39 episodes

The #1 CPG information source for Global Omni-Channel Leaders.

Empowering you to win in CPG!

The CPG View The CPG View

    • Business
    • 4.7 • 19 Ratings

The #1 CPG information source for Global Omni-Channel Leaders.

Empowering you to win in CPG!

    Navigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)

    Navigating Retail Media: Insights on Standardization, Data Innovation, and the Future of CPG Advertising (Jeffrey Bustos, IAB & Vin Lay, Albertsons Media Collective)

    Could you elaborate on how data is revolutionizing the way CPG companies approach retail media? What are some data-driven strategies that are proving to be game-changers?

    Can you elaborate on why these specific methodologies are crucial for Albertsons Media Collective? How does Albertsons Media Collective's approach to measurement transparency directly benefit your CPG clients?

    What are some of the challenges you foresee in getting other Retail Media Networks (RMNs) to adopt similar standards for measurement transparency? Opportunities? Could you share some behind-the-scenes insights into the research and collaboration that went into creating this comprehensive guide? What was the most surprising finding during your research?

    What trends do you see emerging in the CPG advertising landscape, especially in the context of digital transformation and data analytics?

    • 26 min
    Revolutionizing Retail Media: Navigating Loyalty, Strategies & Future Insights (David Young, VP, Shipt Media at Shipt)

    Revolutionizing Retail Media: Navigating Loyalty, Strategies & Future Insights (David Young, VP, Shipt Media at Shipt)

    With the rebranding to Shipt Media™ and the introduction of new media assets and analytics, what are the key changes brands like Kraft Heinz, Unilever, and Target can expect? How will these changes enhance their advertising and customer engagement strategies?

    What are you hearing from brands when you engage with them on the platform? What are some of the key things they’re looking for when considering how to invest their dollars?  

    Shipt Media has doubled its ad products in the market over the past year. Could you elaborate on some of these new ad products and how they are tailored to meet the evolving needs of your partners?

    The partnership with Criteo is highlighted as a significant step towards standardized analytics. Can you discuss how this collaboration has expanded campaign performance insights for your brand partners and what this means for the future of retail media analytics?

    Shipt boasts a uniquely loyal audience that spends significantly more annually compared to the average omnichannel shopper. What strategies have been most effective in building this loyalty, and how does Shipt Media plan to leverage this to provide value for both customers and brands?

    • 24 min
    Insights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail (Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company)

    Insights Unleashed: Global CPG Transformation, Strategy Shifts, and AI in Retail (Walid Benchama, Global Senior Director, Enterprise Shopper & Channel Insights at The Coca-Cola Company)

    CPG Transformation through Shopper Insights: In your current role as Global Director of Shopper & Channel Insights at Coca-Cola, you're at the intersection of consumer behavior and retail strategy. Could you share an example where your insights have led to a game-changing strategy in the CPG industry?

    Brand Localization in CPG: You've had the unique opportunity to manage both global and local brands across different continents. How do you adapt global CPG brands like Fanta, Sprite, and Schweppes to local markets, and what challenges have you encountered?

    Innovation in CPG: With your certifications as an Innovation Ignitor Black Belt and a Well-Being Champion, how do you bring innovative thinking into the CPG space? Can you share an instance where this led to a breakthrough in product development or marketing?

    AI applications in CPG: would love to touch base here on how we should be looking at AI application in the insights field and the importance of using the right language/setting the right expectations from design to implementation

    • 24 min
    Elevating E-commerce: Unraveling the Dynamics of Retail Enablement (Benjamin Woodruff, CRO at Flywheel Digital)

    Elevating E-commerce: Unraveling the Dynamics of Retail Enablement (Benjamin Woodruff, CRO at Flywheel Digital)

        Digital Transition & Target Partnership: 
    Your recent venture with Flywheel Digital on Target.com seems to be a pioneering effort in offering a comprehensive suite of full-service digital offerings. Can you share the journey behind this initiative and how it’s set to redefine the digital marketplace for brands?



              SOV Measurement & Optimization:
         In the context of Share of Voice (SOV) Measurement and Search Optimization mentioned in your post, could you explain how these elements intertwine to boost a brand’s performance on digital retail platforms like Target.com?



    Walmart’s Omni 5.0 Specifications:
         You highlighted Walmart’s new Omni 5.0 specifications and its impact on content quality scores. Could you shed some light on the key changes under these specifications, and how brands can adeptly navigate them to maintain a competitive edge?



    Retail Enablement Strategy:
    With your mention of Corey Hammond, VP of Retail Enablement, it seems there’s a substantial emphasis on retail enablement strategies. Can you elaborate on the principles of retail enablement and how it’s evolving in the digital landscape, especially in the context of Flywheel Digital’s approach?

    • 16 min
    The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)

    The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)

    Investment Significance: "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become such an essential investment for CPG companies today?"

    Key Metrics for Success: "As companies ramp up their investments in retail media, what are the key metrics they should focus on to ensure they're making data-driven decisions? How do these metrics align with the solutions your company provides?"

    Impact Measurement: "Your company emphasizes the importance of measuring the impact of each dollar spent on incremental sales. Can you walk us through how your platform helps CPG companies make data-driven decisions? What sets your measurement tools apart in this increasingly competitive landscape?"

    Predictive Analytics in Budget Planning: "You offer predictive tools that allow companies to plan their budgets for profitable growth. How do you see predictive analytics evolving in the retail media space, especially with the ePenetration rate and retail media spend both on the rise?"

    Test and Learn Approach: "Your 'Test and Learn' feature allows companies to simulate future incremental sales. Can you share a case study or example where this approach significantly influenced a CPG company's strategy and led to measurable success?"

    Channel and Campaign-Level Insights: "Your solutions offer the ability to plan out different investment scenarios at both channel and campaign levels. How do you recommend CPG companies balance their investments across various channels to maximize ROI, given the rapid growth in eCommerce and retail media spending?"

    • 31 min
    Decoding E-commerce Challenges and Opportunities in Consumer Goods (Andrew Freeman, Vice President NA for CP Skin Health Group, a division of Colgate-Palmolive)

    Decoding E-commerce Challenges and Opportunities in Consumer Goods (Andrew Freeman, Vice President NA for CP Skin Health Group, a division of Colgate-Palmolive)

    With your extensive experience in the eCommerce space across various CPG companies, can you discuss the main challenges and opportunities in the sector as it continues to evolve and grow?

    As a leader in the CPG industry, you have witnessed the rise of direct-to-consumer (D2C) business models. Can you share your thoughts on the impact of D2C on traditional retail channels, and how CPG brands can adapt to this shift?

    You have experience in developing eCommerce capabilities and strategies for different organizations. What are the key factors to consider when implementing a successful eCommerce strategy, and how do these factors vary across different CPG sectors?

    As the global eCommerce landscape continues to evolve, what emerging technologies or trends do you believe will have the most significant impact on the CPG industry, and how can companies leverage these advancements to stay competitive?

    • 23 min

Customer Reviews

4.7 out of 5
19 Ratings

19 Ratings

Mike Downer ,

Great Subject Matter Experts

Don has fantastic guests on and explores all topics Omni channel retail. Each episode unlocks new tactics that you can include in your tool belt to unlock future growth for your business.

MeaganKBowman ,

Fresh & Honest

Don Brett is a lifelong learner. It shows in his line of questions and how he treats his guests. I look forward to each new episode!

SantannaBanana ,

A Must Listen!

Don is a leader in the Digital space and doesn’t disappoint by bringing together leaders to share knowledge across the industry. Love the short form content to get to the good stuff quickly!

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