55 episodes

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

The Business Of Marketing Content Monsta | A. Lee Judge

    • Business
    • 4.6 • 11 Ratings

The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.

    Public Relations vs Digital Marketing with Gini Dietrich

    Public Relations vs Digital Marketing with Gini Dietrich

    In this episode of the Business of Marketing podcast, Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini's role and expertise as the Founder, CEO, and author of Spin Sucks - a digital marketing agency and book, her creation of the PESO Model, digital media, and more.

    • 31 min
    Developing a Growth Marketing Strategy with Darrell Evans

    Developing a Growth Marketing Strategy with Darrell Evans

    In this episode of the Business of Marketing podcast, Darrell Evans and I discuss the concept of "full-service" marketing agencies, Darrell's role and expertise as the Co-Founder and CEO of Yokel Local - a digital marketing agency, growth marketing as a service niche, internet marketing, and more.

    • 48 min
    Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove

    Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove

    In this episode of the Business of Marketing podcast, Brightcove CMO Jennifer Griffin Smith and I talk about two marketers' sayings, "Content is King" and "Every company should act like a media company", the importance of video format content marketing, Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.

    • 43 min
    Website Updates - What Matters Most in Design and Development with Andy Crestodina

    Website Updates - What Matters Most in Design and Development with Andy Crestodina

    In this episode of the Business of Marketing podcast, Andy Crestodina and I discuss how to optimize a website, Andy's conference - Content Jam, the difference between web design and web development, and content marketing in relation to web development.

    • 36 min
    Web3, Google Analytics 4 and More with Brian Piper

    Web3, Google Analytics 4 and More with Brian Piper

    In this episode of the Business of Marketing podcast, Brian Piper and I talk about web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi - Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.

    • 45 min
    Using Customer Data To Guide Go-To-Market and Content Strategy with Chris Wallace

    Using Customer Data To Guide Go-To-Market and Content Strategy with Chris Wallace

    In this episode of the Business of Marketing podcast, Chris Wallace and I talk about the parallels between marketing and customer experience, Chris's brand consultancy agency - InnerView Group, how marketers should use data to guide their go-to-market strategies, and the value and effects of internal marketing and branding.

    • 31 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

bernbay ,

Great Lessons for All Marketers

Lee magnificently features marketing experts on a variety of topics. Listening to The Business of Marketing Podcast is like taking a masterclass in modern marketing.

Casealaina ,

Great Guests, Amazing Marketing Advice and More!

This podcast has so many amazing guests, some of the biggest marketing experts in the game. Each episode has taught me something new… from SEO, sales & marketing, content & digital marketing, storytelling, and more. A. Lee Judge has really created a Monsta (Content Monsta - his company) with this podcast! I love it. Can’t wait to see what guests he’ll have on the show in future seasons!

Max Branding ,

Lee is the man!

Fantastic podcast from one of the best in the business - business and music. Lee knows his stuff and is a massive help to so many businesses and individuals. A true content king. Love this podcast

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