The Business of You with Rachel Gogos

Rachel Gogos
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Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

  1. 243 | Why Brands Are Replacing Digital Ads for Billboards with Greg Wise

    6D AGO

    243 | Why Brands Are Replacing Digital Ads for Billboards with Greg Wise

    Billboards are back–and smarter than ever. Forget pop-ups and crowded social feeds. Forward-thinking marketers are reimagining out-of-home advertising as a precision growth channel and yielding real results. Today's guest is Greg Wise, Co-Founder and Chief Customer Officer at OneScreen.ai, where he's helping modern brands move beyond the screen and back into the streets.  After starting his career at HubSpot and working in commercial real estate, Greg spotted an overlooked opportunity: integrating data-driven marketing into the world of physical advertising. Now, he's helping B2B and DTC companies rethink how and where they show up–online and off. How Founders Can Use Physical Ads to Build a Stronger Brand If you're relying on performance digital marketing alone, you're leaving brand equity on the table. Greg explains why founders at high-growth companies are turning to old-school channels—such as billboards and in-store signage—to cut through the digital noise and stay top of mind.  Why Out-of-Home Advertising is Easier Than You Think Greg shares how platforms like OneScreen are making it easier than ever to plan, buy, and measure out-of-home campaigns with real data–think billboards, bus stops, airport signage, and even wrapped cars.  You'll learn how B2B teams are using out-of-home advertising to reach niche audiences by location and profession, and track web lift just like digital marketing. Some of their campaigns are driving over 130% increases in website activity—and you'll hear exactly how. This episode is packed with practical ideas on how to blend real-world and online campaigns, as well as why investing in your brand today makes conversions easier, cheaper, and faster tomorrow. Enjoy this episode with Greg Wise… Soundbytes 39:47 - 40:07 "Doing out of home can increase web lift conversions by 134%...For B2B companies. …For DTC companies was well over 200%." 44:10 - 44:39 "The performance marketer might generally think about it as someone who's focused on the bottom of a funnel, the people that are ready to buy, the people that are ready to convert. But that's potentially 5%. It's the 95-5 rule. 95% of your target audience and your target customer base are not in the market to buy right now, and for years, we've ignored those people. The way you go after those people is through brand work." 33:49 - 34:02 "We need that physical location, to show up in the real world, in the places where our customers are, so they can see and touch and feel, try on, experience, and then we don't care if they buy it in the store or if they buy it online." Quotes "How are you communicating brand in a way that can be memorable and stand out?" "The problem is that people don't really know how to do it right if they've never done it before." Links mentioned in this episode: From Our Guest Website: https://www.onescreen.ai/  Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregwise/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    54 min
  2. 242 | What Founders Overlook When Scaling with Jonathan "JJ" Jeffries

    OCT 28

    242 | What Founders Overlook When Scaling with Jonathan "JJ" Jeffries

    What really happens behind the glossy headlines of startup success? For every bold founder story, there's a quiet trail of "scar tissue"—the hard-earned lessons that shape how leaders grow. In this episode, Jonathan "JJ" Jeffries, Co-Founder and CEO of Think & Grow, shares what 16 years in the trenches with companies like Stripe, Square, Dropbox, and Peloton have taught him about scaling—and why true leadership is forged through resilience, not perfection. JJ's firm is about to release one of the most comprehensive global studies ever conducted on startup board governance, featuring insights from over 750 directors, founders, and venture capitalists. His research reveals how the best companies build boards that don't just advise—they accelerate. In this episode, JJ breaks down how to build sustainable growth, rethink board dynamics, and lead with the lessons you've earned—and how you can do the same. Building Companies with "Scar Tissue" What does "scar tissue" really mean in the world of leadership? For JJ, it's the resilience and perspective that only comes from experience—especially when things don't go as planned. From his early career as a soccer coach to leading a global advisory firm, JJ shares how empathy, trust, and humility have become cornerstones of his business philosophy. He explains that growth isn't just about strategy or capital—it's about people. Whether you're leading a startup or a thousand-person company, success depends on your ability to align communication, trust your team, and make space for reflection. As he puts it, "You're only as good as the last piece of work you've delivered." JJ dives into how service-based founders can manage pressure, avoid burnout, and still lead with purpose. The Future of Boards and the AI Revolution JJ's forthcoming Think & Grow Global Board Governance Study uncovers powerful shifts in how startups are structuring their boards. For the first time in history, underrepresented individuals now hold over 50% of board seats in the U.S.—a milestone signaling a more diverse and inclusive leadership landscape. He also reveals how AI is shaking up boardroom priorities, with 50% of directors already pushing companies to explore AI integration and another 35% planning to do so soon. But JJ cautions that many boards still lack hands-on experience with these technologies—a knowledge gap that could shape (or stall) innovation in the years ahead. The conversation closes with JJ's reflections on communication as the defining skill of scalable leadership. Whether across continents or teams, clarity and consistency create culture—and often determine whether a company thrives or fractures. Enjoy this episode with Jonathan "JJ" Jeffries… Soundbytes 04:49 "You're only as good as the last piece of work you've delivered, really. And that can take a taxing amount of effort and time in your headspace." 11:24 "For the first time in history, underrepresented persons are now over 50% of startup boards." 33:00 "I'd happily work endless hours and do what you need to do as a founder and have done for years. And I'm probably starting to understand that I can not do that." Quotes "You're only as good as the last piece of work you've delivered." "The biggest thing missing in most businesses is a common language." "Trust is the one reason someone will buy you." "Every time you hire someone, your culture changes." "Growth isn't a one-time event—it's a sustainable pattern." Links mentioned in this episode From Our Guest Website: https://thinkandgrowinc.com Connect with Jonathan "JJ" Jeffries on LinkedIn: https://www.linkedin.com/in/jonathan-jeffries-thinkandgrow Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

    39 min
  3. 241 | How We Grew Our Agency Without Paid Ads or Posting Daily

    OCT 21

    241 | How We Grew Our Agency Without Paid Ads or Posting Daily

    Has your business hit a growth plateau? If so, this episode is for you. Because building a brand isn't just about good design or smart strategy–it's about finding your voice and using it to create opportunities. In this special conversation, I joined Brian Mattocks on The Hard to Market Podcast to talk about the lessons I've learned running The brandiD for more than 15 years, and why your voice is often the most powerful marketing tool you have. Your Voice Builds Your Pipeline If your growth has slowed, hiding behind the work won't turn things around. You need to put your voice out there. I share how podcasting, LinkedIn, and even simple visibility habits can attract the right people to your business, even if you're introverted. Focus Creates Momentum Trying to speak to everyone dilutes your message. When I relaunched MyPath101, narrowing the audience and leaning on partnerships made all the difference. You'll hear how choosing focus over frenzy during slow periods can create the traction your business needs. Enjoy this episode…  Soundbytes 05:23 - 05:48 "Our growth has been completely organic over these last 14-15 years, except for some partnerships and people who stumbled upon us through Google searches. But even those partnerships have been organic, meaning they just kind of came about by happenstance. I wasn't overly intentional about creating them, but we've always done really good work, and my team is exceptional at what they do." 08:33 - 09:00 "When I launched that company, it was in 2015. Then we had three different target audiences. It was parents, the students themselves, and high school and college administrators, and we were trying to sell to all three…That wasn't the best move, because it was really difficult to speak to all three through one website." 29:20 - 29:41 "I lean on my faith, quite honestly, more than ever when things get a little sticky. Whether it's personnel changes or a little uptick in business, I honestly pray about it. That the right people come our way." Quotes "I'm here to help people be limitless in whatever their journey is." "Strategy is great, but it's nothing if you don't do something with it." "I love helping people figure out what they're here to do and then bring light to them, you know, to shine on their journey." Links mentioned in this episode: Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://podcastchef.com/ Connect with Brian Mattocks on LinkedIn: https://www.linkedin.com/in/brianmattocks/

    34 min
  4. 240 | How to Use LinkedIn to Attract and Close High-Ticket Sales with Danielle Cevallos

    OCT 14

    240 | How to Use LinkedIn to Attract and Close High-Ticket Sales with Danielle Cevallos

    Have you ever wondered why your content isn't converting into clients?  The answer might be that posting is not the same as selling. Today's guest breaks down how to build an online personal brand that attracts attention and a sales pipeline that closes deals. Danielle Cevallos is the President of The Conviction Marketing Agency, The Advance Innovation Society, and Kelly Roach International. With a background in psychology, education, and copywriting, Danielle has helped scale multiple 7- and 8-figure brands.  In this episode, she breaks down how she empowers entrepreneurs to create profitable, impactful personal brands – and how you can do the same. Why LinkedIn Could Be Your Biggest Growth Channel If you're tired of chasing likes on Instagram, take a page from Danielle's playbook. She used LinkedIn to intentionally grow her agency by filling her audience with only ideal clients, welcoming them with simple DMs, and starting real conversations.  Instead of fighting tricky algorithms, she focused on building a network of the right people. The fact is: You don't need to go viral. You need a system that attracts and nurtures the exact clients you want. Why Posting Alone Won't Close Deals Think your content will do all the selling for you? Danielle learned that's rarely the case. Marketing grabs attention, but sales happen when you follow up, ask clear questions, and keep conversations alive. She talks about her complete pipeline: qualifying leads, nurturing them with content, and then asking for the sale when the timing is right.  One of her clients took two years of consistent follow-up before finally investing $30K.  For you, the lesson is simple: don't give up too early. Keep showing up until your prospect is ready. Enjoy this episode with Danielle Cevallos… Soundbytes 21:27 - 21:37 "I never, ever pitched anything, ever. Casual conversations over lunch or dinner, and then that would lead to a call, and then that would lead to a client." 27:01 - 27:12 "I once nurtured a client for two years before they became a client. And, now, I think they've spent over 30k with us to date, and they still will do more." Quotes "So if there's been a problem with everyone they have ever worked with, it's not the agency, it's the client." "You need to create an ecosystem where they're seeing you all over." Links mentioned in this episode: From Our Guest Website: https://convictionmarketingagency.com/  Virtual Business School (Use Code Rachel40): https://go.virtualbusinessschool.com/joinvbs?am_id=danielle1533  Connect with Danielle Cevallos on LinkedIn: https://www.linkedin.com/in/danielle-cevallos/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    47 min
  5. 239 | Turning a Failing Flower Shop into a Multi-Million-Dollar Brand with Michael Jacobson

    OCT 7

    239 | Turning a Failing Flower Shop into a Multi-Million-Dollar Brand with Michael Jacobson

    What if your brand wasn't just about marketing, but about rethinking every single touchpoint your customer experiences? That's the approach Michael Jacobson took when he bought his uncle's struggling flower shop. Today, French Florist has grown from the brink of closure to Los Angeles' largest flower shop, generating over $9 million in revenue and expanding nationally through franchising.  Under Michael's leadership, the brand is reshaping what it means to buy flowers, making everyday moments feel like luxury experiences. Make Operations Part of Your Brand Your brand promise is only as strong as the systems behind it. Michael shares how upgrading outdated tools and building a custom operating system didn't just cut costs. It made every step of the customer journey smoother and more consistent. The takeaway?  If you want to deliver a premium experience, start by fixing the pain points your customers feel most, even if the solution is behind the scenes. Let Values Guide Every Decision It's easy to write core values and never put them into practice. French Florist takes the opposite approach, using the acronym LOVE (Love what you do, Own your impact, Value connection, Exceed expectations) as a daily filter for hiring, franchising, and customer touchpoints.  The result is a thriving brand that feels consistent and authentic at every level.  Ask yourself: do your customers feel your values in action, or only see them on your website? Enjoy this episode with Michael Jacobson… Soundbytes 22:26 - 22:40 "I don't know how many people actually live and breathe by [their company values]. Our company really does. We integrate it very deeply into the blood and DNA of our culture. Every decision we make follows that framework. We ask ourselves, if we're making big decisions, do they hit the core values." 33:24 - 33:39 "If you can take the average person, on the average day, who has the average work ethic, with the average intellect, and build a system that can produce above average results, then that's a franchisable business." Quotes "Business is tough. Nobody said it was going to be easy." "We want to actually contribute real value to the world as an entrepreneur." "If we can make this world 1% better, that's a worthy mission." Links mentioned in this episode: From Our Guest Website: https://www.frenchflorist.com/  Connect with Michael Jacobson on LinkedIn: https://www.linkedin.com/in/michaelrichardjacobson/  Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    42 min
  6. 238 | Why Writing a Book Is the Ultimate Authority Builder for Your Personal Brand

    SEP 30

    238 | Why Writing a Book Is the Ultimate Authority Builder for Your Personal Brand

    Want to be seen as the go‑to expert in your space?  Start with a book. Not just for sales, but for shaping a brand that people recognize, trust, and remember. This is a special episode where I joined Christine on the Your Daily Writing Habit. I shared how, over 14 years at The brandiD, I've helped entrepreneurs, authors, and thought leaders grow their businesses online. Why Your Book Can Be the Fastest Path to Authority If you want to be recognized as the go-to expert in your field, a book is one of the most powerful tools you can create. It packages your expertise into something tangible, builds instant credibility, and works as intellectual property you can monetize and leverage.  Self-publishing can generate direct income, but the bigger value is in what the book leads to: higher-ticket client work, keynote invitations, workshops, and programs that deepen your authority. How to Keep Your Book Working for You Long After Launch Your book shouldn't gather dust once it's published. Pull out key ideas or stories and turn them into social posts and blog articles to keep your message in circulation. Offer a free chapter to grow your email list. Use it to pitch media interviews, local speaking engagements, or library events that connect you with new audiences. And most importantly, get clear on your visibility goals first—whether that's a TEDx stage or building a loyal local following—so every action you take moves you closer to that vision. Enjoy this episode… Soundbytes 07:07 - 07:18 "If someone has enough know-how in a particular area and can put it all in a book, it is such a stamp of approval." 07:40 - 07:55 "Not everybody has the perseverance and the vision to write a book, and for the people that do, it can so easily be spun into courses or membership sites, keynote speeches, or workshops." Quotes "A book is a great marketing lead magnet." "Only be active on social media where your potential target market may be." "There's so much strategy that goes into the copywriting of a website." Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/  Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host, Christine Ink Website: https://christine-ink.com/ Connect with Christine Ink on LinkedIn: https://www.linkedin.com/in/christineink/

    19 min
  7. 237 | How Founders Are Growing Their Companies Faster by Becoming Visible with Dennis Meador

    SEP 23

    237 | How Founders Are Growing Their Companies Faster by Becoming Visible with Dennis Meador

    How do you go from two people and an idea to 32 employees and 125+ clients in just 12 months?  That's exactly what Dennis Meador did, and in this episode, he shares the strategies that made it possible. Dennis is the CEO and Founder of The Legal Podcast Network, where he helps legal professionals transform their expertise into content that drives authority and growth.  With over two decades of entrepreneurial experience, he has scaled multiple companies to multi-million-dollar revenues and built a reputation for creating repeatable systems that work. The Power of Systems If your business feels stuck in chaos, Dennis makes it clear: the missing link is usually your systems. He shares how to tighten communication, streamline processes, and protect your culture so growth doesn't come at the expense of sanity.  His framework shows you how to build structure that frees you up to scale–whether that means hiring your next employee or doubling your client roster. Why Founder-Led Marketing Works Customers don't just want your product, they want to trust the person behind it. Dennis explains how you, as the founder, can utilize podcasts, social media platforms, and straightforward Q&A-style content to establish authority and attract the right opportunities.  Show up consistently, answer the questions your audience is already asking, and you'll turn your visibility into a steady stream of inbound leads. Enjoy this episode with Dennis Meador… Soundbytes [17:19-17:47] "Instead of typing in Atlanta divorce lawyer, I type in what happens to a second home during a divorce? That's the type of thing that my clients answer. Now, a little YouTube video pops up with a 20-minute video and a whole series of questions about what happens to all the property during divorce in Atlanta, or in Georgia. So that's a question-based approach." [26:03-26:27] "If you can go to a place where no one else is marketing, it might not be 100% of your potential client base, but if only 10% of them are your potential clients, and then we find five outlets, we've just increased your caseload by 50% by just distributing to places that others aren't." [33:06-33:13] "We either have systems that take care of this, and if people won't work within those systems and help us, help them, then they're not our client anymore." Quotes "I didn't ask if you had a TikTok. I asked if you wanted clients to see you on TikTok." "It takes one to three years to really get your system, or your business, properly systematized." "I learned very quickly. You make a lot more money making the job happen than actually doing the job." "If you're building content that's query-based right now, you're building your future while sustaining your presence." Links mentioned in this episode: From Our Guest Website: https://www.thelegalpodcastnetwork.com/  Connect with Dennis Meador on LinkedIn: https://www.linkedin.com/in/dennismeador/ Connect with brandiD Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/

    39 min
  8. 236 | The Visibility Shift That Helps Founders Grow Faster

    SEP 16

    236 | The Visibility Shift That Helps Founders Grow Faster

    If "you" online isn't the same you who shows up in person, you're not alone.  Most founders haven't taken the time to align their personal identity with how they present themselves online. But that clarity–on the inside and out–is what gives your brand staying power. This is a special episode where I joined Jesse Paliotto on FastSpring's Growth Stage podcast to talk about personal branding, founder identity, and why branding from the inside out is the only way to build a business that lasts. The SOULiD Framework Every founder already has a personal brand. The question is–does yours reflect the essence of who you are? In this episode, I share the framework we've used with hundreds of entrepreneurs at brandiD to help them uncover their true differentiators, define their vision, and build a brand around what makes them unique.  Practical Tips for Founder Visibility We talk about the most common mistakes entrepreneurs make when they try to grow their brand–and what to focus on instead. I share how to do a quick audit of your digital presence (hint: it starts with a Google search), why AI can't replace real personality, and what every founder needs to know before they hit publish. Whether you're just getting started or working to build long-term visibility, this conversation will help you focus on what really moves the needle. Enjoy this episode… Soundbytes 16:43 - 17:02 "So many people don't do this, but buy your vanity URL. So buy your first name, last name, and the .com. Even if you have a company, it's not so you don't feel like it's about building your personal brand, you should still point that vanity URL to your about page on your corporate site." 11:01 - 11:18 "When we know what we stand for, we can talk about those things in a way, with conviction–and those also can be very sticky points, both in a positive and negative way to attract our ideal clients." Quotes "Resilience as entrepreneurs, I think it's absolutely one of the top three qualities we need to be successful." "In today's world, consumers are so much more savvy around companies they're supporting or not supporting." "People don't think they have a personal brand. But, we all do." Links mentioned in this episode: Connect with brandiD Easy Tips to Adjust your website: https://buildmybrandid.com/website-tweaks/ Personality Quiz: https://content.leadquizzes.com/lp/jqgbMsr00g  Ready to elevate your digital presence with a powerful brand or website?  Contact us here: https://thebrandid.com/contact-form/ From Our Guest Host Website: https://fastspring.com/ Connect with FastSpring on LinkedIn: https://www.linkedin.com/company/fastspring/

    40 min
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About

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world. Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact. Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all. To learn more about each episode, and the resources mentioned, check out: https://thebrandid.com/the-business-of-you-podcast/

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