The Discomfort Zone Meister

So…now what? We've discussed the coffee market and current coffee-price crisis, we've talked about what effects coffee-price transparency might have on the industry, and we've gotten geeky about a lot of aspects of the supply stream (fka the supply chain). Where does the consumer fit into all of this, and what real tangible actions can we take to attempt to right the ship of the specialty-coffee marketplace so that it benefits—or at the very least stops harming—coffee producers around the world? Featuring Ever Meister (meister@cafeimports.com) and Chad Trewick (chadtrewick@gmail.com). Theme music: Emmy Bean - www.beansome.com

Ok, ok—what *is* price transparency, and what potential impact does it have on the current coffee-price crisis? In this episode, Meister (meister@cafeimports.com) and Chad Trewick (chadtrewick@gmail.com) talk through the definitions, expectations, and potentials—positive and negative—of coffee-price transparency. Theme music: Emmy Bean - www.beansome.com

In the second episode in a mini-series about coffee-price transparency, Chad Trewick and Ever Meister discuss arguably the most important single issue in specialty coffee today: Farmers need to make more money. While most of us agree that this is true, we can't seem to figure out how—but we can try. Featuring Ever Meister (meister@cafeimports.com) and Chad Trewick (chadtrewick@gmail.com). Theme music: Emmy Bean - www.beansome.com

This first episode in a mini-series about coffee-price transparency discusses the functions of the coffee market and the C-market price, the foundations for the price crisis, and introduces the rest of a conversation about price transparency in specialty coffee and its implications in the greater movement toward long-term coffee sustainability. Featuring Ever Meister (meister@cafeimports.com) and Chad Trewick (chadtrewick@gmail.com). Theme music: Emmy Bean - www.beansome.com