53 min

Lara Hood Balazs (Intuit) | Disciplined & Purpose Driven The CMO Podcast

    • Careers

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. 

Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Lara Hood Balazs is the EVP, General Manager, and Chief Marketing Officer of Intuit, the $9.6 billion in revenue financial software firm. Intuit's products include the tax preparation application TurboTax, personal finance app Mint, the small business accounting program QuickBooks, and recently acquired e-mail marketing platform Mailchimp and credit score and reporting platform Credit Karma. 

Lara has a wide range of responsibilities at Intuit, overseeing the marketing for all of its products. In this conversation, Lara shares how she prioritizes and keeps track of all of her initiatives. She also discusses Intuit's corporate discipline and how they are always acting in the interests of their consumers.

CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

53 min

More by Gallery Media Group

Royally Obsessed
Gallery Media Group & PureWow
The CMO Podcast
Gallery Media Group & Jim Stengel
Mom Brain
Gallery Media Group, Hilaria Baldwin & Daphne Oz
Card Talk
Gallery Media Group & ONE37pm
Your Best Life with Anna Victoria
Gallery Media Group & Anna Victoria
Huh?!
Tyler Schmitt, ONE37pm & Gallery Media Group