The Digital PR Podcast Propellernet

What makes the perfect client relationship? It’s a question almost as old as agency land itself, and one that every PR has a different answer to.
This week, Steve sits down with Digital PR Director and industry veteran Stephanie Finch, who’s put together a list of client red and green flags to look out for. From onboarding comms to creative process, these tips will help your client relationships to run smoother than ever.

The working world has changed immeasurably over the past 5 years. When the pandemic launched us from Mon-Fri 9-5 office hours to fully remote, no one could have predicted what things would look like down the line, and it feels like every agency is doing things differently.
This week, Steve is joined by Digital PR Manager Alessandra Carriban, to talk about all of the ways in which the Propellernet PR team, and the agency at large, keep team momentum up when many of us are apart.

We're back with The Digital PR Podcast! Technically we're in between seasons, but have decided to bring you all a little treat in the form of another round of minisodes featuring our very own Propellernet PR team.

Kicking us off we have Digital PR Director, Abi Bennetts and Creative Director, Richard Paul with a bumper conversation about PR personalities and managing your mental health. They delve into burnout red flags, conscientiousness and why sometimes, the best thing to do to protect your mental health at work is to walk away. Enjoy!

Ever want to know what journalists really think of PRs? What makes them link to a campaign? Do they really want to go for a coffee with you or tell you how their holiday was? Are they as worried about AI taking over as people PR-side are? For our final episode of Season 2, Lou and Steve catch up with Trinity Mirror's Katie-Ann Gupwell, to get all the insider info on journalist/PR relationships, how we can optimise our working dynamics, and what a day in the life of a journalist actually looks like.

For our final minisode with the Propellernet Digital PR team, we're taking it all the way back to basics with the age old question- what is Digital PR? To give you all the answers, we call on Digital PR Director Steph Finch, who has been in the game since link building was even called link building. Hailing from a totally digital background, and bringing over 10 years of experience to the table, Steph talks about what advice she'd give to people wanting to entre the industry, her favourite campaigns, and why she doesn't actually like the term 'Digital PR'.

This week we're mixing things up a bit with not one but two guests joining us to debate one of the industry's hottest topics- to work from home or return to the office? Mary Hickey, Senior Digital PR Manager at North, is a huge advocate of working from home and the work/life balance it brings her. Rich Leigh, founder and CEO of Radioactive PR, thinks better work and team collaboration happens in the office. At a time when it seems every agency is figuring out how the hybrid working world works for them, this is one not to miss!