The Disconnect In Advertising In The Medical Sales Industry With Zed Williamson And Clark Wiederhold

Have you ever wanted to provide a certain therapy or treatment, but there is just no patient demand for it? Zed Williamson and Clark Wiederhold are the people hired by private practices and med-tech to capture that demand. In this episode, they join Samuel Gbadebo to share how they are helping many healthcare providers give the procedures they want to do and see the patients they want to see. At the heart of it is advertising. Zed and Clark get to the root of why people need to unlearn what they know from advertising and start being accountable for the results. Join this conversation as they dig deep into the disconnect in advertising in the medical sales industry and how they are fixing that gap.

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