The Digital Marketeer The Digital Marketeer

In her discussion with Stefanie, Rachna Narem shares her philosophy that data analytics should be viewed as an ongoing journey rather than a destination, advocating for clients to integrate it into their entire planning process. She views analytics not as a one-time event, but as an essential component of all business activities that can empower all decisions. Rachna believes that analytics should be prioritized in budgeting and looks to stay ahead of the curve through the seismic changes that are sure to come in the near future. 

About Rachna Narem: Rachna is a Senior Partner, leading the Analytics Intelligence and Insights team at Eightbar/GroupM. She is a versatile marketing professional with deep knowledge of analytics, leveraging 20 years of hands-on modeling and analytics experience to provide strategic consulting and leadership to a variety of clients (Consumer Packaged Goods, Retail, Pharma, Financial, Auto, QSR, Beauty, Telecom, Animal Health). She believes in an innovative data and analytics strategy that translates insights into short-term tactical and long-term strategic recommendations which helps in continued and exponential growth for the client. Her expertise lies in successfull conceptualizing and implementing innovative marketing initiatives—including both digital and traditional media channels—to drive market impact and expansion for Fortune 500 companies.

About Eightbar: EightBar is a bespoke, unified Ogilvy/GroupM team dedicated to IBM globally. EightBar is a group of strategists, planners, creators, traders, and scientists under Mind Share, GroupM, united around a common purpose: to use technology and data to make marketing as simple, streamlined, and effective as IBM’s Watson has made data science.

Learn more at eightbarcollective.com

Dive into the realm of retail media as Stefanie welcomes Richard Sobel, Founder and CEO of Marcato Solutions, for an insightful discussion. Richard unpacks the emergence of retail media as a formidable force in the digital advertising arena. Moreover, Richard shares his expert perspective on the trajectory of retail media in the coming years and the challenges it may face as it rapidly expands. 

About Richard Sobel: Rich Sobel brings more than two decades helping companies with the strategic, progressive use of technology and data, including more than a decade with digital advertising & marketing. An AdTech/MarTech industry thought leader and programmatic innovator, Rich held leadership positions at Publicis Media, PubMatic, Time Inc. (now Dotdash Meredith), Disney, and The Washington Post Company. Over his career, Rich has led more than 100 partner evaluations, negotiated more than 75 ad tech & marketing tech contracts, and led more than two dozen cross-functional and multi-year business initiatives that leveraged technology & data to improve operational efficiency, reduce bottom line costs, and shift towards a digital-first business. A programmatic pioneer with extensive experience across the agency, publisher and platform sectors, Rich delivers exceptional data-driven strategies and transformations which create clear and quantifiable value for brands, technology companies, and publishers. When not scribbling on whiteboards, facilitating discussions, and building decks, Rich is an active participant in the theatrical and opera community, including being a patron member of the Metropolitan Opera, Roundabout Theatre Company, and Second Stage Theater. He has also held early-stage board positions in start-up performing arts and opera non-profits in the New York City area.

About Marcato Solutions: A Marcato is a musical instruction indicating that a note, chord, or passage should be played louder or more forcefully than the surrounding music. Marcato Solutions helps brands, publishers, and platforms transform and stand out using strategy, technology, and data. Services include: Advertising and Marketing Technologies, Customer Data, Identity, and Segmentation, Digital Transformation, Programmatic Evolution, and Retail Media Development.

Learn more at marcatosolutions.com

Anthony Giuliani, the Head of Operations at Twelve Labs, educates us about the company's mission, which is to assist developers in creating programs capable of seeing, hearing, and comprehending the world as humans do. They aim to achieve this by providing developers with the most powerful video-understanding infrastructure available. This advanced infrastructure is designed to empower developers, enhancing their ability to build sophisticated, intuitive programs that interact with the world in a human-like manner.

About Twelve Labs: Twelve Labs multimodal foundation models create powerful vector embeddings that enable downstream applications. Our Marengo model understands video natively and is able to identify and interpret movements, actions, objects, individuals, sounds, on-screen text, and spoken words just like humans, enabling high-precision semantic search. Our Pegasus model is able to provide state of the art video-to-text generation enabling a variety of use cases across industries. Built by developers, for developers, our APIs give access to our state-of-the-art multimodal foundation models which enable a variety of use cases across industries.

Learn more at twelvelabs.io

Join us as we welcome the charming Tina Tsang to The Digital Marketeer, where she'll share her experiences and insights as a freelance digital marketing consultant. Tune in to hear about her motivations, the challenges she's faced on her path to success, and her strategies for maintaining a work-life balance. Don’t miss Tina's valuable tips on making your career your own in the digital marketing world.

About Tina Tsang: Tina Tsang is a Digital Marketing Consultant, known in the digital agency world as a free agent, leveraging her expertise to drive impactful strategies and campaigns. Growing up as the daughter of hard-working Chinese immigrants, Tina's journey to becoming the first college graduate in her family instilled in her a remarkable sense of resilience and determination, which has been instrumental in her success in the marketing industry. Her unwavering commitment to advocacy led her to serve on the AAF National Board of Directors as the Ad 2 National Chair, where she played a pivotal role in advancing diversity, equity, and inclusion initiatives. With over a decade of experience in digital media strategy and planning, Tina is renowned as a team player and sharp shooter in crafting effective plans and bringing people together.

Learn more at linkedin.com/in/tinastsang

Join Stefanie as she engages in an interesting conversation with two of ElementalTV's co-founders: Albert Yu, the Chief Revenue Officer, and Shafi Mustafa, the Chief Strategy Officer. They delve into the current landscape of Connected TV (CTV) advertising from an ad tech perspective, highlighting the significant challenges and immense opportunities within the CTV ecosystem for publishers and advertisers. Albert and Shafi explore how the monumental rise of CTV can fully harness the strengths of both digital and traditional TV advertising, but overcoming systemic ad tech inefficiencies is crucial for achieving this synthesis.

About ElementalTV: ElementalTV, founded in 2020 and headquartered in Pasadena, CA, is pioneering the next era of adtech with innovations that unlock revenue opportunities in the CTV landscape. VISTA, the company's proprietary, leading-edge technology, seamlessly integrates DMP, DSP, and SSP features, revolutionizing campaign activation and audience engagement in CTV. With access to over 150 million US-based households, VISTA enables premium audience reach and engagement anytime, anywhere, across any CTV device. ElementalTV's relentless commitment to innovation is creating a step-change in CTV where technology and audience connectivity converge, providing clients with solutions that maximize audience value through unparalleled, immersive advertising experiences.

Learn more at elementaltv.com

Endlessly searching for the perfect gift? Daphne Subar, Founder and Chief Baking Officer of Subarzsweets, has crafted a solution that hits the mark. Learn about her inspiring journey as she shares how she left a career in law to launch her own online bakery, specializing in corporate gifting. Daphne details how she got her business off the ground in 2016, navigated the challenges of the pandemic, and continues to run a successful and thriving enterprise today. Subarzsweets' unique product that is a mashup of cookie/biscotti/mandelbread offers an excellent way to express gratitude to your clients, employees, or even just friends.

About Daphne and Subarzsweets: Daphne Subar left the practice of law in 2016 to follow her passion and launched Subarzsweets, LLC, an online bakery and gift-giving service. Since its onset, Subarzsweets has expanded tremendously from one flavor and one size package to over 20 varieties available in 4 package sizes as well as a membership program. Subarz have become a popular gift item and have been shipped across the country to almost all 50 states. Daphne partners with various organizations throughout the year to donate a portion of sales back to the community. Additionally, when the pandemic initially forced many restaurant and salon workers to be unemployed, Subarzsweets quickly hired those individuals to help make local deliveries.

Daphne obtained a BS in Political Science from the University of California, Santa Barbara and her JD from Washington College of Law, The American University. Following graduation from law school, Daphne returned to Los Angeles and joined the firm of Knapp, Petersen & Clarke for the first ten years of her practice, specializing in various areas of civil litigation. Following the birth of her third daughter, she transitioned away from a full-time “traditional” practice to working as a contract attorney for numerous law firms for 14 years which provided her with flexibility to help balance working while caring for her children. Daphne and her husband reside in Studio City, California where they raised all three of their daughters. In addition to running her business, Daphne enjoys reading (she is a member of three different book clubs), exercising, traveling and networking. She has been a guest on numerous podcasts and enjoys finding new things to learn about.

Learn more at subarzsweets.com. Use code DM10 for 10% off any order over $40!