124 episodes

Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

The Business Animal Kimberly Beer & Cara Taylor Swift

    • Business
    • 5.0 • 26 Ratings

Saddle up for a gallop to the top of the animal industry where you’ll learn how to tame your wild business beast with tips, techniques and tools that will take overwhelm to obedience school and have you wagging your tail with joy.

    Social Proof For Animal-Based Business Owners

    Social Proof For Animal-Based Business Owners

    Social proof is one of your most important marketing assets. Your POTENTIAL clients are more likely to trust someone else… who was once like them… looking for the service or product that you offer. Social proof is so important because it directly influences your potential customer’s actions.
    On this episode, Cara and Kim talk in depth about social proof. What is social proof and why does YOUR animal, pet or equine-based business need it? Animal-based business owners are more than happy to “talk up” their businesses and share the great service or product they offer with all who they come in contact with. However, when other people share their experience with a business it carries so much more weight!  In this episode you will discover: the four main types of social proof available to your business; how to mindfully cultivate and harvest social proof; how to develop good social proof listening and tracking skills; and tips to develop your very own social proof plan. 

    • 44 min
    Collaboration over Competition

    Collaboration over Competition

    Shifting your mindset away from seeing the businesses in your industry as competition to seeing them as collaborators is not always an easy feat — and yet doing it can change the level of success. In this episode, Kim and Cara discuss tactics to help you make this essential shift in mindset.

    • 42 min
    Unleashing Success Through Client Segmentation

    Unleashing Success Through Client Segmentation

    Customer segmentation allows animal businesses to identify and understand different groups of customers at different phases of their customer journey. By dividing your customer base into segments, you can develop more targeted and effective marketing strategies tailored to each segment. This will help you deliver the right message to the right customers, increase your chances of engagement, conversion, and overall customer satisfaction.

    • 33 min
    Preparing for the Unexpected: Could Someone Else Run Your Business?

    Preparing for the Unexpected: Could Someone Else Run Your Business?

    In this episode, we delve into an essential topic for business owners and entrepreneurs: ensuring the continuity of your business in case of an emergency. Life is unpredictable, and it's crucial to have a plan in place that allows someone else to step in and keep your business running smoothly when unforeseen circumstances arise. We explore three key steps to help you prepare for such situations: making an emergency plan, documenting critical procedures, and starting to delegate tasks now.

    • 32 min
    How You Can Motivate Your Clients to Buy

    How You Can Motivate Your Clients to Buy

    On this episode of The Business Animal Podcast, we delve into the art of motivating clients to buy by leveraging three key strategies: selling the solution, creating a sense of time or scarcity, and mastering the art of closing deals. Join us as we explore practical techniques and insightful tips to ignite client enthusiasm and drive increased sales in your animal-based business.

    • 33 min
    How Your Business is Affecting Your Body

    How Your Business is Affecting Your Body

    Owning and managing an animal-based business can have both positive and negative effects on a person’s body, as it often involves a combination of stress, responsibility, and lifestyle changes. It’s so important for animal-based business owners to be aware of these potential effects and take steps to reduce them.  

    • 42 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Paintbrush & Camera ,

Completely hooked!

Thank you for being entertaining yet educating about the business side of the animal industry. I’ve been hooked since I finished the Cowgirls with cameras podcast. I’ve been a hobby/pro with a camera and horses since I was a kid and was blessed to have learned from some top photographers in the industry when we only shot with film. Stay you! Love this! Kirsten-Paintbrush and Camera LLC

AdriannaMama ,

Love this podcast!

I love listening to Kim and Cara’s practical tips for building animal-based business. They keep me engaged and motivated with new ideas to help me keep growing!

Marci Jo Photography ,

Practical & Applicable

Kim and Cara provide information that is easy to understand and apply to my business right away!

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