223 episodes

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.
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The Create Unknown Unknown Media & Studio71

    • Society & Culture
    • 4.8 • 174 Ratings

The Create Unknown interviews the most successful online creators to reveal how they got started and how they keep going. iDubbbz. Vsauce. Casey Neistat. iJustine. PsychicPebbles. We talk to the YouTubers, artists, and streamers who exemplify our mantra of “Make Something. Mean Something.” Part high-level analysis, part hopelessly stupid, Kevin Lieber and Matt Tabor from Vsauce2 dissect the complex business, the unpredictable drama, and the uncertain future of creating online. We’ll see you in The Create Unknown, Space Cowboys.
For advertising opportunities please email PodcastPartnerships@Studio71us.com  
We wanna make the podcast even better, help us learn how we can: https://bit.ly/2EcYbu4 
Privacy Policy: https://www.studio71.com/us/terms-and-conditions-use/#Privacy%20Policy

    The Thing We Never Talk About

    The Thing We Never Talk About

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

    Join Our Patreon: https://www.patreon.com/thecreateunknown

    By this point, you’re almost certainly familiar with “The Hero’s Journey.” Even if you don’t know what it is, you’ve seen it a thousand times. Well, this week, we’re here to tell you that it’s FAKE, and the kinds of real stories that nobody seems to talk about anymore.

    Kevin kicks things off with his recollection of an old episode of Intervention that he saw. Here’s the tl;dr – one man built a business empire for his family, and they were all living pretty comfortably. But then, as all people do, the man passed away and the entire empire crumbled because no one was really able to take up the mantle. We talk about how this kind of story is much more common than you’d think, despite the way we see it on screen.

    That leads us into a discussion about the very short list of movies and television that come to mind that portray these kinds of stories. Things like The Godfather and Succession come close, but never really hit the mark. Turns out, it’s been quite a long time since anything has.

    Then we talk about the inevitability of change, and how things you love can fade away without even realizing it. Matt reminds us of his undying love for PsychicPebbles despite his YouTube presence being almost nonexistent after the smashing success of Smiling Friends, and we talk about how unpredictable these situations are despite them being incredibly common.

    After that, Kevin talks about the astonishing number of people who do good and go completely unrecognized, and Brock Purdy springs to mind yet again. We talk about how The Hero’s Journey is all about saving the world, and how that’s actually much easier than you get led to believe. Matt talks about the importance of transferring values when you do this type of good, and how an interaction during one of his annual grocery store runs showed the kind of spectrum that these good deeds lie on.

    We round out the episode with a big discussion on RESPONSIBILITY. When you’re in a sort of keystone position like the patriarch of the Intervention family, how much responsibility do you have to keep it going after you’re gone? This sort of thing is crucial to football, relationships, and even writing YouTube videos – it really is everywhere.

    Thanks to everyone who joined us live this week, and a special shout out to all of our supportive patrons. We’ll be back next week!

    You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

    Buy our T-shirts: https://www.thecreateunknown.com/store/

    Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

    Apple: http://bit.ly/TheCreateUnknownApple
    Spotify: http://bit.ly/TheCreateUnknownSpotify
    Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

    CREDITS: 

    Hosts: Kevin Lieber and Matt Tabor 
    Produced and Edited by Ben Webster
    "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
    Theme by Mega Drive → http://megadrivemusic.com  
    Opening Animation: Kidmograph 
    City Animation: Eric Langlay 

    "The Create Unknown" is produced by Unknown Media. 

    CONNECT WITH US: 

    » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
    » Follow us on TWITTER: http://twitter.com/createunknown  
    » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
    » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
    » View our website: https://thecreateunknown.com
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 1 hr 7 min
    The World is Fake

    The World is Fake

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

    Join Our Patreon: https://www.patreon.com/thecreateunknown

    We’re back again this week, and for this episode we figured we’d tackle a nice easy topic – THE WORLD. Everybody has their own experiences and perceptions of the world around them, but more often than not, those perceptions are just not based in reality at all. This week, we’re here to find out why.

    We kick things off with a special shout out to long time patron NRM who has really been popping off with his channel “Bear Bites” recently. Check him out here: https://www.youtube.com/@BearBitesShow/videos 

    After that, Kevin plunges us right into the thick of the discussion. We start off by talking about the controversial quarterback that inspired this discussion: Brock Purdy. We talk about the perception of his talent, his ACTUAL talent, and the uniquely quantitative nature of sports.

    Then, Matt wants to get to the bottom of it all. We talk about the factors that come together to make this disconnect from reality possible, the shockingly common misinterpretation of fairly common terms, and how that all relates to the political climate of today.

    We touch on the effects of the “tailored experience” that the internet and social media create pretty often on this show, and it’s more relevant now than ever. Matt talks about the critically important difference between this and the idea of an “echo chamber,” the difficulty that comes with finding people with well-rounded perspectives, and the unfortunate reality of wanting to care about any of it in the first place.

    We close out the episode by SUFFERING. Well, kind of. We talk about the Russian idea of “feeding on suffering,” and the surprisingly optimistic outlook that can provide for you. Matt relates that to his rekindled fixation on the Roman Empire, and Kevin shares some of his recent tea frustrations.

    Thanks to everyone who tuned in live this week, and thanks especially to our supportive patrons. We’ll be back again next week!

    You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

    Buy our T-shirts: https://www.thecreateunknown.com/store/

    Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

    Apple: http://bit.ly/TheCreateUnknownApple
    Spotify: http://bit.ly/TheCreateUnknownSpotify
    Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

    CREDITS: 

    Hosts: Kevin Lieber and Matt Tabor 
    Produced and Edited by Ben Webster
    "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
    Theme by Mega Drive → http://megadrivemusic.com  
    Opening Animation: Kidmograph 
    City Animation: Eric Langlay 

    "The Create Unknown" is produced by Unknown Media. 

    CONNECT WITH US: 

    » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
    » Follow us on TWITTER: http://twitter.com/createunknown  
    » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
    » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
    » View our website: https://thecreateunknown.com
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 1 hr 30 min
    The Lost Art of Listening

    The Lost Art of Listening

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

    Join Our Patreon: https://www.patreon.com/thecreateunknown

    Have ever tried to hold a conversation with someone and noticed that they haven’t actually been listening to you? Or maybe you’ve noticed you haven’t actually been listening yourself? Well, this issue runs a lot deeper than you probably realize, and this week we’re here to talk about it.

    Matt kicks things off with a FOUR HOUR conversation he had with some of our patrons in the discord after last week’s recording. He tells us about the general state of conversations today, and the impressive communicator he met at an event that sparked this train of thought. We talk about the shift in how we talk to people across the board, and the growing list of things that don’t even require human interaction anymore.

    Then Kevin highlights the absolute WORST way to interview someone, and the clear similarities that has to everyday interactions. We talk about the critical importance of listening and how that should shape conversation, and we relate that to our near five-year run in doing just that on this show.

    Unfortunately, though, there may not be a whole lot we can do about it – not deliberately at least. Kevin emphasizes the need for natural change, Matt talks about the loss of community activities, and we come to some tragic realizations about how it shapes storytelling today.

    After that, Matt tells a uniquely personal story about bowling and ice cream, and we talk about how experiences like that shape artists. We dive into the apparent lack of writers with those kinds of experiences, and how that shows up in pretty much all popular media these days.

    We round out the episode by talking about the importance of surprise and discomfort, the tragic inability to “tickle yourself,” and the surprising importance of HANDS. It all makes a lot more sense than you might think, trust us.

    Thanks to everyone who tuned in live, and a special shout out to all of our patrons. You make this show happen. We’ll see you all again next week!

    You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

    Buy our T-shirts: https://www.thecreateunknown.com/store/

    Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

    Apple: http://bit.ly/TheCreateUnknownApple
    Spotify: http://bit.ly/TheCreateUnknownSpotify
    Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

    CREDITS: 

    Hosts: Kevin Lieber and Matt Tabor 
    Produced and Edited by Ben Webster
    "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
    Theme by Mega Drive → http://megadrivemusic.com  
    Opening Animation: Kidmograph 
    City Animation: Eric Langlay 

    "The Create Unknown" is produced by Unknown Media. 

    CONNECT WITH US: 

    » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
    » Follow us on TWITTER: http://twitter.com/createunknown  
    » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
    » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
    » View our website: https://thecreateunknown.com
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 1 hr 19 min
    Kevin Cheats Death

    Kevin Cheats Death

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

    Join Our Patreon: https://www.patreon.com/thecreateunknown

    Fitting right in with our all-too-common theme of “life-stopping interruptions,” we had to take a little time off last week. Why, you might ask? Because Kevin single handedly CHEATED DEATH. Kind of.

    Kevin starts off his story by describing the “odd twinge” he felt one day, and the increasingly unbearable pain that accompanied him on the drive to the hospital. Matt digs to get into the gritty details, and Kevin talks about his unexpected difficulty in the emergency room.

    Then we talk about the surprising difference between morphine in the movies, and what actually happens in real life. Kevin gets a CT scan, and along with it a surprising diagnosis: a kidney stone. He talks about the process of getting the scan, and the deviously deceptive nature of his symptoms.

    We round out the episode by talking about the REAL benefit of passing a kidney stone – the amazing conversation starter that comes with it. Matt gives Kevin a new title, and we speculate on how people in the past had to deal with these horrific nuisances.

    Thanks to everyone who tuned in live, and a special shout out to our supportive patrons. We’ll see you all next week!

    You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

    Buy our T-shirts: https://www.thecreateunknown.com/store/

    Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

    Apple: http://bit.ly/TheCreateUnknownApple
    Spotify: http://bit.ly/TheCreateUnknownSpotify
    Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

    CREDITS: 

    Hosts: Kevin Lieber and Matt Tabor 
    Produced and Edited by Ben Webster
    "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
    Theme by Mega Drive → http://megadrivemusic.com  
    Opening Animation: Kidmograph 
    City Animation: Eric Langlay 

    "The Create Unknown" is produced by Unknown Media. 

    CONNECT WITH US: 

    » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
    » Follow us on TWITTER: http://twitter.com/createunknown  
    » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
    » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
    » View our website: https://thecreateunknown.com
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 1 hr 1 min
    Why Are YouTubers Retiring?

    Why Are YouTubers Retiring?

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

    Join Our Patreon: https://www.patreon.com/thecreateunknown

    If you’ve been on YouTube at all these past couple of weeks, you’ve probably noticed the astonishing number of creators announcing their RETIREMENT. People like Meat Canyon, Tom Scott, and even MatPat of Game Theory fame are all changing directions with their content, or stepping away from YouTube altogether. We’re here to talk about why.

    We kick off the episode by highlighting some of the major announcements that have been posted recently. Whether they’re about a change in content style, or a complete, formal retirement, they all have one thing in common – these people are at the top of their game.

    We also talk about the possible “time limit” on a grind-heavy operation like the ones these creators are running. Is there a set amount of time someone can create like this, or is it something else? How much do real-life changes get in the way of things? Why stop at all?

    In his true scholarly fashion, Kevin has been studying these videos since they started popping up. If you’re just as curious about them as we are, you’re in luck, because he’s prepared a series of six key points that all these announcements touch on. We talk about the entirely unique nature of a career as a YouTuber, the influence of the parasocial relationship, and the role that an artist’s motivation plays in all of it.

    We round out the episode by looking to the future, but this time it’s not our own. We get into the probable increase in YouTuber retirements over the coming months, and the incredibly strong position that a career as a content creator can put you in.

    Thanks to everyone who tuned in live this week, and a special shout out to all our patrons. You really make this show happen. We’ll see you all again next week!

    You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

    Buy our T-shirts: https://www.thecreateunknown.com/store/

    Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

    Apple: http://bit.ly/TheCreateUnknownApple
    Spotify: http://bit.ly/TheCreateUnknownSpotify
    Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

    CREDITS: 

    Hosts: Kevin Lieber and Matt Tabor 
    Produced and Edited by Ben Webster
    "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
    Theme by Mega Drive → http://megadrivemusic.com  
    Opening Animation: Kidmograph 
    City Animation: Eric Langlay 

    "The Create Unknown" is produced by Unknown Media. 

    CONNECT WITH US: 

    » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
    » Follow us on TWITTER: http://twitter.com/createunknown  
    » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
    » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
    » View our website: https://thecreateunknown.com
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 1 hr 13 min
    Introspection is a Necessary Mess

    Introspection is a Necessary Mess

    Thanks to MAINGEAR for speeding up everything for us. Check out the VYBE line that’s making up the core of Matt’s new studio -- and use code CREATE for a free additional year of warranty on desktops: https://maingear.com/ref/656/

    Join Our Patreon: https://www.patreon.com/thecreateunknown

    If there’s one thing everyone’s got, it’s an opinion, and you’re probably pretty clear on where you stand for most things. Whether it’s Matt’s laundry-list country songs or the chugging distorted guitars of Kevin’s favorite music, you know what you do like and what you don’t. But have you ever really stopped to think about why? This week, we’re here to get you to at least try.

    First, though, we kick off the episode by talking about the strange time of year between Christmas and New Year’s that Kevin has given an affectionately vile name. People generally don’t expect much of you during this week-long span, but we talk a bit about the serious grinding we’ve been up to through it all.

    After that, Kevin starts off our discussion by talking about some of the difficulties he has articulating some of his thoughts. We talk about how easy it is to have an opinion on something, and the surprising lack of people who take that next step to figure out WHY you have it in the first place.

    Then, we take that and evolve it into the topic at large for this episode – introspection. When you start to think about your motivations for liking a thing, it gets a whole lot easier to understand not just yourself, but the world around you as well. We get into just how important that process can be, how it relates to famous auteurs like Wes Anderson, and how much of a difference it makes when you inevitably face some change in your life.

    We round out the episode by looking into the new year, and how we can apply all this going forward. You really have to think about whether or not you’re even trying to know who you are, or if you’re not even interested at all. Kevin talks about the mental exercises required to grow that “muscle,” and Matt gives us a clear set of steps that’ll help you reach the optimal end-goal.

    Thanks to everyone who supported the show in 2023 – exciting things to come in the new year!

    You love anime. You love tea. Get 10% off your order with code CREATE at The Dragon's Treasure: https://www.thedragonstreasure.com/

    Buy our T-shirts: https://www.thecreateunknown.com/store/

    Join our Discord to talk with artists, creators, and fans of the finer things in online life: http://discord.gg/tcu

    Apple: http://bit.ly/TheCreateUnknownApple
    Spotify: http://bit.ly/TheCreateUnknownSpotify
    Google Podcasts: http://bit.ly/TheCreateUnknownGooglePodcasts

    CREDITS: 

    Hosts: Kevin Lieber and Matt Tabor 
    Produced and Edited by Ben Webster
    "Created in the Unknown" theme by Basswaite: https://linktr.ee/Basswaite  
    Theme by Mega Drive → http://megadrivemusic.com  
    Opening Animation: Kidmograph 
    City Animation: Eric Langlay 

    "The Create Unknown" is produced by Unknown Media. 

    CONNECT WITH US: 

    » Chat with us on DISCORD: https://discord.gg/qAQV3Jw  
    » Follow us on TWITTER: http://twitter.com/createunknown  
    » Follow us on INSTAGRAM: http://instagram.com/thecreateunknown  
    » Follow us on FACEBOOK: http://facebook.com/thecreateunknown  
    » View our website: https://thecreateunknown.com
    Learn more about your ad choices. Visit podcastchoices.com/adchoices

    • 1 hr 26 min

Customer Reviews

4.8 out of 5
174 Ratings

174 Ratings

review and stuff ,

:)

This is a very funny podcast, I even watch this in the shower and before bed, I especially like the Sr pelo episode, which is my favorite YouTuber as well, keep doing good Matt and the other dude

hickenman ,

Can you get Matpat on the show?

I think it would be very interesting and fun

ASobering ,

Such a wealth of knowledge! 🧠

This is one of the most insightful and entertaining podcasts that I have ever come across! Kevin and Matt do such a great job of sharing their wisdom and I love how they lead meaningful conversations with guests who bring so much experience to the table. Whether you’re a creator or not, I highly recommend checking this show out - you won’t be disappointed!

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