The Business of Meetings Eric Rozenberg

We are thrilled to have two super successful entrepreneurs joining us on the show today.  
Jay Weintraub is the CEO of Connectiv Holdings, and Greg Topalian is the Chairman of Clarion Events North America. Jay and Greg are two of the most sought-after self-starters within the events industry. They are with us today to share their incredible stories and achievements and tell us about the new organization they have co-founded with several others, called the Events Venture Group. 
Stay tuned for more!
 
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Connect with Jay Weintraub
Connectiv Holdings
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Connect with Greg Topalian
Clarion Events North America
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The Events Venture Group
 

The Business of Meetings – Episode 227 - Bridging Generations: GenZ's Influence on the Meetings Industry with Taylor Smith
We are all familiar with the various generations, like the Boomers, Gen Xs, Millennials, and Gen Zs. By 2030, Gen Zs will constitute 30% of the workforce.
Today, we are delighted to have Taylor Smith joining us to share her perspective on how generational shifts will shape our future workforce. 
Taylor is a journalist and content developer for the Meetings Today Magazine who recently delivered an outstanding presentation at the MPI Modification Conference with Michael Owen. As a Gen Z, she has a unique view of how these generational changes will influence our workforce. Stay tuned for her insights and recommendations for working effectively with Gen Zs.
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Email Taylor: taylor.smith@meetingstoday.com 
Meetings Today    
Taylor’s Column on Meetings Today

The Business of Meetings – Episode 226: Mastering the Art of Pricing: How to Charge What You're Worth with Casey Brown
How do you determine the pricing for the services your business provides? 
Today, we are thrilled to have Casey Brown, the Founder and President of Boost Pricing, joining us to shed light on that topic. 
Casey, an accomplished entrepreneur and professional speaker in Corporate America, has delivered a TEDx talk viewed over 5 million times. Stay tuned as she shares her valuable insights on effective pricing strategies.
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The Business of Meetings – Episode 225: Unlocking Resilience: How Justin Schenck Transformed Adversity into Opportunity
We are thrilled to have Justin Schenck on the show with us today.
Justin is the Founder of PodBrand.io. He is also the creator of the Growth Now Summit LIVE! Conference and host of the top-rated podcast, the Growth Now Movement. He was named a Top 8 Podcaster and chosen as an Icon of Influence in the new media space. 
Justin has a generous heart. He joins us today to share his fascinating journey and tell some encouraging stories of how he overcame difficulties and achieved success.
Stay tuned for this inspiring discussion with Justin Schenck. It is one conversation you certainly will not want to miss!
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Connect with Justin Schenck
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Get tickets for the Growth Now Summit Live
PodBrand.io
The Growth Now Movement Podcast
Books Mentioned:
Who Moved My Cheese by Spencer Johnson
 

The Business of Meetings – Episode 224: AI-Powered Productivity: Transforming the Meetings & Events Industry with Mitch Mitchem 
We are thrilled to welcome Mitch Mitchem, the Founder and CEO of Hive Interactive, as our guest today. 
Mitch excels in making AI tools accessible and practical for businesses and is also a renowned speaker. If you are curious about applying AI in your business, Mitch is the person to advise you, as he is very concrete and human-centric in his approach.
Stay tuned as Mitch shares his journey and explains how he helps companies leverage AI.
 
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AHumanHive.com
 

Did you know that asking the right questions can significantly enhance your understanding of your meeting attendees and clients and the challenges they face? 
Today, Eric focuses on formulating insightful queries to uncover the specific difficulties your clients and attendees encounter in their business lives, enabling you to position yourself better as a strategic partner and offer them more assistance.
Stay tuned for Eric’s insights and expert advice.
Better Positioning Through Effective Questioning
Positioning yourself more effectively through questioning involves asking insightful, strategic questions beyond logistics alone. Inquiring about your clients' core challenges, goals, and desired outcomes will allow you to demonstrate a deeper level of engagement and expertise, shifting your role from a service provider to a strategic partner. So, instead of asking only basic questions about numbers and logistics, delve into the broader context of their industry challenges and objectives. That will help you tailor solutions aligned with their needs and will help establish you as someone invested in their success.
Real-Life Example: Insurance Company Incentive Trip
Eric shares an example from his book, Meeting at C-Level, to illustrate the power of asking the right questions. An insurance company wanted an incentive trip to New York. Instead of just taking the order, Eric spent five minutes asking about their challenges and learned they had three generations working together and a mix of long-term and new employees. So he created a program to address those challenges, including a unique music studio experience that brought all the different generations together, helping them to create lasting memories.
Surprise and Engagement in Zimbabwe
Another example Eric shares is about a media company with a military veteran commercial director. Eric organized a surprise helicopter ride over Victoria Falls instead of the expected drop-off in the bush, creating a truly memorable experience. He also took a group photo during a rafting trip and sent it to attendees a month later, reminding them of the experience and creating a lasting connection.
The Impact of Asking the Right Questions
Eric explains that asking the right questions will give you a deeper understanding of your clients, their challenges, and their goals. It positions you as a strategic partner and allows you to plan more efficiently and create meaningful experiences, leading to more fulfilling business relationships and greater client satisfaction.
Conclusion
By asking the right questions, you can set yourself apart from your competition, understand your clients better, and create more impactful and memorable experiences. That positions you as a strategic partner and helps you build stronger, more satisfying business relationships.
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Meeting at C-Level: An Executive's Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants by Eric Rozenberg