10 episodes
The Content Studio by GLC GLC
-
- Business
-
-
5.0 • 1 Rating
-
Reach your audience with the right content at the right time, and grow your brand through content marketing. Brought to you by GLC.
-
Episode 10 - Want to Understand Your Audience? Try a Reader Survey
The Content Studio is pleased to welcome Paula Frey, GLC's Senior Vice President of Healthcare Strategy, to talk about using reader surveys to ensure that you understand what your audience is getting out of your content program. This valuable tool should be used alongside other data you have gathered to determine levels of engagement.
-
Episode 9 - Chat GPT: What Content Marketers Need to Know About Using This Viral AI
The Content Studio welcomes Rebecca Lubecki, a content manager at GLC who has some helpful hints on what generative AI can—and can't—add to your marketing content process. Learn how to get what you need from this emerging tech, and what to watch out for.
-
Episode 8 - Ways to Make Your Marketing More Inclusive
The Content Studio welcomes Meredith Landry, one of GLC's own Content Managers, to speak about how to make your marketing more inclusive and why it matters. She reflects on best practices, as well as how inclusive content enhances your brand and expands your audience.
-
Episode 7 -Don't Forget About Gen X in Healthcare Marketing
The Content Studio welcomes Dan Miers, chief strategy officer at SPM, GLC's sister company. We speak to him about his co-authored book, "Don't You Forget About Gen X: One Generation's Critical Role in Health Care," and why health care marketers need to take notice of this influential generation.
"Don't You Forget About Gen X" Spotify playlist
https://open.spotify.com/playlist/3votRCzLxHkx8Wc62fVEa1 -
-
Episode 5 - Social Media Trends You Should Adopt Today, and Ones You Should Throw Out