic in the first place. 
    Download: Growth Goal Worksheet 

    ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 


    🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 


    🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 


    ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 


    Thanks for listening! 


    ---- 


    #Fundraising #Nonprofit #Philanthropy #Marketing 


    Interested in  working with a fundraising agency to grow your nonprofit?


    BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 
    You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 
    ➡️For more information, go here: www.buildgood.com

    • 29 min
    #88: The 5 principles of the pre-loaded year that can help you create the ultimate fundraising plan

    #88: The 5 principles of the pre-loaded year that can help you create the ultimate fundraising plan

    In today’s episode, we dive into the 5 key elements of crafting a winning and simple fundraising plan using the pre-loaded year methodology.
    It’s the same method we teach in the Fundraising Academy—and the same method we use with clients in our agency work.
    A lot of organizations struggle to create simple and actionable plans they can execute on. That’s because for most small-to-mid sized nonprofits, complicated plans are…well, too complex to actually want to take action on.
    But without a plan, nonprofits risk falling short on their financial goals. And they become overwhelmed by the tyranny of the urgent. 
    Enter the pre-loaded year methodology—an innovative approach that simplifies the fundraising planning process by creating a One Page Fundraising plan. 
    The kind of plan you can pin to the wall next to your computer screen. The kind of plan that isn’t overwhelming. 
    In this episode, we explore the step-by-step guide to implementing this strategy, ensuring that your organization not only meets but exceeds its fundraising objectives.

    BONUS: We walk you through a short exercise called The New Year Reset. Download your copy of the New Year Reset right here.

    Download the New Year Reset worksheet to help you guide you fundraising planning: https://buildgood.ck.page/newyearreset

    ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 
    🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 
    🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 
    ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 
    Thanks for listening! 
    ---- 
    #Fundraising #Nonprofit #Philanthropy #Marketing 
    Interested in  working with a fundraising agency to grow your nonprofit?
    BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 
    You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 
    ➡️For more information, go here: www.buildgood.com

    • 35 min
    #87: Can strategic planning really help you raise more revenue? with Kim Bersin

    #87: Can strategic planning really help you raise more revenue? with Kim Bersin

    Do you feel like you have a focused fundraising strategy? 
    Or does it feel like you’re being asked to do something else every few months?
    Have you—or your leadership—been so derailed by that shiny, new opportunity (looking at you, TikTok) that you lose sight of what's important?
    A strategic plan might help—if you approach it the right way.
    Now, let’s be honest, you might already have a plan in place. 
    It might be sitting on a shelf. Gathering dust. It might just be a long list of lofty goals you want to achieve. It might not even have a strategy at all! 
    That’s why how you approach creating a plan is just as important as creating it in the first place. 
    So in today’s chat, we get into the power of strategic planning and how it can be a tool to keep your team and your leadership focused on raising more revenue and cultivating your donors.
    We’re talking with Kim Bersin, founder of Donor Speak Consulting.  She works with organizations around the globe and has helped raise millions across charitable sectors.



    ➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register 
    🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/ 
    🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/ 
    ❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1 
    Thanks for listening! 
    ---- 
    #Fundraising #Nonprofit #Philanthropy #Marketing 
    Interested in  working with a fundraising agency to grow your nonprofit?
    BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors. 
    You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising. 
    ➡️For more information, go here: www.buildgood.com

    • 43 min

Customer Reviews

4.6 out of 5
15 Ratings

15 Ratings

Nurse Chris 03 ,

Detailed knowledge for Fundraisers

The podcast goes deep into digital marketing and traditional fundraising. For someone with a background in digital marketing and sales in the for-profit world, this is a great podcast to help transfer over the knowledge to the nonprofit sector. Not only described the high level information, but also gives actionable examples of high efficiency strategies that would take many more hours researching via other mediums to find such strategies. I’d highly recommend to others.

inthethickofit ,

Practical, encouraging, super helpful

This show is a gold mine of practical help for fundraisers and those in the development space. Every episode is super practical and applicable. Their framework is just what I have needed as I have entered full time as a fundraiser.

benstewart ,

Practical and thoughtful

This is definitely a top 5 podcast for any fundraiser! The flywheel framework helps keep content structured and actionable. Plus the real-world examples are insightful and inspiring.

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