82 episodes
The Current Podcast The Current
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- Business
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4.9 • 23 Ratings
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The Current Podcast returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing uncover candid stories from these executives on everything from how they landed their roles to moments of redemption to innovations they're excited about and more. New episodes are released every Wednesday.
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Polaris’ Pam Kermisch on marketing past assumptions in the powersports space
Polaris’ Chief Customer Growth Officer talks with The Current Podcast about how many of the company’s customers are multicultural and have preferred style over performance.
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Foxtel Media’s Mark Frain on why improving the customer experience is top of mind for the streaming age
Foxtel Media CEO Mark Frain dishes on how the customer and advertising experience are shifting amid the proliferation of streaming.
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e.l.f. Beauty CMO Kory Marchisotto on betting on women’s love for live sports
Chief Marketing Officer Kory Marchisotto joins The Current Podcast to discuss why the makeup brand e.l.f. Beauty decided to air a Super Bowl ad, and why other female-driven brands are missing out.
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ADT’s DeLu Jackson on why the marketing funnel is more like an ‘infinity loop’ now
ADT’s EVP and CMO DeLu Jackson joins The Current Podcast to discuss how the company’s partnership with Major League Baseball’s Miami Marlins reinforces the impact of live sports. Jackson also touches on why the marketing funnel isn’t so much a funnel anymore as it is an “infinity loop.”
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Crunch Fitness’s Chad Waetzig on getting strong first-party data
Crunch Fitness' CMO, Chad Waetzig joins The Current Podcast to explore how Crunch is developing their on-demand workout streaming app, how they're leaning into performance marketing versus brand-building and why digital media is the best way to reach its gymgoers.
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Intuit’s Dave Raggio on creating a media network for small businesses
Intuit's Dave Raggio shares why SMB MediaLabs doesn’t own inventory, how it prioritizes privacy for its customers, and the reason consumer and CPG brands are turning to Intuit’s data.
Customer Reviews
Master interviewers!
So much great content, strategies, and insights from top business executives! I can’t keep up with all your amazing interviews, episode titles, and content!
Great guests!
Quality guests from across the marketing spectrum week over week.
Zena Arnold
Great discussion with Zena Arnold! What marketing means for the company - and for the consumer. Thank you!