The Business of You with Rachel Gogos Rachel Gogos

Weighing in on culturally relevant topics, like faith, as an entrepreneur requires staying authentic to your personal brand, which will attract the right clients and repel the wrong ones.
In this microsode of "The Business of You," Rachel & Christy delve into the topic of discussing culturally relevant topics in a business setting. 
Rachel shares her journey of gradually incorporating discussions about faith into her client meetings over the years. On the flip side, she avoids discussing politics where she doesn’t want to further the growing divide, opting to emphasize inclusivity and the focus on leaving a positive impact through her business interactions. 
When discussing taboo topics like faith and politics, it’s important to choose what really and truly aligns with your personal or business brand and steer clear of what doesn't. 
An openness about your personal convictions can foster profound connections, but a flippant comment that’s not well thought through can do serious reputation damage.
Find out how Rachel’s openness about a “taboo” topic has led to deeper connections and ongoing business relationships with clients.
Quotes
“I decided a couple of years ago that I wanted to be more open about it [my faith]."
“My personal belief system is that, you know, we're all here to kind of make the world a better place.”
“About a year and a half ago, when we did this last version of the brand ID website, I decided to just put a very subtle, Bible verse in the footer of our website.”
“In the US, discussing things like faith and politics is really taboo, but then on the personal brand side, the more we discuss our values and our convictions, the more we attract the right clients, and the more we may detract the wrong people from working with us.”
“John 3:16 is 'For God so loved the world that he gave his one and only son that whoever believes in him shall not perish but have eternal life.'  So, I've been thinking about it for a while, not so much a Bible quote per se, but just how do I start talking about my faith?”
 
“After all the work that we put out in the world, you know, we're building websites, but ultimately I think at the core of our work is really helping people get clear on their purpose in life and then helping them earn a living from doing it.”
“What matters is, how we are living our lives, how we're conducting ourselves every day, how we're making people feel through conducting business with us, how we're leaving them with results as clients, right? And the business owners we work with, we tell them the same thing that those are the things that are important about brand building. How are you making your people feel when they're interacting with your business at every opportunity? Whether it's email, whether it's phone, whether it's Zoom, how are you leaving them feeling after that interaction with you?”
 
“The more I shared, about my personal self and my personal belief, the closer our relationship grew and from a business perspective that has just led to ongoing business and a lot of referral business.”

Kelly Roach is a former NFL cheerleader and Fortune 500 executive turned 8-figure+ entrepreneur empowering thousands around the globe to achieve financial and lifestyle freedom through entrepreneurship.
She is an 11x international best-selling author, top 20 podcast host, and philanthropist who has been featured in major media such as ABC, NBC, Fox, and Forbes–as well as the recipient of prestigious awards such as #287 on the Inc. 5000 list, The Stevie® Awards Woman of the Year, TITAN CEO of the Year, and Inc.s Best in Business. She’s one of the only female founders in the online space to build her company from 0 to 8+ figures with no debt, investors, or outside funding. 
Kelly has always been open about sharing the business strategies behind her success. Now she’s sharing the other hidden ingredient: her faith. 
The Live Launch Model
Kelly started her first business as a sales coach and trainer, teaching the skills she'd learned at her corporate job to small business owners. She tried different launch styles for her programs but found they all lacked a sense of connection with her audience. That was when live streaming came onto the scene and changed everything. 
At the time, there was no “live launch” model. Most launch videos were pre-recorded. So Kelly decided to try something new and went live in a Facebook group. When she got incredible results, she started teaching the Live Launch method to others–and the rest is history.
On Her Way to $1 Billion
Kelly didn’t stop at founding just one business. She owns six to date, with plans to expand further. She follows a simple test to determine when it’s time to move on from a business: there needs to be great leadership, excellent profit margins, a cash cushion, and the ability for her to remove focus as the founder without the business crumbling.
As a mom, Kelly values her freedom and time spent with her family. She doesn’t want any of her businesses to hinge on her. Instead, she creates systems, teams, and processes that create repeatable results without her being hands-on. 
Adapting to a Changing Market
Kelly has seen a lot of shifts in the online business in the past few years. Buyers are more skeptical and many entrepreneurs are pulling back–but what some see as a slow season is an opportunity for others. 
With fewer businesses running ads, you can stand out from the competition. While others are making cuts, you can hire from the best talent on the market. Buyers may be skeptical, but they’re also craving human connection and quality customer service, which has become increasingly rare. People are also looking for more customized solutions. If you can provide one or both of those things, there’s still plenty of room to grow in this market. 
Owning Your Faith
For years, Kelly kept her faith completely separate from her business. It was an important part of her private life but not her public one–until recently. 
The more she saw faith being pushed out of our culture, the more she noticed entrepreneurs struggling with mental health issues. Faith has always been an important part of Kelly’s business journey, so she started sharing that with her community. The response has been both gratifying and surprising…
Enjoy this episode with founder Kelly Roach.
Quotes
“I want to do what I’m doing but I want to do it in a way that I’m really making a difference in the world, changing families and impacting their lives, versus making one corporation millions of dollars. So I decided to take what I’d learned in corporate and start helping small businesses grow.”
“I had to be insanely ruthless with my time.”
“You don’t need 80 hours a week to run a successful business. There are a lot of entrepreneurs that are very busy being busy in avoidance of the things that really move the needle in the business.”
“Complexity kills.”
“I don’t want my businesses to hinge on me. I want to have systems, teams, and p

At brandiD, we've refined the art of offer creation over 15 years. Our approach involves deeply understanding your audience's needs, delivering substantial value, and continuously refining based on feedback.
Remember, you’re not aiming for a perfect offer upon launch; the process of iteration refines your offer, and often, your best version emerges after multiple iterations. Whether your offer is a product, service, or personal brand, exceeding expectations is paramount.
One of the common questions we get from clients during offer creation is pricing. Pricing transcends mere numbers; it's a blend of art and science. We've discovered that establishing anchor numbers and clearly communicating what customers can anticipate are pivotal in guiding their decision-making process.
However, it doesn't end there. Understanding your customer's journey, effectively segmenting your audience, and facilitating seamless action-taking are all integral components of a user experience. Ultimately, it's about more than just making a sale—it's about cultivating relationships and ensuring that every interaction leaves a lasting impression.
For further insights, join us as we delve into the expertise of those who have mastered the craft of crafting irresistible offers...
Quotes
“When there's more to your why than making money, it is definitely much more fulfilling and satisfying.” 
“When we help people with pricing, we look at their experience level and what it is that they're delivering. It's helpful to do a competitive analysis and see what other people are charging for similar services.” 
“Let's say you're trying to price your coaching program? Well, again, what is your experience, what are your certifications, what have past clients said about you, what is your reputation around coaching, because that can drive price up.” 
“So in your competitive analysis, you’ve got to make sure you're comparing apples to apples.” 
“There's a lot of different factors you want to take into consideration when developing pricing.” 
“If you're on the higher price point side, you want to kind of set an anchor number when people are reaching out to you to potentially work with you. And you can put that anchor number on your contact page, or you can put it at the end of your offers. And by anchor number, I mean, some wording such as (for a coaching program), “our prices start at ___”. You don't want to give a firm number. But again, you want to avoid people coming to you thinking that your offer might be super, super low the cost.”
“If you're dealing with customers who have tried to DIY something, and they're coming to you, their pain is likely much higher, and they're much more willing to pay for the services that you offer to solve their problem because they know that they need the help. And the value, right that's where value comes in. Again, they value what it is that you're offering at a much higher level because they've already tried to do it on their own. ” 
“The sales process of your offer actually starts where your customer first learns about that. And don't underestimate the engagement and that experience that somebody has in interacting with your webpage, or with yourself or with your marketing materials. You want to make things very, very clear and very, very simple because that is subliminally communicating to your potential customer that it's going to be easy to do business with you or it's going to be fun to do business with you. Simple sells. And you want to make things very findable.” 
“As silly as it sounds, we really need to tell people what to do next. So a ‘Buy Now’ button or, you know, ‘Book a Free Scope Call’. Whatever the call to action is, think through that and make sure that you're mentioning it, whether verbally or on a web page, multiple times.” 

As a purpose-driven entrepreneur, you dream of creating an impact beyond yourself. But what does it really mean to find–and fulfill–your purpose? Ken Coleman has boiled it down to three essential ingredients.
Known as America’s Career Coach, Ken is a #1 national bestselling author and host of The Ken Coleman Show, a nationally syndicated radio show that airs in more than 35 cities across the U.S. every weekday. Ken has been featured on Fox & Friends, Yahoo! Finance, and the Rachael Ray Show. He speaks to large audiences nationwide on topics like personal development, career, and leadership. 
Whether you want to make a pivot in your business or are looking for new ways to maximize your potential, this episode will help you get the clarity, confidence, and courage you need to fulfill your unique purpose.
What Makes a Dream Job?
According to Ken, there are three components of meaningful work: talent, passion, and mission. Talent is what you’re good at, passion means you enjoy the work, and mission is derived from the results of that work–the impact it has on you and others.
For example, Ken’s talent is communication and he’s passionate about the topics he speaks about: career, leadership, and personal development. He’s also proud of the results that work produces and the impact his show has on others. 
Although your passions and talents may be an innate part of your identity, there’s no one right way to fulfill your purpose. Your vision and mission can change over time. If you find your purpose for your business waning, it may be time to reevaluate those three factors.
A Foundation of Faith
Growing up in a ministry home, Ken’s early life was shaped by watching his parents serve others. His father was a pastor and his mother was also heavily involved with their local church and community. 
Ken believes that you have a unique contribution to make to this world. Beyond your immediate family, there’s a greater purpose you’re called to –and you can fulfill that through your businesses.
Enjoy this episode with career coach and faith-based entrepreneur Ken Coleman…
Quotes
“There is a unique role that we’re meant to fill. And boy is it meaningful when we figure out that role.”
“If you use what you do best, that’s your talent. If you do work you enjoy, that’s where the passion and the emotion come from. And if you create results that you value, it’s missional…if you’re doing what you do best that you love to produce results that matter to you–that’s going to feel like a dream.”
“The calling isn’t as specific as I think we make it. The calling is to contribute your unique way…now we get to determine how we make that unique contribution.”
“I want to communicate to make people think and feel differently, and as a result, act differently–to see their potential and meet their potential.”
“In order to do what you want to do, you need to be around people that are doing that and in places where it is happening.”
Links mentioned in this episode:
Visit Ken’s website: http://kencoleman.com 
Connect with Ken on LinkedIn: https://www.linkedin.com/in/kencoleman-/ 

Faith can play a significant role in decision-making, overcoming challenges, and leadership in your professional life. It's not a static concept but rather a continuous exploration, especially deepening with life experiences like parenthood.
In today’s microsode, Rachel Gogos, founder of The brandiD, distinguishes between religion, an organized body of work, and faith, a feeling intertwined with daily life. Faith emerges as instrumental in facing challenges (which happen daily for entrepreneurs), equating courage with belief in the unseen.
Prayer emerges as a guiding force for business decisions, with observed miraculous outcomes for The brandiD. 
Additionally, faith has the potential to deepen connections with clients.
The integration of personal branding and faith into business strategies aims to make business interactions more personal and authentic.
This human element sets businesses apart in an era increasingly dominated by AI, where authenticity and personal connections are valued.
Dive deeper into the intersection of Faith and Business in today’s microsode… 
Quotes
“Faith is very much for me, tied into the way I live my life. “
“I think courage also is the equivalent of faith. When we don't see something, but we can feel it.”
“Without fail, literally for 15 years, every time I'm getting that feeling of, we could probably take on another client or two, you know, as we're launching projects, and we've got space in our pipeline, literally, sometimes within 24 hours, sometimes within a couple days, we will get new submissions on our website from potential clients.”
“I think part of my role is a leader, especially as I enter this next chapter of life and ownership, business ownership, I'm feeling very called lately, in the last year or so, to be much more open about my faith.”
“I have found that the clients I've felt the most connected to are the ones where we've talked about faith and religion or God in our strategic meetings.” 
Links
The Ascetic of Love by Monahi Gavrilia: https://a.co/d/7AxZhv4
The Alchemist by Paulo Coelho: https://a.co/d/fk3bdGC

Up to 80% of your conversion rate is determined by your messaging. Without a clear message, your audience won’t understand what you do or how you can help them. But with the right words to mobilize your mission, your customers won’t just buy from you once–they’ll tell their friends, too.
Tim Fung is the co-founder and CEO of Airtasker, a trusted online marketplace that connects people who need work done with people who want to work and have the skills to do the job.
Airtasker’s mission is to empower people to realize the full value of their skills–to create jobs, income, and purpose, and have a positive impact on the future of work on a global scale. The company’s powerful messaging has paved the way for rapid growth and expansion.
Prior to starting Airtasker, Tim was a founding team member and investor in telco startup Amaysim, playing a key role in strategy and capital raising. He is a founder and director of several web startups, including online custom shirt design business Joe Button and motorsport event management group Circuit Club.
A Compelling Reason to Change
When developing Airtasker, Tim knew their biggest challenge would be to get people on the platform. Once they started using it, they would see the value–but getting people to adopt any new technology can be difficult. The solution was to offer users a compelling reason to change their behavior. 
Most taskers (the people on Airtasker who offer services) were used to a pay-per-lead model, where they paid for advertising in the hopes that it would lead to a job. Airtasker flipped that model on its head: taskers can use the platform for free, see what jobs are available, and apply for as many as they want. Airtasker only takes a percentage fee once the job is booked.
They also came up with a compelling reason for customers to try the platform. Unlike other gig economy apps, Airtasker starts by asking their customers to describe their problem (however niche it might be). Then taskers are free to suggest creative solutions. For example, if someone accidentally flies their drone into a tree, they can post on Airtasker for help getting it down.
The community-driven model means there are also very few disputes between customers and taskers. Out of hundreds of thousands of tasks completed each month, less than one in 10,000 become disputes.
Building a Brand People Resonate With
Since Airtasker’s inception, Tim and his co-founder have been intentional about building a brand around their mission: to empower people to realize the value of their skills. For example, their “like a boss” campaign featured a variety of taskers who don’t fit the traditional model of what a “boss” looks like, but have been able to create a business for themselves using Airtasker. 
It’s a message that resonates with their target audience–both taskers, who enjoy having control over their income, and customers, who appreciate the contribution to the local community. The result is happy customers and powerful word-of-mouth marketing.
Enjoy this episode with co-founder & CEO Tim Fung…
Quotes
“Why do we ask friends and family to do these kinds of jobs when there are so many people out there who want to earn a living?”
“There’s nothing more motivating than knowing this is your thing and you have to make it work.”
“It’s kind of like the world’s oldest business model in some sense. It’s not an innovative business model but it’s actually something that hasn’t existed yet.”
“Having more people in the marketplace makes it a better business for everyone.”
“Every place across the world has the commonality of: you need people who have skills and you need to get stuff done. The great thing about the business model is that the local people decide what that thing is.”
Links mentioned in this episode:
Airtasker website: http://www.airtasker.com 
Connect with Tim on LinkedIn: https://www.linkedin.com/in/timjfung