The Digible Dudes

Digible
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The Digible Dudes

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

  1. 2 DAYS AGO

    EP206: How to Leverage Tech to Scale Your Multifamily Business | Joe Summers

    In this episode, we sit down with Joe Summers, Founder of Synergy Multifamily Advisors, to explore how technology and innovation are disrupting the multifamily real estate industry.  With over two decades of experience, Joe has witnessed the industry's evolution firsthand and shares valuable insights into the key challenges and opportunities for property owners and managers. Joe dives deep into the state of multifamily marketing, revealing why many believe it's "broken" and what companies can do to improve branding and lead attribution. We also discuss the critical role of technology in enhancing operational efficiency, from call tracking and performance management to the rise of AI and chatbots in handling tenant inquiries. Key Topics & Highlights: Learn why multifamily marketing needs a fresh approach and how branding can make a big impact. Discover how AI and chatbots are revolutionizing call management and improving tenant experiences. Explore the evolution of maintenance technology and its potential to reduce costs and improve service. Understand the importance of supplier relationships and how they shape the future of multifamily tech. Get actionable insights on scaling companies and driving success in the multifamily real estate industry. This conversation covers everything from the future of call centers to the importance of investing in maintenance technology to improve tenant satisfaction. Joe’s experience in scaling companies and positioning them for acquisition offers listeners a rare look behind the scenes of the multifamily tech landscape. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Introduction  (04:45) Joe’s Background in Multifamily (07:22) Joe’s Career Arc in Three Chapters (11:43) Transition to Call Tracking and Lead Attribution (14:32) First Acquisition Experience (16:53) Scaling Companies and Choosing Entrepreneurship (20:22) Call Centers and Their Importance (22:05) Chatbots vs. Call Centers (27:06) Operational Challenges in Multifamily (28:44) Synergy Multifamily Advisors: Purpose and Vision (32:33) Technology Adoption and Multifamily’s Growth (40:20) Reactionary vs. Proactive Industry Practices (43:15) Challenges with New Technology in the Industry (47:07) Is Marketing Broken in Multifamily? (50:45) Branding Property Management Companies (55:48) Future of Property Management and Consolidation (58:18) The Importance of Maintenance Technology (01:01:25) Balancing Technology and People in Multifamily

    1h 3m

  2. SEP 29

    EP205: How Gryd Is Disrupting the Real Estate Industry in 2024!

    In this episode, we sit down with Josh Glow and Josh Donen, co-founders of Gryd, to explore how their PropTech innovations are reshaping multifamily property management.  Gryd is disrupting the industry with cutting-edge solutions that streamline real estate media and parking management, offering property owners new revenue streams and operational efficiency. Josh and JD dive into Gryd’s game-changing approach, from 3D immersive media for leasing to their revolutionary "Airbnb for parking" solution. We discuss how Gryd is helping multifamily properties optimize their parking assets and turn underutilized spots into valuable income generators. The conversation also covers the key challenges multifamily properties face, including outdated parking management systems, vacancy issues, and inefficiencies in property operations. Gryd’s AI-driven technology is leading the charge in solving these problems, making parking management smarter and more profitable. Key Topics & Highlights: - Discover how Gryd’s parking technology is driving ancillary revenue for multifamily properties. Learn how AI and machine learning are transforming parking management and tenant experience. Explore the benefits of 3D media and virtual tours in boosting leasing conversion rates. Understand how Gryd’s innovative solutions are optimizing multifamily operations with centralized management. Gain insights into the future of PropTech and how Gryd is leading the way in parking and real estate innovation. Get ready to uncover actionable strategies for leveraging PropTech to maximize revenue, improve tenant satisfaction, and stay competitive in an evolving real estate landscape. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Preview (00:31) Overview of Gryd’s Service and Tech   (01:39) Exploring the Parking Revenue Opportunity   (03:16) The Evolution of Gryd’s Business Model   (05:04) Meet the Founders: Josh Glow and JD   (07:07) Gryd’s Digital Real Estate Media and 3D Visualization   (07:53) Disrupting the Parking Market in Multifamily Properties   (09:28) The Origins of Gryd’s Innovation   (13:08) How Gryd Differentiates in the 3D Media Space   (16:09) Gryd’s Parking Solution: Maximizing Revenue   (19:42) Building a Marketplace for Parking   (22:38) Pricing and Dynamic Models for Parking   (24:47) Vacancy in Parking and Property Management Challenges   (28:14) The Future of Digital Media in Real Estate   (31:03) Industry Changes and the Matterport Acquisition   (36:11) Gryd’s Approach to Providing Client Data Insights   (40:52) Using AI and Machine Learning for Parking Optimization   (46:12) Centralized Management and Permission Sets   (51:08) Hot Takes: Future of Real Estate Tech   (55:32) VR and the Future of Immersive Tech in Real Estate

    1h 10m

  3. SEP 25

    EP204 The Future of Leasing: Self-Guided Tours and Tech-Driven Solutions with Pynwheel

    In this episode, we sit down with Jennifer Cyphers, Founder and CEO of Pynwheel, to dive deep into how tour technology is changing leasing in the multifamily industry.  Jennifer shares how Pynwheel’s innovative solutions, like leasing touchscreens and self-guided tour applications, are transforming the leasing process and boosting tour-to-close conversion rates. We explore the origin story of Pynwheel, how it evolved into a key player in leasing technology, and its role during the COVID-19 pandemic, where self-guided tours became essential.  Jennifer also discusses the current challenges multifamily properties face, from implementing digital access solutions to overcoming legacy systems, and how Pynwheel is addressing these with cutting-edge technology. Key Topics & Highlights: Discover how Pynwheel’s self-guided tours and touchscreens are reshaping the leasing experience. Learn about the critical role of digital access solutions and the challenges of retrofitting older properties. Explore the impact of self-guided tours during the pandemic and their long-term viability. Understand the importance of data in decision-making and how over-reliance on it can lead to misguided strategies. Gain insights into the future of leasing technology and how Pynwheel is helping properties overcome staffing shortages with automation. Discover actionable strategies for improving your property’s tour-to-close rates and staying competitive in a rapidly evolving market. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Introduction to Jennifer Cyphers and Pynwheel (01:47) Competitors and Market Positioning for Pynwheel (03:02) Origin Story of Pynwheel (07:16) Challenges with Implementing Self-Guided Tours (09:58) Importance of Digital Access for Vacant Unit Tours (11:10) Staged vs. Vacant Units: What Prospects Want (14:03) Digital Access and Self-Guided Tour Solutions (17:23) Costs of Retrofitting Digital Locks in Older Properties (19:15) Pynwheel’s Current Product Lineup and Future Focus (20:33) How Self-Guided Tours Increase Conversion Rates (25:06) Retention, Churn, and Challenges with Transitions (28:51) Data and Its Role in Improving Leasing Technology (33:09) The Importance of User Experience with Touchscreens (35:44) Key Events and Their Impact on Pynwheel’s Growth (40:12) Vendor Challenges and Long-Term Client Retention (44:08) The Importance of Behavior Change in Multifamily Leasing (46:16) Prioritization and Focus in Business Growth (49:11) Data and Standardization in Multifamily Real Estate (52:37) The Challenge of Mapping Data Across Systems (58:04) Data-Driven Decisions

    1h 3m

  4. SEP 22

    EP203: The Future of Targeted Marketing in Real Estate (Geofencing & AI)

    In this episode, we sit down with Matthew Kilmer, Founder and CEO of ApartmentGeofencing.com, and Philip Sewall, VP of Marketing, to explore how geofencing technology and AI-driven video creation are disrupting digital marketing for the multifamily and hospitality industries. Matthew and Phil share insights on how ApartmentGeofencing.com is helping multifamily properties and hotels enhance their marketing efforts with targeted geofencing, personalized AI video strategies, and cross-device ad delivery. Learn how they are using AI to streamline content creation, optimize campaigns, and maintain engagement across various platforms, including Hulu, Disney+, and more. Key Topics & Highlights: Discover how geofencing can target potential renters based on where they live, work, and play. Learn how AI-driven video production is transforming marketing for multifamily properties. Explore how cross-device matching allows for seamless ad delivery across multiple devices. Understand the role of AI in reducing creative fatigue and keeping content fresh for better engagement. Get insights into new HUD guidelines and how they impact digital marketing strategies. Find out how ApartmentGeofencing.com is leveraging cutting-edge technology to create personalized, impactful campaigns that improve lead generation, tenant engagement, and overall marketing performance. Tune in to see how Matthew Kilmer and his team are reshaping digital marketing in real estate, offering practical strategies that help property owners and managers stay competitive in today’s market. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

    33 min

  5. SEP 18

    EP202: The Best Strategies to Automate Multifamily Marketing with Mike Whaling (30 Lines)

    In this episode, we sit down with Mike Whaling, President and Founder of 30 Lines, to explore how multifamily property managers can transform their marketing strategies with data-driven automation and centralized systems. Mike shares insights on how 30 Lines is helping multifamily businesses scale their marketing efforts by leveraging cutting-edge technology and data to streamline processes, improve lead generation, and drive operational efficiency.  Key Topics & Highlights: Learn how multifamily marketers can use centralized systems to reduce marketing costs and drive better results across properties. Discover the role of automation in improving the efficiency of leasing and marketing teams. Explore how data-driven decision-making can enhance property management operations and tenant retention. Understand why the multifamily industry has been slow to adopt self-serve marketing tools and how to overcome these challenges. Get insights into the future of AI, automation, and centralized marketing in real estate. Discover how property managers can optimize their marketing funnel, enhance the resident experience, and use automation to stay ahead in a competitive market. Tune in to find out how Mike Whaling and 30 Lines are transforming the future of multifamily marketing with innovative strategies that help property managers save time, increase profitability, and build stronger relationships with their tenants. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Preview and Intro (00:38) Mike’s Background and 30 Lines (02:29) Real Estate Marketing and Outsourcing Trends (05:30) Evolution of Staffing and Data-Driven Solutions (08:20) The Role of Centralization in Real Estate (12:17) Property Location and Remote Work Influence (16:01) Automating Property Management Workflows with AI (19:26) Streamlining Operations with Automation and AI (25:46) Enhancing Resident Experience with Centralization and Automation (29:41) Time to Outcome: Measuring Success in Real Estate Automation (33:45) Automation Opportunities in Multifamily Real Estate (36:01) Adding a Data Layer to Unlock Revenue in Real Estate

    39 min

  6. SEP 15

    EP201: The Secret to Operational Efficiency in Multifamily Property Management | Moshe Crane

    In this episode, we sit down with Moshe Crane, VP of Branding and Strategic Initiatives at Sage Ventures, to dive deep into how operational efficiency is transforming the landscape of property management. Moshe shares how Sage Ventures optimizes processes, reduces costs, and drives tenant retention by leveraging data-driven decisions and innovative strategies.  From outsourcing non-core tasks to implementing the "Moneyball" strategy, Moshe walks us through the key techniques that maximize profitability and streamline operations in multifamily real estate. Key Topics & Highlights: Discover how Sage Ventures enhances operational efficiency by consolidating vendors and utilizing remote leasing agents. Learn the importance of self-management vs. outsourcing and how it impacts day-to-day operations. Explore how focusing on tenant retention and minimizing vacancy loss can significantly improve your bottom line. Get insights into the future of AI and technology in property management and how they drive better decisions and cost savings. Understand how data-driven decision-making leads to smarter investments and more effective property management strategies. Tune in to find out how Moshe Crane and Sage Ventures are setting new standards for operational excellence in the real estate industry and what that means for the future of property management. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠

    1h 26m

  7. SEP 11

    EP200: How Canopy Analytics is Disrupting Multifamily Real Estate with AI Data Insights

    In this episode of the Digible Dudes Podcast, we sit down with Sunny Juneja, CEO of Canopy Analytics, to explore how AI and advanced analytics are disrupting real estate management.  Canopy’s platform automates manual reporting, analyzes complex property data, and delivers actionable insights that drive operational efficiency and boost NOI (Net Operating Income). Sunny shares his journey from dropping out of college to founding a tech company that simplifies property management by turning data into tasks that improve performance and increase revenue.  Key Topics & Highlights: Learn how Canopy Analytics leverages AI to eliminate manual reporting and create actionable insights that save time and money. Discover how Canopy helps property managers track occupancy, marketing efficiency, and leasing trends with real-time data. Explore the future of AI in property management and how Canopy’s automation tools are setting new standards for operational excellence. Get an inside look at Sunny’s vision for scaling Canopy to become a billion-dollar company that changes the way real estate data is utilized. Understand the impact of data-driven decision-making on property performance, and why Canopy is the go-to platform for mid-market owner-operators. Tune in now to learn how Canopy Analytics is transforming the real estate industry and what it means for the future of property management. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Preview  (06:04) Introducing Sunny Juneja (08:08) Canopy Analytics Origin Story (10:30) Canopy for Real Estate Analytics (14:07) Canopy Analytics' Ideal Users (18:04) Scaling Challenges (23:27) Does Canopy take over all reporting for its clients (26:42) Canopy’s Business Model (29:49) Long-term Vision for Canopy Analytics (32:44) Managing Client Onboarding and Usage? (39:47) Canopy's Goals (43:08) Is RealPage good or bad for the property management industry? (49:54) Is proptech overfunded or underfunded? (53:55) How is AI reshaping the real estate industry? (1:01:52) AI Impact On the Future (1:05:27) Managing Investment Alerts with Clients (1:12:45) What is the biggest opportunity for real estate AI (1:16:12) Canopy’s 10 Year Plan

    1h 20m

  8. SEP 7

    EP199: The Ultimate Moving Solution? Inside Updater’s Game-Changing Tech with Jenna Weinerman

    In this episode of the Digital Dudes Podcast, we sit down with Jenna Weinerman, VP of Marketing at Updater, to explore how their groundbreaking technology is reshaping the moving industry.  Whether you're relocating across the country or moving a few blocks away, Updater simplifies every aspect of your move—from securing internet and renter's insurance to booking movers—all through one seamless platform. Jenna shares insights into how Updater's platform is driving efficiency, improving resident satisfaction, and streamlining property management operations. We also dive into their recent success with the U.S. military, where Updater now powers 325,000 military moves annually, making it the largest relocation program in the world. Key Topics & Highlights: Discover how Updater is changing the moving experience with its all-in-one app, designed to eliminate the most stressful parts of relocation. Learn about the "Move-in Effect" and how improving the move-in experience can increase resident retention rates by 59%. Explore Updater’s latest tech innovations, including custom tasks for property managers and Single Sign-On (SSO) for enhanced security. Get an inside look at how Updater secured a $20 billion contract with the U.S. military to manage their global household goods relocation program. Understand the future of the moving industry and how Updater’s technology is setting new standards for efficiency and customer satisfaction. Tune in now to learn how Updater is changing the way we move and what it means for the future of property management and relocation. Digible:⁠ ⁠⁠https://digible.com/⁠⁠⁠ Fiona: ⁠⁠⁠https://www.myfiona.com/⁠⁠⁠ Leave a Spotify Review: ⁠⁠⁠https://spoti.fi/3LfoEdU⁠⁠⁠ Leave an Apple Review: ⁠⁠⁠https://apple.co/3AA2zRj⁠⁠ (00:00) Preview and Introduction to Updater (02:07) Updater’s Origin Story: Solving Moving Challenges (04:39) Tackling the Pain Points of Moving (06:14) How Updater’s App Works (07:24) The Mover Life Cycle (09:04) Why Moving is Stressful  (16:06) How Updater Partners with Service Providers (17:07) The ROI of Updater: Retention, Morale, and Revenue (21:55) Addressing Platform Fatigue with SSO and Bi-Directional Sync (24:11) Updater’s Expansion Plans (35:01) The Role of AI and Automation in Updater’s Growth

    44 min
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About

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

Information

  • Creator
    Digible
  • Years Active
    2020 - 2024
  • Episodes
    237
  • Rating
    Clean
  • Copyright
    © Digible
  • Show Website
    The Digible Dudes

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