The Change Alchemist Shobhana Viswanathan

Sangram Vajre is currently CEO and founder of GTM Partners,  a data-driven analyst firm advising companies on their go-to-market strategies. Sangram was also the co-founder and CMO at Terminus and is the author of Account-Based Marketing for Dummies, MOVE and ABM is B2B. Previously, Vajre was head of marketing at Pardot. He has a master's degree in computer science from the University of Alabama.



In this episode Sangram and I talk about:

- The 7 Different GTM motions for a company and why figuring out your primary and secondary GTM motions are important

- Key GTM Metrics

- Skillsets for marketers

- Why NRR is becoming increasingly important as a metric in 2023

- Evolving role of the CEO and CMO



Key people referenced in the podcast:

Brian Halligan, Co-Founder at Hubspot

Yamini Rangan, CEO at Hubspot

Anthony Kennada, Co-Founder and CEO at AudiencePlus


Sangram's most popular keynotes:

* How to go from Leadership to Belongship
* How Dreamers, Doers, and Drivers become PEAK performers
* How people actually engage and buy: Future of B2B marketing and sales
* How to build a category: Without a community, you are simply a commodity
* How to become a CMO when less than 1% of marketers get a shot at the title
* Why your go-to-market is broken and how to fix it

Books:

Authored three books on B2B Marketing - ABM and ABM is B2B.

Humbled to be recognized as a marketing strategy expert and one of the top 21 B2B Influencers in the world by the DMN network.
My latest book MOVE: the 4-question go-to-market framework is Wall Street Journal and USA Today best seller.

MOVE: A Go-To-Market podcast has over 1000 episodes, this is the top 50 business podcast for marketing and sales leaders with over half a million downloads.

Peak Community (Private group):

Host of an exclusive marketers-only group for CMO and emerging CMO to help grow 1% better each week.

Links:
Sangram Vajre
sangram.vajre@gtmpartners.com

* https://becomingintentional.substack.com/ - my weekly newsletter

* https://gtmpartners.com/ - co-founder and CEO of the data-driven go-to-market Analyst firm

* https://terminus.com/ - co-founder of a fast-growing B2B company

* https://www.peak.community/ - Help CMOs and emerging CMOs to grow 1% better each week

* https://www.sangramhere.com/ - 1-minute speaker reel and my speaking topics and examples

* MOVE: A Go-To-Market podcast - Host Top 50 business podcast in the world

Sangram's goal: positively impact a billion people, together.



LinkedIn: https://www.linkedin.com/in/sangramvajre/




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Jeff Schwartz is the VP of Insights and Impact at Gloat. He is the also the author of WORK DISRUPTED (Wiley 2021) and the forthcoming WORKFORCE ECOSYSTEMS (MIT Press 2023) and Adjunct Professor at Columbia Business School.

Gloat Research on the Great Resignation 2.0

Orchestrating Workforce Ecosystems:  Highlights from MIT-SMR and Deloitte’s 3rd Annual Study of the Workforce    In this podcast, you will learn about - How to future-proof your career

 - Trends in future of work

 - How to use the great assessment to evaluate work models 

- Journey to 2030: A Human Agenda(Deloitte Research) 

- Workforce ecosystems


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Jenny Wood has grown from entry-level to an executive role at Google over her 16 years with the company, and she leads a large operations team that helps drive tens of billions of revenue per year. In 2021, she started a passion project within Google called Own Your Career. Through the program she founded, she’s trained tens of thousands of people on: acing a job search, building relationships, personal branding, effective email writing, landing the right mentor, maximizing workplace influence, and most importantly, increasing confidence.
A former Harvard Business Publishing writer, Jenny is now writing a book about going above and beyond to unapologetically achieve your goals. Jenny is an FAA-licensed private pilot, a daily hiker, an improv student, a tap dancer, and a zucchini bread connoisseur. She lives in Boulder, Colorado with her two young children and her husband, Jon. She met Jon by chasing him off the NYC Subway, and the New York Times featured their story.
In this episode, you will learn how to:
- Own your career
- Figure out when it is time to leave your role or company
- Use frameworks to advance your career
Links:
Website: https://itsjennywood.com
LinkedIn: https://www.linkedin.com/in/jennyilles/



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Anthony Kennada is Co-Founder and CEO at Audience Plus. He was the founding CMO of Gainsight where he is credited with creating the Customer Success category  along with his team-- a novel business imperative, profession and software category that helps subscription companies grow sustainably by becoming customer is epic. He has also been the CMO of incredible companies like Hopin and Front.

By focusing on human first community building, content marketing, live events and creative activations, we developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B valuation.

He also published his marketing playbook at Gainsight with Wiley in 2019 in a book titled Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love. The book debuted as a number one new release on Amazon.

He has also previously worked at Box, LiveOffice and Symantec, and serve as an investor, advisor and board member to enterprise software startups around the globe.

In this episode, listeners will:

- Understand the basics of category creation

- What's next in category creation

- Why every company should think like a media company

- Is a marketer born or made?

Other References

Geoffrey Moore, Crossing The Chasm:  https://spotifyanchor-web.app.link/e/cvO61IFFRwb

Eddie Yoon, Category Creation: https://spotifyanchor-web.app.link/e/EUy63TPFRwb

Useful links:

LinkedIn: https://www.linkedin.com/in/akennada/

Twitter: @akennada

Category Creation: https://tinyurl.com/ycxu4c3y








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David Allen is an author, consultant, and Founder of the David Allen Company. He is widely recognized as the world's leading authority on GTD(Getting Things Done) a system of personal and organizational productivity. His thirty years of pioneering research, coaching and education of some of the world's highest-performing professionals, corporations and institutions, has earned him Forbes' recognition as one of the top five executive coaches in the United States, and as one of the "Top 100 thought leaders" by Leadership magazine. Fast Company hailed David Allen "One of the world's most influential thinkers" in the arena of personal productivity, for his outstanding programs and writing on time and stress management, and his groundbreaking methodologies in management and executive peak performance. Time Magazine labeled his first book, Getting Things Done as "the defining self-help business book of the decade."

David Allen is the author of three books; the international bestseller, Getting Things Done: the Art of Stress-Free Productivity ("GTD" as the method is popularly known), Ready for Anything, and Making It All Work: Winning at the Game of Work and Business of Life. Getting Things Done has been a perennial business bestseller since it's publication in 2001, and is now published in 28 languages.

Getting Things Done has spawned an international movement of devoted adopters from executives, techies, soldiers, entrepreneurs, university professors, musicians, students and the clergy. It has given rise to a thriving "GTD" industry of web sites, blogs and software applications. Internet searches bring up tens of millions of references.

In this episode, he talks candidly about his own journey, and how anyone can become productive.

Links: 

Website: https://gettingthingsdone.com/

LinkedIn: https://www.linkedin.com/in/davidallengtd/

YouTube: 

https://www.youtube.com/watch?v=CHxhjDPKfbY

https://www.youtube.com/watch?v=8ETZJSXK7zs&t=2s




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Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence.

Powerful concepts that you will learn in this podcast:

- The Magic Question

- Gator and Judge Thinking

- The Power of No

Dr. Zoe Chance earned her doctorate in behavioral science from Harvard and now teaches “Mastering Influence and Persuasion,” the most popular course at Yale School of Management. Her research has been published in top academic journals and covered in global media. Zoe speaks internationally for Fortune 500 firms and leading NGOs, and gave a popular TEDx talk, How to Make a Behavior Addictive. Her framework for behavior change is the foundation for Google’s global food policy that helps over 100,000 people make healthier choices every day. Before focusing on academic pursuits, she also managed a $200 million segment of the Barbie brand for Mattel.



Here’s why what she has to say should matter to you: Zoe teaches smart, kind people to raise money for charity, get elected to political office, fund startups, start movements, save lives, find love, negotiate great deals and job offers, and even get along better with their kids. In other words, she helps people to use their superpower of influence as a force for good.




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Support this podcast: https://podcasters.spotify.com/pod/show/shobhana-viswanathan/support