The Culture Lane Marcus Amick
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- Business
There is arguably no business sector undergoing a transformation as intriguing as the automotive and mobility industry. The Culture Lane with Marcus Amick provides listeners with deeper insight into the rapidly changing world of transportation, with a focus on the products, people, and services driving the shift. Topics include everything, from new EV technology to key position changes in the automotive and mobility space, and how it all affects consumers and the business of transportation.
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Different Connection: Smartcar Takes Position
Connected vehicles are poised to completely redefine automobility, from car sharing to the way packages are delivered to customers. This week's episode delves into Smartcar, a tech company that is taking a different lane in the world of connected vehicles, by enabling developers with the tools to more easily create apps to improve the mobility experience. The featured guest is Sahas Katta, founder and CEO of Smartcar.
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Steering Change: Hyundai VP on Mobility
Hyundai continues to gain ground in the U.S. car market, all while striving to solidify its position in the new world of mobility. This episode of The Culture Lane delves into how the company is navigating that transition with featured guest Olabisi Boyle − vice president of product and mobility at Hyundai Motor America.
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Charging Elevated: Rove Breaks Ground
There is no shortage of new charging ideas in the rapidly evolving world of electric vehicles. But Rove, a new California-based startup, is taking a different approach to addressing some of the major barriers associated with EV ownership. The company is launching what it touts as “full-service” charging centers with a host of premium amenities. This week’s featured guest is Nathan McDonnell, CEO of Rove.
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Driving Disruption: The Carvana Formula
The auto industry has long been a business driven by traditions. Over a decade ago, Carvana launched, with a mission to disrupt the space, by providing consumers with a different approach to buying a used vehicle. This episode delves into how the company is building on that strategy while navigating the challenges that come with being a disruptor. The featured guest is Dan Gill, chief product officer at Carvana.
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Culture First: Marketing Nissan U.S.
The task of positioning an automotive brand in today’s consumer market is challenging, to say the least. There are so many factors to consider – whether it's assessing how a particular vehicle might appeal to millennials or finding a clever way to promote new tech features. This episode of The Culture Lane delves into how Nissan U.S. is meeting the challenge, with featured guest Marisstella Marinkovic, the chief marketing officer at the automaker.