The Business of Marketing podcast discusses how to win in the current marketing landscape. Hosted by A. Lee Judge, Digital Marketing Consultant along with a Mastermind Group of professional marketers. Stay up to date and sharp on your marketing knowledge while learning from these experienced marketers.
Effective Podcast Formats for Brands and Individuals with Bernie Borges
In this episode, Bernie Borges and A. Lee Judge explore leveraging a podcast for B2B business development, covering practical podcasting formats, recruiting the right guests, effective interviewing, editing, and promotion.
Bernie gives additional insight into his role as the Vice President of Global Content Marketing for iQor, his podcast host roles for iQor's Digital Irresistible podcast, and his podcast titled Midlife Fulfilled.
Tips to improve podcast reach and audience engagement
Benefits of networking with other podcasters
Editing techniques for podcast spacing
Podcast formats and effective interviewing techniques
Platforms for advertising podcasts and turning guests into prospective clients
Editing content and the importance of a website for SEO
Subscription for a podcast and distinguishing solo shows, interview-style podcasts, and narrative format
A. Lee Judge is the host of The Business of Marketing podcast.Please follow the podcast on your favorite podcast listening platform.
This podcast is produced by Content Monsta - A leading producer of B2B Content.
Public Relations vs Digital Marketing with Gini Dietrich
In this episode of the Business of Marketing podcast, Gini Dietrich and I dive into both Marketing and PR to discuss the intersections of the two and if they are perhaps growing into the same thing in the modern digital world, Gini's role and expertise as the Founder, CEO, and author of Spin Sucks - a digital marketing agency and book, her creation of the PESO Model, digital media, and more.
Developing a Growth Marketing Strategy with Darrell Evans
In this episode of the Business of Marketing podcast, Darrell Evans and I discuss the concept of "full-service" marketing agencies, Darrell's role and expertise as the Co-Founder and CEO of Yokel Local - a digital marketing agency, growth marketing as a service niche, internet marketing, and more.
Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove
In this episode of the Business of Marketing podcast, Brightcove CMO Jennifer Griffin Smith and I talk about two marketers' sayings, "Content is King" and "Every company should act like a media company", the importance of video format content marketing, Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.
Website Updates - What Matters Most in Design and Development with Andy Crestodina
In this episode of the Business of Marketing podcast, Andy Crestodina and I discuss how to optimize a website, Andy's conference - Content Jam, the difference between web design and web development, and content marketing in relation to web development.
Web3, Google Analytics 4 and More with Brian Piper
In this episode of the Business of Marketing podcast, Brian Piper and I talk about web analytics, content strategy, optimizing digital content, Web3, and his book with Joe Pulizzi - Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3.
Great Lessons for All Marketers
Lee magnificently features marketing experts on a variety of topics. Listening to The Business of Marketing Podcast is like taking a masterclass in modern marketing.
Great Guests, Amazing Marketing Advice and More!
This podcast has so many amazing guests, some of the biggest marketing experts in the game. Each episode has taught me something new… from SEO, sales & marketing, content & digital marketing, storytelling, and more. A. Lee Judge has really created a Monsta (Content Monsta - his company) with this podcast! I love it. Can’t wait to see what guests he’ll have on the show in future seasons!
Lee is the man!
Fantastic podcast from one of the best in the business - business and music. Lee knows his stuff and is a massive help to so many businesses and individuals. A true content king. Love this podcast