43 min
Video Platforms, Content Strategy, and Acting Like a Media Company with Jennifer Griffin Smith of Brightcove The Business Of Marketing
-
- Marketing
In this episode of the Business of Marketing podcast, Brightcove CMO Jennifer Griffin Smith and I talk about two marketers' sayings, "Content is King" and "Every company should act like a media company", the importance of video format content marketing, Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.
In this episode of the Business of Marketing podcast, Brightcove CMO Jennifer Griffin Smith and I talk about two marketers' sayings, "Content is King" and "Every company should act like a media company", the importance of video format content marketing, Jennifer's role and expertise as the CMO of Brightcove - one of the world's leading video platforms, levels of enterprise video platforms, and remote production.
43 min