32 episodes

First Episode Release on February 16! Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

The Business Animal Kimberly Beer & Cara Taylor Swift

    • Business
    • 5.0 • 20 Ratings

First Episode Release on February 16! Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

    How to Target YOUR Market

    How to Target YOUR Market

    Successful marketing is not about you, it’s about your customers. So that begs the question: how much do you know about your ideal customer? It’s time to take a deep dive into their life and lifestyle — and identify how you can relate to them in a way that feels natural and comfortable (but makes you a lot of money!)
    Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/
    and Facebook: https://www.facebook.com/thebusinessanimal

    • 42 min
    Finding and Living Your Worthy Hell Yeah! (WHY)

    Finding and Living Your Worthy Hell Yeah! (WHY)

    Your WHY is your ‘go juice.’ It’s your mantra, it’s the reason you get up in the morning, it’s the engine that powers your ambition and courage. It’s the thing that makes you go forward when life gets ‘hella hard’ and weighs you down. When you connect your WHY with your mission and your life, you make things happen. When you have a clear connection to your WHY, fear and doubt won’t steal your time and progress. So write your WHY down on paper, and announce it daily. Live your WHY out loud!
    Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/
    and Facebook: https://www.facebook.com/thebusinessanimal

    • 30 min
    Hashtag Your Way to Fame and Fortune on Instagram (or at least more engagement)

    Hashtag Your Way to Fame and Fortune on Instagram (or at least more engagement)

    Hashtags are absolutely necessary on Instagram. But they are so confusing! Which ones do you use? How many? Do you repeat them? Where should you use them? Animal, equine and pet-based businesses SHOULD have a hashtag strategy that includes different types of hashtags. On this episode Kim and Cara talk about the nine different types of hashtags that business owners can start using right now to increase engagement on Instagram.
    Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/
    and Facebook: https://www.facebook.com/thebusinessanimal

    • 39 min
    The Art of Getting Better Customer Testimonials

    The Art of Getting Better Customer Testimonials

    Testimonials are a huge marketing boon for your business. For many new customers, they are the deciding factor in choosing you over your competition. They are so valuable, we believe it’s time for you to take your customer Testimonials to the next level! In this episode, we give you detailed tips on how to get better testimonials from your customers.
    Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/
    and Facebook: https://www.facebook.com/thebusinessanimal

    • 34 min
    Connect To Your Creative Magic

    Connect To Your Creative Magic

    Creativity is vital in almost every industry, but especially for animal, pet and equine-based businesses. In our world of constant change, uncertainty, and increased need for innovation, creativity in the workplace has never been more important. Fostering a creative mindset and being able to put your “creative muscle” to work to solve problems and bring new ideas to the table may make the difference between success and failure in your business.
    Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/
    and Facebook: https://www.facebook.com/thebusinessanimal

    • 45 min
    Finding Your Marketing Genius

    Finding Your Marketing Genius

    What is your distinctive, super-special secret sauce, that has your existing clients coming back for more time and again AND encourages consumers to choose your animal-based business over a similar business right down the dirt road? Maybe you already have an idea of what your unique marketing genius is BUT this episode will help you clarify what you really bring to the table in your marketing and then how you can utilize that to get (and hold) the attention of the people that you want to reach for your business.
    Follow The Business Animal online at Instagram: https://www.instagram.com/thebusinessanimal/
    and Facebook: https://www.facebook.com/thebusinessanimal

    • 33 min

Customer Reviews

5.0 out of 5
20 Ratings

20 Ratings

jessicasummerford ,

Business owners must listen!

I had the pleasure of meeting Kim and Cara while working an event. They are both so kind and generous with their knowledge. After listening to their podcast, they are just as generous here! They share a lot of actionable information that is sure to help your business thrive so you can enjoy what you do — and do it better! :-)

PhyllisBurchettPhoto ,

Spot On!

Loving this podcast, each week I look forward to a new episode. I have been a business owner all my life but sometimes in this ever-changing world it’s hard to keep up with everything we should be doing. I feel like these two ladies are talking directly to me most of the time and things that I should be working on in my business, so much useful information. Thank you!

Alli Caraveo ,

Amazing Info

This podcast is full of soooo much information! These ladies are so knowledgeable and engaging! I love learning and implementing the tips they give in all of my businesses! Thanks for pouring in to your listeners!

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