The Disruptive Voice explores the theories of Disruptive Innovation across a broad set of industries and circumstances with academics, researchers, and practitioners who have been inspired and taught by Harvard Business School Professor Clayton M. Christensen, who was one of the world’s top experts on growth and innovation.
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BSSE = Building and Sustaining a Successful Enterprise, Professor Clayton M. Christensen's signature course at the Harvard Business School and a breeding ground for many of the ideas shared in this podcast.
98. How Covid Crashed The System – And Where To Go From Here: A Conversation with Dr. David Nash
Founding Dean at Jefferson College of Population Health, Dr. David Nash, recently co-authored a book entitled "How Covid Crashed The System: A Guide To Fixing American Health Care", in which he and Charles Wohlforth draw parallels between flying a plane and delivering healthcare services. Leaning into the analogy, they liken the American healthcare system to an airplane crash – and they’re the post-crash investigators searching for the black box. The first half of the book describes to readers what was found in the black box of our healthcare system, while the second half presents the authors’ report about how we might fix this mess and get the plane back in the air. In this episode, David joins The Christensen Institute’s Ann Somers Hogg to discuss insights about the fault lines in American healthcare; how the pandemic shone a spotlight on the challenges that were already present long before March of 2020; and steps that we can take – including a more aggressive approach to tackling drivers of health, realigning incentives, and rethinking medical education – to address the multiple system failures in our current healthcare system. Listen to hear more about this opportunity to build a better, safer, and more equitable healthcare system in the United States.
97. Fueling The Energy Transition: A Conversation With Frank Mycroft
One of the items you’ll find on Booster Co-Founder & CEO Frank Mycroft’s desk is a BSSE placemat, highlighting the frameworks that are covered in the course, which Frank took at Harvard Business School in 2012. Since its founding in 2015, Booster has built an energy-agnostic, modular, mobile network in which the company knows the energy demands of its customers, has the ability to procure the right energy products at the right time, and can leverage technology to ascertain the sustainability scores of these energy products – and all without needing to build complicated brick-and-mortar infrastructure that can make it impossible to get to the scale that alternative energy types and fuels need to be successful. In this episode, Frank joins Rose Park Advisors' Steve Geskos to discuss the story of Booster, from the struggling moments that were the seeds of its founding and innovative approach to energy delivery; to the transition to fleets; to today’s smart energy and data management initiatives; to Frank’s thoughts on Booster’s future upmarket moves and growth. Given that Frank has drawn on insights gleaned from the BSSE frameworks throughout his time building and scaling the business, Booster represents a great example of theory in action, in this case, as applied to the acceleration of adoption of greenhouse emissions-reducing products, such as renewable diesels, biofuels, electricity for EVs, and hydrogen. Listen to learn more about how Booster is helping its customers to navigate the mixed energy future!
96. Seeing Around Corners: A Conversation with Rita McGrath
Clayton Christensen and Rita McGrath, one of the top management thinkers in the world, spent over two decades as both colleagues and friends. To this day, the concept of Discovery-Driven Planning, first widely introduced in a 1995 HBR article by Rita and Ian MacMillan, is taught in the Building and Sustaining a Successful Enterprise course at Harvard Business School. In this insightful conversation, Rita joins host Derek van Bever to discuss a number of topics highly relevant to management and strategy, including her work on inflection points and spotting the future before it arrives; the importance of testing fundamental assumptions (and why we so often fail to do so); barriers to innovation and growth; and Valize, the company that Rita founded to help organizations build lasting innovation capability as the basis for long-term shared prosperity. Listen to learn more!
95. The Myths of Customer-Centricity: A Conversation with Scott Anthony, Claudia Pardo, and Pontus Siren
Earlier this summer, members of the Innosight team attended The Consumer Goods Forum Global Summit 2022 in Dublin, Ireland, where they joined industry leaders and spoke on the topic of Dispelling The Myths of Customer-Centricity. In this Disruptive Voice episode, Scott Anthony is joined by his colleagues, Claudia Pardo and Pontus Siren, to further delve into these myths. Through the lenses of the Jobs To Be Done framework, and drawing on a number of real-world examples, they consider how the application of Jobs Theory fundamentally changes how one thinks about innovation, strategy, and how best to set an organization on a path to success. Creating a customer-centric organization grounded in the idea of a Job To Be Done, however, remains a remarkably elusive target, despite many knowing that it’s important and that it provides clear benefits. In other words, being customer-centric may seem like a relatively simple and straightforward idea – but customer-centricity is often difficult to implement in practice. Tune in for a fascinating discussion about the myths of customer-centricity, including why its practical application is so challenging and, crucially, actionable steps that organizations can take and tools that they can use to truly become more customer-centric, thereby increasing the odds of successfully building and sustaining a successful enterprise.
94. The What, The How, And The Jobs To Be Done Served By The Modern Classrooms Project – A Conversation with Kareem Farah
After college, Kareem Farah became a high school math teacher, teaching in the traditional way that most of us experienced as students, with the instructor standing in front of the classroom and lecturing on the information that students were supposed to learn. Much to his frustration and dismay, however, he soon discovered that there were some things that were shockingly wrong about traditional teaching and learning, namely that the instructional model was largely broken and kids in his classroom were not being well-served by it. As such, Kareem, along with fellow teacher, Rob Barnett, co-founded The Modern Classrooms Project – addressing their personal Job To Be Done of “Help me to replace this broken instructional model so that I can better serve my students.” In this episode, and through the lenses of the Jobs To Be Done framework, Kareem joins The Christensen Institute’s Tom Arnett to discuss the unique instructional delivery professional development model that they’re building at Modern Classrooms Project, including features such as the model being opt-in only and both curriculum and grade level-agnostic, and also how it results in more student-centered classrooms, along with better outcomes for both teachers and students. The Modern Classrooms Project is a great example where the founders’ own struggling moments were indeed the seeds for innovation in the K-12 classrooms where teachers have adopted the Modern Classrooms instructional model. Listen to learn more!
93. Bringing The Venture Studio Model to Southeast Asia: A Conversation with Nick Ongkowijaya
Southeast Asia is a vibrant, fast-growing, and diverse region of the world, home to vast opportunities, particularly for those supporting market-creating innovations. In this episode, Nick Ongkowijaya - an HBS and BSSE alumnus who also worked as an Associate at Innosight - joins host Katie Zandbergen to share the story of the new venture studio that he's building in Southeast Asia, called Gradient. Nick discusses the local context, including the drivers of non-consumption of entrepreneurial opportunities in the region; how he's building his venture studio to bring more would-be entrepreneurs into the startup ecosystem; the many BSSE frameworks that he regularly draws upon, both in building Gradient and in thinking about the venture studio's pipeline of companies; and the potential of market-creating innovations in Southeast Asia, particularly as they relate to solutions for the informal economy. Through the founding of Gradient - and drawing on the work being done there to foster entrepreneurship and innovation - Nick presents listeners with a number of great examples of theory in action out there in the world!
This podcast is a little gem. If you are a fan of Christensens' theories, there is lots to like, and if you are new to the ideas you can see them in action with real business operators. Demystifies Jobs To Be Done and Modularity with real world examples. Really well done and thoughtful.
Powerful theories and lessons for life!
Can’t recommend this podcast and these theories enough! They have been foundational to my personal and professional life. I was extremely fortunate to take BSSE with Professor Rory McDonald. The lessons he taught, that are shared in this podcast, continue to guide my career and relationships.
almost 19 years after having clay as a professor and I still use his frameworks every single day. Thank you, Prof Christensen and the BSSE team!