20 episodes

The Current Podcast returns for another season of insights and inspiration from marketing leaders of the world’s most influential brands and agencies. Take a deep dive into the worlds of TV, media, and data-driven marketing, all explained in plain English, alongside co-hosts George Slefo and Ilyse Liffreing. New episodes released every Wednesday.

The Current Podcast Damian Fowler, George P. Slefo, Kat Vesce Lansbury, Cassie Crosby, Kiarra Powell, James T. Green, Rick Kwan, Gretta Cohn, Loving Caliber, Ivan Sikic, The Trade Desk, Transmitter Media

    • Business
    • 5.0 • 14 Ratings

The Current Podcast returns for another season of insights and inspiration from marketing leaders of the world’s most influential brands and agencies. Take a deep dive into the worlds of TV, media, and data-driven marketing, all explained in plain English, alongside co-hosts George Slefo and Ilyse Liffreing. New episodes released every Wednesday.

    IAB's David Cohen, CEO

    IAB's David Cohen, CEO

    To David Cohen, an industry veteran who now serves as the Interactive Advertising Bureau’s chief executive officer, the media landscape is clear.

    “The future of video will be streamed,” Cohen says on The Current Podcast. “There is no doubt in my mind that it is going to happen. The main question is how much the industry needs to evolve from now until then.”

    Cohen breaks down the biggest challenges around being at the center of the digital advertising industry, Netflix starting up an ad-supported tier, the Great Resignation, and why he believes the upfronts and NewFronts will merge in this episode.

    “This is going to be one video market,” he says. “There is no need for the time and effort of separating them. It is a fallacy today and it will certainly be a fallacy in the future.”

    • 24 min
    Campbell's Marci Raible, VP of Integrated Marketing

    Campbell's Marci Raible, VP of Integrated Marketing

    Campbell Soup Company is synonymous with memories of Mom making soup. Nowadays, the 153-year-old company still wants to hold on to that authentic branding, but to do so in the modern age. Campbell has been refining its data-driven strategies with Marci Raible, vice president of integrated marketing, at the helm.

    “It’s really easy to ask for a lot of data, but having the strategy for the data you need and how you are going to execute is critically important,” Raible says on The Current Podcast. “Otherwise, you can get paralyzed.”

    Retail media is also a key data driver for Campbell. On the podcast, Raible discusses how retail media has become a catch-all umbrella term, the innovations she would like to see with advertising on streaming platforms, and how to find new ways to connect with consumers who have been surrounded by the Campbell’s brand since they were kids.

    “How are we evolving with them as their lifestyle has changed? It’s really easy to just say, ‘We want to change. We’re going to be whatever, you know, is happening today.’ And to me, that just doesn't work,” she says. “We must be authentically Campbell. It’s understanding who we are as a brand, but then doing it with a modern twist. That is really the difference.”

    • 19 min
    Senate Leadership Fund's Billy McBeath and Bully Pulpit Interactive's Mike Schneider

    Senate Leadership Fund's Billy McBeath and Bully Pulpit Interactive's Mike Schneider

    U.S. politicians across the aisle, from ultra-Libertarian to extreme Republican, have used digital advertising to fuel their presidential campaigns. With the 2022 midterms and 2024 presidential election fast approaching, the time is ripe for new strategies. On the latest episode of The Current Podcast, meet two men who sit — Wizard of Oz style — behind the curtain of political advertising: Billy McBeath and Mike Schneider.

    McBeath is the digital director and senior advisor at the Senate Leadership Fund — a Republican super PAC that specializes in getting conservatives elected to the Senate. Schneider, on the other hand, sits on the liberal side of the political spectrum. He worked on President Biden’s presidential campaign in 2020 as a partner and head of BPI Labs for Bully Pulpit Interactive.

    “What we’re really buying for is impact and outcomes,” Schneider says on The Current Podcast. “Where can we deliver a persuasive video message to a voter to get them to shift their opinion?”

    “It’s all about how can you measure how your message is received, not how many times it was viewed,” McBeath adds.

    The next upcoming elections also align around the expected deprecation of third-party cookies, which McBeath is awaiting. “We’re basically going to be rebuilding the airplane while we’re flying it next cycle,” McBeath says. “It’s going to be fun, but also really challenging.”

    McBeath and Schneider also discuss the fast nature of a political marketer’s job, why connected TV will be the way forward for all future elections, and how important identity will become as we get closer to the deprecation of third-party cookies.

    • 19 min
    Mischief's Greg Hahn, COO and Co-Founder

    Mischief's Greg Hahn, COO and Co-Founder

    Fifteen years into his celebrated career as chief creative officer at BBDO, Greg Hahn — like millions of other people — lost his job at the start of the COVID-19 pandemic. Two months later, however, he launched Mischief @ No Fixed Address, which found immediate success and recently was crowned Ad Age’s Agency of the Year.

    “That’s kind of mind-blowing,” Hahn, who also acts as chief creative officer of the agency, says on The Current Podcast. “But if you surround yourself with the right kind of people and everybody knows why they’re there, the results are endless.”

    Ironically, Mischief has developed a reputation true to its name, creating campaigns for Jay-Z’s cannabis brand, Monogram, that challenge marijuana regulation by comparing it to state laws of incest and bestiality. Another example: Kraft Macaroni & Cheese asked people to “send noods.” For Hahn, the riskiest idea is “the one no one pays attention to.”

    In this episode, Hahn goes into how he discovered his co-founder at Mischief, what he looks for when he hires new employees, and the benefits of taking risks with campaigns. “That’s been our guiding force,” Hahn says. “How do you remain pure to your vision and grow at the same time? And I think it can be done.”

    • 20 min
    Discover's Kate Manfred, CMO

    Discover's Kate Manfred, CMO

    Not too many people can say they’ve gone from working as a chemical engineer to chief marketing officer, though that’s exactly what Discover CMO Kate Manfred has done.

    In our latest episode of The Current Podcast, Manfred discusses her unconventional career path from working as an engineer and then consultant to her current role as CMO of Discover. “To make good, robust decisions, you really need to embrace the math and data that every consumer leaves as they’re clicking around the internet,” Manfred says on the podcast.

    Manfred’s scientific background equips her with a marketing skill set that allows her to thrive as a data-driven CMO. Despite her unique background, Manfred knows she can’t do everything on her own. “No one can do this job alone. A CMO can never be successful by himself or herself,” Manfred says. “It really comes down to the strength and quality of the team that you build both internally and externally.”

    • 20 min
    Carat's Mike Law, CEO

    Carat's Mike Law, CEO

    Twelve years into his career, Mike Law took a self-described “sabbatical” from advertising holding company Dentsu when he moved client side to be Director of Media at Pfizer. In the third season of The Current Podcast, Law describes how he’s using the lessons he learned at Pfizer in his second go-around with Dentsu, where he now serves as CEO of the award-winning agency, Carat U.S.

    Law also touches on the recent work he’s most proud of (hint: it has to do with the Covid-19 pandemic), why former college student-athletes can thrive in advertising even if they don’t have any experience, the value of working for an agency today, and why he loves working in advertising.

    “Everything that happens in the world, whether it be Hollywood or real geopolitical issues, has an impact on us and for us,” Law says. “We watch TV kind of cautiously, because we are like, okay, whatever happens next I'm going to have to think about what that means for my clients and my brands, but it also makes it a really exciting business.”

    • 18 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Joey 2050 ,

Zena Arnold

Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!

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