The D2Z Podcast Brandon Amoroso

Join Brandon Amoroso and Noah Rahimzadeh as they dive into the world of personalized marketing in e-commerce. From Noah's journey in health IT to Digioh’s innovative approach, discover how zero-party data is transforming customer interactions. Explore the nuts and bolts of building a partner program from scratch, emphasizing clear goals and streamlined processes. Don't miss out on insights into co-marketing initiatives and the value they bring to agency partnerships.  

Timestamps
🌟 Introduction and Background of Noah Rahimzadeh (00:00:00)
🔄 Transition from Enterprise Martech to Entrepreneurship (00:01:37)
🔍 Overview of Digioh’s Focus on Marketing Efficiency (00:04:19)
🛍️ Product Offerings: Zero-Party Data Suite and Identification Layer (00:05:03)
🤝 Approach to Partnerships: Tech vs. Agency Partners (00:10:15)
🤝 Leveraging Shared Merchant Opportunities (00:16:13)
🤝 Importance of Mutual Success in Partnerships (00:17:00)
🤝 Building Agency Relationships and Driving Referrals (00:17:52)
💻 Technical build-out and partner program structure considerations (00:18:59)
📈 Lead requirements and partner enablement (00:19:47)
📊 Tracking referrals and managing agency relationships (00:20:33)
🎁 Prioritizing benefits and perks in the partner program (00:22:10)
📣 Co-marketing strategies and joint initiatives (00:22:59)
📈 Case studies and success stories (00:24:37)
🎯 Importance of clear goals and streamlined processes (00:26:11)
📋 Lightweight case studies and marketing opportunities (00:35:05)


Noah Rahumzadeh
LinkedIn - https://www.linkedin.com/in/noah-rahimzadeh-91667bb1/
Digioh - https://www.digioh.com/


Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

In this episode of the D2Z podcast, host Brandon Amoroso and guest Cade Proulx dive into the power of leveraging the Gen Z mindset for business growth. From insights on transitioning clients between e-commerce platforms to discussions on process optimization and industry innovation, this episode offers valuable strategies for entrepreneurs looking to scale their businesses effectively. Tune in to gain actionable insights and unlock the potential for growth in your own business journey.

Timestamps
👋 Introduction of Cade Proulx and endlane (00:00:00)
📝 Overview of Sendlane's implementation program and its purpose (00:01:39)
🚀 Importance of scaling quickly and leveraging the agency community (00:03:02)
🏗️ Building a successful process and predicting growth for scalability (00:05:22)
💼 Tailoring processes and pricing based on agency and client needs (00:08:00)
🔍 Importance of questioning and refining processes for optimization (00:09:54)
❓ Challenges agencies face with new tools and technologies in the market (00:11:04)
💡 Setting expectations and providing value to clients during implementation (00:14:19)
🗣️ Communication, feedback, and setting expectations for successful migration (00:16:13)
🛒 Observations on the changing landscape of e-commerce tools and platforms (00:18:03)
📢 Importance of providing direct feedback to solutions providers (00:20:54)
🔄 Transition from Carro to Sendlane (00:25:21)
🔍 Analyzing Customer Experience (00:25:50)
🏢 Building Processes and Culture (00:26:43)
📈 Future Growth Plans (00:30:49)
🏗️ Setting Foundation for Growth (00:32:56)


Cade Proulx
LinkedIn - https://www.linkedin.com/in/mateo-velayos/
Sendlane - https://www.sendlane.com/
Website - https://cadeproulx.com/


Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

Discover the secrets to thriving in Latin American e-commerce as Brandon Amoroso sits down with Mateo Velayos, Klaviyo's seasoned account focusing on Latin America. From navigating cultural nuances to leveraging strategic partnerships, explore the dynamic landscape of Latin American markets and uncover invaluable insights to fuel your business growth. Don't miss out—tune in now!

Timestamps
🌎 Introduction to Latin American e-commerce market (00:00:00)
🛒 Differences between US and Latin American e-commerce markets (00:02:26)
💼 Sales perspectives and buyer behavior in Latin America (00:03:58)
🤝 Importance of relationship-building in Latin American market (00:05:27)
🔧 Existing tools and technologies in Latin American market (00:06:27)
📈 Strategies for enterprise and mid-market targeting (00:07:38)
🚀 Challenges in adopting new technologies (00:14:18)
💰 Challenges in Latin American Markets (00:18:57)
💵 Price Sensitivity and Value Proposition (00:21:04)
🤝 Focus on Partnerships (00:23:27)
⚖️ Scaling and Division of Responsibilities (00:24:52)
🌱 Ecosystem Development and Emerging Markets (00:25:31)
🗣️ Overcoming Language Barriers (00:29:13)

Mateo Velayos
LinkedIn - https://www.linkedin.com/in/mateo-velayos/
Klaviyo - https://www.klaviyo.com/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/

In this episode, Brandon Amoroso welcomes Roy Mathew, CTO of SCALIS, to discuss the innovative approach behind the platform revolutionizing candidate-company matchmaking. From cultural alignment to scalability strategies, Roy shares insights into SCALIS's evolution and its transformative potential. Join them as they navigate the intricacies of product development, offering a glimpse into SCALIS's journey toward redefining the recruitment landscape.


Timestamps
🎙️ Introduction to SCALIS and Roy Mathew (00:00:00)🏢 Contrasts between navigating big corporations versus startup ecosystems (00:03:34)🚀 Exploring the nexus of innovation and cultural dynamics in organizations (00:07:00)💻 Adapting to remote work and hybrid team structures in modern environments (00:09:57)🌈 Joining SCALIS: Triumphs, trials, and the scalability mission (00:17:40)🔍 Unveiling the origin story behind "Scalis" and its symbolic essence (00:20:23)🔧 The conductor's role: Navigating communication and coordination in development (00:23:50)🤝 Cultivating alignment and shared understanding within the company culture (00:24:20)🔍 Balancing the feedback tightrope: Customer input versus product vision (00:27:18)💬 Transparency as currency: Overdelivering while underpromising to customers (00:31:00)🔨 Navigating the MVP maze: Prioritizing features and functionality (00:33:37)🌐 Envisioning Scalis as a dynamic, customizable framework for the future (00:41:05)🌏 Charting expansion voyages: Opportunities and hurdles in the Asian market (00:43:14)

Roy Mathew
LinkedIn - https://www.linkedin.com/in/roy-mathew-0a6137/
SCALIS - https://scalis.ai/


Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, Brandon Amoroso sits down with Michael True, the co-founder and CEO of Prescient A.I., for a great discussion on the evolution of media measurement and optimization in the digital age. Mike shares his journey from the realm of big tech giants like Oracle and IBM to the founding of Prescient A.I., offering invaluable insights into the platform's transformative trajectory. From predicting profitable tours for midsize record labels to its current focus on media analytics for the music industry and e-commerce, the conversation delves deep into the challenges and innovations driving ROI in today's digital landscape.


Explore the nuances of advertising measurement across various platforms, from the complexities of attributing sales in the music industry to navigating the post-pandemic e-commerce terrain. Brandon and Michael dissect the differences between selling on Amazon versus Shopify, unraveling the intricacies of customer acquisition strategies and brand margins in an ever-evolving market. With candid reflections on agency growth and product development amidst the COVID-19 pandemic, Brandon shares his journey from freelancing at USC to spearheading a tech startup, while Mike True offers invaluable insights into aligning teams and gathering user feedback to sculpt product features.


From roadmap visibility to the importance of strategic conversations in shaping product direction, this episode offers a holistic exploration of media analytics, e-commerce dynamics, and entrepreneurial wisdom. Join Brandon and Michael as they navigate the digital landscape, offering profound insights into adapting to change, driving innovation, and staying ahead in today's competitive market.

Timestamps
🎙️ Introduction and background of Mike True and Prescient A.I. (00:00:00)🎵 Transition from music industry focus to e-commerce (00:06:55)📈 Challenges and opportunities in measuring advertising impact across channels (00:13:22)💼 Ideal size of merchants for using Prescient A.I.'s solution (00:17:35)🛒 Challenges of customer acquisition and brand margins (00:18:58)👥 Prioritization for CEOs and team building (00:22:14)💰 Unexpected challenges in startup fundraising (00:24:17)📢 Acquisition of early adopter customers and roadshows (00:26:12)🤝 Importance of relationships in the e-commerce community (00:27:23)🔮 Exciting prospects for the future and research-driven approach (00:29:07)🎓 Brandon's beginnings freelancing for small businesses during college at USC. (00:31:50)💼 Reflections on the differences between agency revenue models and tech product development. (00:36:00)🤝 Importance of aligning people with the vision and gathering user feedback for product development. (00:39:18)💡Plans for the future, including investing in ventures and helping entrepreneurs. (00:42:21)

Maichael True
LinkedIn - https://www.linkedin.com/in/michaeljtrue/
Prescient AI - https://www.prescient-ai.io/


Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon

In this episode of the D2Z Podcast, join Brandon Amoroso and Parker Amoroso in a captivating discussion about SCALIS' recent acquisition, Apex. With over 200,000 subscribers, Apex provides internship and early career opportunities to individuals entering the workforce. Brandon and Parker delve into the strategic reasons behind this acquisition, highlighting the value of scale in talent acquisition and the unique revenue streams it offers.


Explore how Apex provides access to a vast pool of talent, aligning with SCALIS' mission to revolutionize talent acquisition. The conversation delves into the intersection of e-commerce and advertising within the newsletter, emphasizing its role in diversifying media spend and expanding brand outreach. Additionally, they examine the evolving landscape of job boards, emphasizing the importance of targeted advertising to reach specific demographics effectively.


Throughout the episode, Brandon and Parker share insights into the future of Apex, discussing plans for expansion and segmentation to cater to diverse industry needs. They also explore the symbiotic relationship between Apex and SCALIS, highlighting the opportunity for revenue generation and burn mitigation. With a focus on innovation and adaptation, they offer a glimpse into the exciting possibilities that lie ahead for both companies.


Timestamps:
🔍 Introduction of SCALIS' recent acquisition, Apex (00:00:29)
🎯 Strategic reasons behind the acquisition and the value of talent acquisition (00:01:16)
💼 Intersection of e-commerce and advertising within the newsletter (00:02:06)
🚀 Plans for expansion and segmentation of Apex (00:09:45)
📊 Benefits of targeted advertising on the Apex newsletter (00:10:14)
🔄 Insights into the evolving landscape of job boards (00:11:06)
💡 Future prospects and revenue generation strategies for Apex (00:14:03)
🛠️ Importance of product feedback and iteration in software development (00:17:06)

Parker Amoroso:
LinkedIn - https://www.linkedin.com/in/parkeramoroso/
SCALIS - https://scalis.ai/
Apex - https://apexignite.substack.com/ - https://www.linkedin.com/company/apex-newsletter/


Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon