Growth. Brand. Community. We want to show marketers and business owners how to holistically grow their brands via a community.
Episode 27 - Making Transitions - Chaos-Proofing Your Community Management Strategy
Your community is expanding, and maybe, so is your team. How do you handle people internally coming into managing your community?
Episode 26: Getting Back to Work? Messaging & Communication are Key
Getting Back to Work? Messaging & Communication are Key
Changes day to day - be consistentEven if the daily message is "same as yesterday" it helps the audience know you updated recentlyIf you're doing something different from the norm - make SURE people know thatBe easy to get ahold of - post your phone & email & livechat or a formBe Flexible - if a customer shows up w/o a required mask - have one available for them to use (sterile - disposable) etc.SHOW you're proactiveClean between customersHave to sign a ticket? Is the PEN clean? Can you skip the signature?Have to go into someone's home? Send them an email BEFORE you go that sets the expectation. Will the tech wear PPE? Should you (customer) wear a mask? Etc.
Episode 25 - Pivots and Possibilities
Great ideas for pivoting when you cant "operate as usual"
Ep 24: Has the time has come to work ON your Business - Instead of in it?
Erin & Carrie explore the concept of working on your business versus in your business. Are you making your brand stronger during down time?
Episode 23: Changing Lanes - Reshaping Your Business In A Time of Uncertainty
We're Being forced to think outside the box. Are you going back inside the box when this is over?
Episode 22: Your World Is Now Remote
Erin & Carrie discuss dealing with your community from a distance.