The Business Of Marketing Content Monsta | A. Lee Judge

In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion.
Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.
Conversation points:

Tips to improve podcast reach and audience engagement
Benefits of networking with other podcasters
Editing techniques for podcast spacing
Podcast formats and effective interviewing techniques
Platforms for advertising podcasts and turning guests into prospective clients
Editing content and the importance of a website for SEO
Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format
A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.

This podcast is produced by Content Monsta - A leading producer of B2B Content.

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