Welcome to the GOALS podcast, The Business Case For Women's Sports, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Ep. #28 How Venus Williams and Megan Rapinoe Ended Up On Your Clif Bar, ft. Brooke Donberg
In Ep. #28, hear Brooke Donberg, the Sports Marketing Manager at Clif Bar & Company, tell the story behind featuring six women athletes on CLIF BAR packaging for the first time ever.
Ep. #27 How Ally is Pledging to Close the Gender Gap in Sports Advertising, ft. Bridget Sponsky
In Ep. #27, Caroline sits down with Bridget Sponsky, the Executive Director of Brand, Sports and Sponsorship Marketing at Ally Bank. At the 2022 espnW Summit, Ally announced a pledge to achieve equal spending in paid advertising across women’s and men’s sports programming over the next five years. In this episode, hear Bridget talk more about Ally's women's sports-focused initiatives, and discuss why the brand is so committed to creating gender equity in sports.
Ep. #26 Fifty Years Later: A Look at Title IX Through the Eyes of a Title IX Lawyer, ft. Lexi Trumble
In Ep. #26, Caroline talks with Lexi Trumble, a Title IX Gender Equity Associate Attorney at Nelson Mullins Riley & Scarborough. In her role, Lexi helps counsel colleges and universities across the country on legal and compliance matters such as Title IX athletics and sexual misconduct, athletics strategic planning, and school and university law. In the episode, hear Lexi explain more about this game-changing law, and specifically the impact that Title IX has had on women’s sports at the collegiate level.
Ep. #25 Why Providing Holistic Healthcare to Female Athletes is Essential to Advancing all of Women's Sports
In Ep. #25, Caroline talks with Dr. Joseph Galasso & Dr. Michael Farber from Baker Street Health & Human Performance about their approach to providing mental & physiological care to female athletes - and why they believe holistic healthcare paired with the right medical providers can help take women's sports to the next level.
Ep. #24 The Story Behind "The Sports Bra" - a Women's Sports Bar, ft. Jenny Nguyen
In Ep. #24, Caroline sits down with Jenny Nguyen, the Owner of The Sports Bra - a women's sports bar in Portland, OR. In this episode, hear Jenny tell the full story behind the creation of the world's first & only sports bar that is fully dedicated to showing women's sports.
The Goal Post: 2022 March Madness Edition, ft. Haley Rosen
Introducing a new special edition sub-series of The Business Case For Women’s Sports that coincides with The Goal Post report. SHOT:CLOCK, The Collective at Wasserman, and GOALS recently published the first edition of The Goal Post - which looks at key moments in women’s sports and aggregates the most significant stats & facts related to those moments. The #GOAL of the report is to indisputably prove - with facts & data - that it’s good business to invest in women’s sports.
Thank you for shining a light on the momentum and opportunity in the space!
I was so excited to find this podcast. As someone whose goal is to work in the business of women’s sports, this podcast brings to life all of the exciting momentum in the women’s sports space that I’ve been following closely over the past few years. Super pumped that you are shining a light on the important work so many are doing to keep this great momentum going. The fight for equity in sports is about so much more than sports. Thank you Caroline for putting this content out into the world!
Insightful and Important
Keep up the great work!
An insightful perspective on women’s sports
I’ve listened to the first two episodes while running, and it’s the perfect mix of interesting, inspiring, and informative. Looking forward to more! Keep it up.