98 episodes

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

The Business Case For Women's Sports Caroline Fitzgerald

    • Sports
    • 4.9 • 48 Ratings

Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.

    Ep. #96 Why Women’s Health is Doubling Down on their Coverage of Women’s Sports, ft. Liz Baker Plosser

    Ep. #96 Why Women’s Health is Doubling Down on their Coverage of Women’s Sports, ft. Liz Baker Plosser

    In episode #96 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Liz Baker Plosser, the Editor-in-Chief of Women’s Health Magazine.

    • 28 min
    Ep. #95 How the Unrivaled Group is Using Data to Level the Playing Field for Women in Sports, ft. Valerie Tyson

    Ep. #95 How the Unrivaled Group is Using Data to Level the Playing Field for Women in Sports, ft. Valerie Tyson

    In episode #95 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Valerie Tyson, the Co-Founder and Head of Strategy and Sports at Unrivaled Group.

    • 19 min
    Ep. #94 How DAZN is Setting Out to Become the Global Home for Women’s Football, ft. Esmeralda Negron

    Ep. #94 How DAZN is Setting Out to Become the Global Home for Women’s Football, ft. Esmeralda Negron

    In episode #94 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline chats with with Esmeralda Negron, the Co-CEO of Women's Sports at DAZN.

    • 21 min
    Ep. #93 How USATF is Working to Support Women in Track & Field, ft. Renee Chube Washington

    Ep. #93 How USATF is Working to Support Women in Track & Field, ft. Renee Chube Washington

    In episode #93 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Renee Chube Washington, the Chief Operating Officer at USA Track & Field (USATF).🏃‍♀️🎽👟

    • 23 min
    Ep. #92 Meet Howard Megdal: The Founder & Editor of The IX Newsletter and The Next Women's Basketball Newsroom, ft. Howard Megdal

    Ep. #92 Meet Howard Megdal: The Founder & Editor of The IX Newsletter and The Next Women's Basketball Newsroom, ft. Howard Megdal

    In episode #92 of 🎙️The Business Case For Women’s Sports, presented by Ally, meet Howard Megdal, the Founder and Editor of The IX Newsletter and The Next Women's Basketball Newsroom.

    • 33 min
    Ep. #91 Why Gainbridge Signed Caitlin Clark as Brand Ambassador, ft. Minji Ro

    Ep. #91 Why Gainbridge Signed Caitlin Clark as Brand Ambassador, ft. Minji Ro

    In episode #91 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviewed Minji Ro, the Chief Strategy Officer at Gainbridge, a Group 1001 company - and one of the key leaders involved with signing Caitlin Clark as a brand ambassador for Gainbridge.

    • 22 min

Customer Reviews

4.9 out of 5
48 Ratings

48 Ratings

FC Commish ,

SOLD.

GOALS does a fantastic job of presenting the case for investing women’s sports in an enjoyable and engaging manner. Caroline’s passion for the women’s sports industry is contagious, and her commitment to increasing the financial investment into women’s sports is inspiring.

Kvoto ,

Ep 39 with Ginny Gilder is a MUST LISTEN!

6 Stars. Wow. Just finished episode 39 with the owner of the Seattle Storm, Ginny Gilder, and I am blown away. Hearing her tell her story about her Yale rowing experience and the protest from the 70’s was a history lesson in women's sports. And her story about how she and the ownership group came together to buy the Storm in 2008 to keep them in Seattle was also just GOLD. If you’re a women’s sports fan, this interview is a must listen!

melissakoza ,

Love this!!

Really enjoy listening to this podcast. I appreciate variety of gas and different backgrounds. After being in the women’s sports world, predominantly women’s college basketball I love to keep up on the business side of women’s sports. This is a great and insightful way to do so.

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