366 episodes

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

The Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands Mike Gelb

    • Business
    • 4.9 • 132 Ratings

The Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place.

Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription.

Mike also interviews founders that are building some of the most disruptive consumer facing companies in the world. The conversation usually includes the insight the founder discovered, fundraising strategy, and the pitch.

This podcast also includes bonus episodes. Each bonus episode dives into a particular subject that might not have to due with the fundraise or venture capital, but still would be helpful to founders. For example, a bonus episode on brand strategy or how to construct a board of directors. All bonus episodes will be clearly labeled.

For all episodes, please visit www.theconsumervc.com. For updates, you can follow @mikegelb on Twitter.

    The New Types of Acquirers in Health & Wellness, Different Parts Of The Term Sheet That Could Make a Difference In The Exit, and How Deals Get Done with Teddie Townsend from CG Sawaya Partners

    The New Types of Acquirers in Health & Wellness, Different Parts Of The Term Sheet That Could Make a Difference In The Exit, and How Deals Get Done with Teddie Townsend from CG Sawaya Partners

    Our guest today is Teddy Townsend of CG Sawaya Partners, as we explore the dynamic world of health and wellness brand acquisitions.Teddy brings her expertise to the table, shedding light on why companies in this vibrant sector pursue mergers and acquisitions, and how different types of buyers, from private equity funds to strategic acquirers, approach these deals


    Thank you to our Partner –– Propeller Industries https://www.propellerindustries.com/
    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

    We discuss:
    • Company Acquisition Health & Wellness 
    • Understanding Equity Investment Terms
    • Challenges With Low Profit Margins 
    • Shift in Supplement Business Trends
    • Strategic Timing in Brand Acquisition 
    • Strategic Acquirers and Private Equity Groups 
    • Brand Evaluation and Marketing Strategies 
    • Strategic vs Minority Round Buyouts
    • Women's Health and Market Needs
    • Importance of Differentiation in Consumer Industry


    (0:00:00) - Health and Wellness Brand Acquisitions
    Nature's mergers and acquisitions in health and wellness, private equity vs. strategic buyers, term sheet nuances.
    (0:09:35) - Understanding Liquidation Preferences in Investments
    High liquidation preferences in VC deals can misalign interests, impede exits, and signal investor confidence in hot markets.
    (0:13:37) - Sustainable Growth in Business Trends
    Unsustainable growth models, excessive capital raising, reliance on high cash burn, shift in investor perspective, D2C market, understanding key metrics, importance of acquiring new customers, fundamental health and long-term sustainability in health and wellness sector.
    (0:17:45) - Health and Wellness Industry Strategy
    Current trends in health and wellness industry: focus on OTC products, strategic acquisitions, and consumer behavior in beauty and personal care.
    (0:27:37) - Strategic Considerations for Business Acquisition
    Nature's strategic considerations for founders targeting specific buyers, including M&A criteria, legal issues, scaling capabilities, and private equity.
    (0:34:30) - Navigating Business Exits and Valuations
    Substantiating product claims, engaging third-party reviews, and understanding exit strategies for successful business transactions.
    (0:42:12) - Maximizing Deal Opportunities and Process Preparation
    Maximize M&A success with nostalgia marketing, thorough preparation, and strategic buyer engagement for full buyouts and minority rounds.
    (0:49:56) - Women's Health Challenges and Brand Differentiation
    Women's health sector faces challenges in narrow market windows, scaling, and differentiation in a saturated market.
    (0:56:55) - Transition From Writer to Banker
    Teddy's journey from writing to investment banking, using storytelling skills, learning finance from "Investment Banking," and the impact of reading Stephen King's "The Stand.

    • 1 hr 1 min
    The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures

    The Fusion of Past & Future Shopping Experiences, Insights from Brand Capital Fund's Consumer VC Benchmarks Report with Diana Melencio at XRC Ventures

    Our guest today is Diana Melencio. Diana manages the entire XRC Ventures investment process across three investment vehicles – Accelerator Fund, Brand Capital Fund, and Opportunity Fund.

    Thank you to our Partner –– Propeller Industries
    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.


    Subscribe to Our Newsletter:
    https://www.theconsumervc.com/

    • 1 hr 6 min
    What Consumers Care About in Health & Wellness Products, How Competition Builds New Categories, and Will Ozempic Have an Impact on CPG Demand? with Dayton Miller, BFG Partners

    What Consumers Care About in Health & Wellness Products, How Competition Builds New Categories, and Will Ozempic Have an Impact on CPG Demand? with Dayton Miller, BFG Partners

    Our guest today is Dayton Miller, Managing Partner at BFG Partners. BFG Partners help entrepreneurs build exceptional businesses that deliver sustainable growth and outperform competitors in the better-for-you food, beverage, and consumer products space. Their investments include Olipop, Athletic Greens, Caulipower, and Bobo’s. We discuss the inflection points at seed, series A, and Series B in today’s market, categories he’s excited about in consumer today, ozempic, operations metrics, and his time as an entrepreneur building Function Drinks from scratch to $20 million in sales.

    Thank you to our Partner –– Propeller Industries
    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

    • 1 hr
    Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

    Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

    Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.

    We discuss:
    • How did they get into Whole Foods?
    • How did they also get into Walmart?
    • How did their approach to retail expansion?
    • How did they approach branding and positioning for Yellowbird

    Thank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/
    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

    • 56 min
    What Gives a Brand Acquisition Energy with Amrit Richmond

    What Gives a Brand Acquisition Energy with Amrit Richmond

    Our guest today is Amrit Richmond, Founder of Indie CPG since 2019, and has also joined SecureCPG recently

    We discuss:
    • What gives a food and drink brand accusation energy?
    • What are the different profiles of the acquire today?
    • Why acquire emerging brands?

    Thank you to our Partner –– Propeller Industries
    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

    • 52 min
    He Worked with JAY-Z, Was an Olympian, and Now Runs a VC with Samyr Lainé, Founder of Freedom Trail Capital

    He Worked with JAY-Z, Was an Olympian, and Now Runs a VC with Samyr Lainé, Founder of Freedom Trail Capital

    Our guest today is Samyr Lainé, an Olympian, an amazing operator who worked with Jay-Z's, Will Smith and Jada Pickett Smith who is now the founder of Freedom Trail Capital.

    We discuss:
    • How he trained for the Olympics while being a full time law student
    • Working at Monumental Sports (owners of the Washington Capitals and Wizards)
    • Shifting towards the MLS
    • Getting the email that Jay-Z was looking for someone to help run his businesses
    • All of Jay-Z's businesses
    • His view on how brands can collaborate with talent
    • Why he left to work for Will Smith and Jada Pinkett Smith's Westbrook
    • His thesis behind launching Freedom Trail Capital

    Thank you to our Partner –– Propeller Industries
    Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

    • 1 hr 13 min

Customer Reviews

4.9 out of 5
132 Ratings

132 Ratings

klarajag ,

Fun interview with Daniel Gluck

I highly enjoyed it!

bussie110 ,

My Favorite Podcast For CPG

As a CPG founder, CEO and passionate student of the space, I love Mike’s podcast. Mike always has top tier guests, asks insightful questions and delivers informative content. I’m thankful for the golden nuggets found in each episode. Highly recommend!

bretbball1212 ,

MUST listen for business and non-business people

Mike does a great job bringing on an amazing variety of guests to talk about their companies, backgrounds, challenges, and advice. I’ve discovered new companies I was never aware of and learned a lot about a variety of industries that I never knew (ex. the distribution laws that vary between beer, wine and spirits).

If you’re interested in starting a business, listen to this podcast

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