378 episodes

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

The Digiday Podcast Digiday

    • Business
    • 4.4 • 98 Ratings

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

    How Newsweek is plotting for audience and revenue growth this election year

    How Newsweek is plotting for audience and revenue growth this election year

    A presidential election year has the potential to be a boon for news and politics publishers when it comes to drawing in and monetizing audiences. But even though 2024 is a lot like 2020 on paper, platform performance issues and an unreliable ad market may make this election cycle less lucrative than hoped.
    For Newsweek’s global chief commercial and growth officer Kevin Gentzel, this means testing out new audience growth strategies and revenue streams to get back to growth this year.
    “We did end the year with some growth, which was great, [but we] didn't achieve what we set out to accomplish in [2023]. But I feel like we strategically started to sow seeds throughout the year that we knew were going to strategically benefit the business, our readers, brand partners, and start to develop other core commercial aspects of the company that we're beginning to see in 2024 and beyond,” said Gentzel.
    On the latest episode of the Digiday Podcast, Gentzel discusses how his team is generating referral traffic from alternative platforms, why political advertising dollars are hard to compete for and how Newsweek is looking to monetize readers with new subscription offerings.

    • 52 min
    Digiday Media Presents: The Return Season Three

    Digiday Media Presents: The Return Season Three

    Digiday Media's WorkLife is proud to present season three of The Return, a podcast about the modern workforce, with this season focused on middle management.
    Last season, we heard what it’s like for Gen Z to enter the workforce for the first time in a post-pandemic world. We highlighted themes like why values are so important to Gen Zers, whether or not they are loyal to their employers, how they use TikTok for career advice, what it means to be a young professional who is a boss to older workers, and so much more.
    This time, we’re hearing from the population of workers that some argue is the backbone of a successfully-run organization: middle management. They are the ones who are navigating those RTO mandates, welcoming a new generation of workers that have a different approach than those who came before them, the rise of artificial intelligence – the list goes on.
    In season three of The Return, we speak to middle managers themselves to hear beyond their everyday stresses of the job, but what they need to guarantee everyone they manage has what they need to be the best at what they do. C-suite, listen up because they need your help too.
    We dive into how middle management stress is a decades-long issue (there are New York Times headlines dating back to 1971), how the wrong people are being chosen to be managers which is leading to the rise of “accidental managers,” what it’s like to have hard conversations and having to be a therapist at times, where people are finding support as a middle manager, and how AI is impacting the job of a middle manager.
    With a Q+A format, you will hear in-depth conversations with folks including Colette Stallbaumer, Microsoft’s general manager of Microsoft 365 and Future of Work Marketing, Rob Pierre, former CEO of advertising services platform Jellyfish, and Emily Field, partner at McKinsey & Company who co-authored “Power to the Middle: Why Managers Hold the Keys to the Future of Work,” to name a few.
    Season three of The Return is hosted by Cloey Callahan, senior reporter at Digiday Media’s WorkLife, and produced by Digiday Media’s audio producer Sara Patterson.
    Subscribe to the WorkLife podcast now on Apple Podcasts – or wherever you get your podcasts – to hear the first episode on Tuesday, April 23.

    • 3 min
    Why Nylon is bringing back print

    Why Nylon is bringing back print

    The 25-year-old fashion, entertainment and culture publication Nylon went digital-only in 2017, but owner BDG is officially reviving the print magazine this year – albeit biannually.
    Debuting with a limited 50,000-issue run, the magazine will be distributed on newsstands, in the lobbies of high end boutiques, hotels and airport lounges and at Nylon House events, vs. being available via subscriptions, according to Emma Rosenblum, chief content officer at BDG. But that number and distribution model could change based on the reception from readers and advertisers alike, she added.
    And so far, the advertiser reception has been better than expected, with the premier issue featuring several ad pages. Rosenblum said that she was willing to put out the first relaunched issue of Nylon without any advertisers signing on, just to get a proof of concept in order. But with the sales team already up to snuff on selling a print product thanks to six-times-per year W magazine, securing ad revenue was possible before the first issue went to print.
    On the latest episode of the Digiday Podcast, Rosenblum discusses the highs and lows of making a print product and why Nylon was the first brand within her remit to have a physical iteration.

    • 50 min
    How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

    How Linktree vp Lara Cohen is championing for creators to get a bigger piece of the pie

    The creator economy is bursting at the seams as brands tap into social media stars, both big and small, hoping to recreate word of mouth-style marketing online.
    In fact, agency clients and brands invested more in influencer marketing in 2023 than they did in 2022, according to Digiday+ research. In Q1 of 2022, 69% of agency professionals said their clients spent at least a very small portion of their marketing budgets on influencers. By Q1 of 2023, that figure jumped to 76%. Goldman Sachs predicts that the creator economy could approach half of a trillion dollars by 2027.
    As more money flows into the creator economy, creators are looking for two things: their fair share of that money and more sovereignty over their online presences. And Linktree, a link-in-bio tool, is positioning itself to be an intermediary, facilitating the growth, per Lara Cohen, vp of partners and business development at Linktree.
    “There's a shift happening right now and I think the financial shift has really yet to catch up directionally [with] where the market is right now, in some ways,” Cohen said on the most recent episode of the Digiday Podcast. “The real shift that we haven't seen yet that we're really advocating for on the front lines of Linktree is that these creators should be paid more.”
    On this episode, we caught up with Cohen to talk about the growing creator economy, monetization at Linktree and what maturation looks like in this space.

    • 35 min
    Inside Olipop's growth strategy with Chad Wilson, head of marketing

    Inside Olipop's growth strategy with Chad Wilson, head of marketing

    Prebiotic soda brand Olipop is in growth mode, coming off $200 million in annual sales and its first national campaign with pop star Camila Cabello last year.
    A lot of the six-year-old brand’s initial popularity tracks back to TikTok. However, the last year has been transformational for Olipop, positioning itself as a true competitor to the likes of legacy brands like Pepsi or Coca Cola.
    “We’re such a different company today than we were 12 months ago largely because of that growth,” said Chad Wilson, head of marketing for Olipop, on a recent episode of the Digiday Podcast. “From a marketing perspective, we have seen huge success in social and influencers. We jumped on social early on in the company’s growth and it was like rocket fuel almost.”
    On this episode of the Digiday Podcast, we caught up with Wilson to talk about maintain Olipop’s momentum, its in-house agency and what testing and learning looks like on TikTok.

    • 34 min
    How Janice Min is selling entertainment advertisers on The Ankler

    How Janice Min is selling entertainment advertisers on The Ankler

    Earlier this year, Janice Min, CEO of The Ankler, said that she’s expecting to hit $10 million in annual revenue in 2025. During a podcast recording with Digiday, Min revised that statement to say, “We have a shot of getting to that number this year.”
    To do that, Min’s team is taking a three-pronged, straightforward approach: Make good content to attract audiences, quality audiences that are attractive to advertisers, and combine those things in-person through events.
    “I wish we had some AI-generated something that was going to be the thing that rains down millions of dollars on us, but it's really boring,” said Min.
    “Boring” — or not, it's notable that a media company that launched in January 2022 and covers Hollywood is charting revenue growth at all amid two major film industry strikes as well as a tumultuous period for advertising revenue.
    On the latest episode of the Digiday Podcast, Min shares how “tune-in” advertising and “for your consideration” advertising have persisted despite the strikes and how The Ankler, born on Substack, has expanded across platforms to become a full-fledged digital media outlet.
    Get more from Digiday with the daily newsletter, sent out each weekday morning. Visit digiday.com/newsletters to sign up. 

    • 50 min

Customer Reviews

4.4 out of 5
98 Ratings

98 Ratings

Dan1777999877 ,

Every episode is fantastic!

No matter the subject, you’re guaranteed to gain something from every episode - can’t recommend Digiday enough. 🙌

Ryan Heafy ,

Lessons for an engineer running a local media company

Stepping into the digital media space in 2016, with a background in engineering and quality systems, I need all the help I can get. Our company 6AM City operates a network of hyper-local newsletter publications similar to theSkimm. In listening to the learnings from other tenured media folks on DigiDay, it has greatly helped advance our lessons learned and set us up for success. One of the greatest lessons learned is to reach out to those who are smarter than you and ask for what you need. It never hurts to ask... you never know what the connection on the other end might be able to contribute. We have successfully connected with many media and marketing executives by following up on Digiday Podcasts. There’s no better time then when it’s most relevant, so continue to listen everyday and be sure you walk away with something at the end of each Podcast.... then put it to use. Thanks for your contribution to furthering the ecosystem Brian Morrissey.

SEW_96 ,

Brian interrupts his guests frequently & I’m not a fan.

Otherwise the content is perfect

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