Hosts Jennifer Silverberg and Risa Crandall bring 40+ years of experience to a brand-new podcast that offers a joyful atmosphere to relax while gaining insights into the people, trends, and technologies in the CPG space.
Kathie Feng - Sr. Manager Media & Digital Marketing, Constellation Brands
In this episode Kathie Feng shares her personal and career journey. Kathie’s work at Constellation Brands is focused on providing a frictionless experience to the consumer to drive brand affinity and conversion.
Josh Kovacs Shopper Activation Lead, Meta
Josh Kovacs from Meta talks about shopper marketing and how it is often misunderstood, the need for organizations to have a deep understanding of shopper behavior and new technologies that can help facilitate direct customer engagement.
Kathleen Perreault - Sr. Manager Shopper Marketing - Wells Enterprises
This episode of the CPG scoop features Kathleen Perreault, Sr. manager Shopper marketing at Wells Enterprises. Kathleen discusses her career journey, which has included work on iconic brands such as Mac and cheese and ice cream for Hillshire Foods and Tyson Foods. She joins Jennifer Silverberg and Risa Crandall to discuss marketing today, with an emphasis on consumer-centricity. Kathleen shares how Wells' digital capabilities have developed over time in response to changes in the marketplace. She also offers advice for those entering or currently working in the CPG industry during times of change.